Alexis Finch[@agentfin]

seedandspark.com

DEFENESTRATION EXPERT

[Lead UX]

YES IT IS ALL FOR SALE!!!!!

Drug Store More drugstore . . .

what’s in a storeYour average supermarket carries between 30,000 - 50,000 items

Typical household buys only 300-400 distinct items per year

About 150 of these are ‘regular purchases’ that are bought at least once every 3months... this obviously leans heavily toward food items.

In an average-sized supermarket there are 4,600 display items (Not including packaging)

Less than 20% of passing customers even glance at a display

Only around 6% take any action**

why we shop changes

Help to planhelp to shop

what are you searching for?

Get social

Where to go?

What about RIGHT NOW?

Beyond a deal . . .

Permission marketing

…BUT WAIT. THERE’S MORE TO IT THAN THAT.

“WHEN IS A BOWL NO LONGER A BOWL?”

…BUT WAIT. THERE’S MORE TO IT THAN THAT.

“WHEN IS A BOWL NO LONGER A BOWL?”

- Why are you having cereal?- Because I’m hungry.

- Are you sure?- Well, I’m going to eat something.

- Why do you want to eat something?- Actually, I just saw three ads for food on TV.

- Why are you watching TV at this hour?- Well, I’m kinda lonely cause my boyfriend is out of town.

- Why are you lonely without him?- Uh, well… I just moved here to live with him.

User Experience: - The interaction of someone with this thing

you’ve made.

User Experience Research:-Who is this person touching your stuff?-Why are they touching it?-Where are they touching it?-What do they get out of it?-Was it ‘nice?’-Did it actually answer their “need?”

- …and do you want it to?

So, does our user need a nicer spoon, a better bowl, tastier cereal…

…or perhaps some new friends and a local bar?

Are we designinga) “friend finder social app”Orb) “local food and drink deals site”

This is not the most natural way to interact with your touch screen!!!

This is designing a desktop onto a mobile phone.

What is the number one difference in how people shop in Asia vs the US?

Cultural habits may change what’s considered “PREMIUM” shelf space

But still…

WHY.

Like trying to get picked for a kickball team in elementary school

FIRST: fit into their habitsTHEN: change their lives

SummaryWhy, Why, Why, Why, WhyWho, what where whenHow?

Tom Landauer and Jakob Nielsenhttp://www.useit.com/alertbox/20000319.html

So…

For example“I need an app to send thank you cards…”

Fix this!

[HINT: THIS IS NOT THE SOLUTION!]

Info + Graphic

≠DATA

Alexis Finch[@agentfin]

seedandspark.com

DEFENESTRATION EXPERT

[Lead UX]