Create an Effective Business Brochure

Business marketing involves a lot of work and includes a variety of printed business materials to get your products and services in front of potential customers. These marketing materials may include posters, EDDM, flyers, postcards and printed brochures. A brochure must be clear and properly outline what your business is about. A poorly designed brochure only confuses and frustrates potential customers making them choose a competitor.

The following slides will explain how to design a brochure that will represent your company, products and services.

By following these simple tips, your brochure will serve as an effective marketing and sales tool.

Headline Incorporating a headline not only will appear on the front of the brochure, but it must be directed towards your targeted audience. A mistake that often occurs by business is by having their lead display basic company information. You must create a lead that grabs the customers attention, making them want to continue to read the brochure. If not, they will probably throw it away. We offer a large variety of printing options for your printed brochure to ensure they look their best!

Basic Information When designing the brochure, it’s important to include the standard company information. This information may include the business name, contact information, logo and a tagline, if available.

The text include in the brochure should be brief and to the point. Try to include quality images of products and services offered by the company.

Simplicity No one likes to be confused. It can be easy to include an abundant amount of information regarding your business, products and services. Including a lot of information may make it difficult for customers to understand your business point, making them confused. Focus on what your audience will be interested in rather than including unwanted amounts of text making it cluttered.

Choice of Words There is no need to show off your use of words. The goal of the brochure is to allow the reader to understand the information given to them without having them to reach for a dictionary. Make it simple to read.

You can find more information about which fonts are best for your brochure here.

Call-to-Action The call-to-action will help the customer move forward and contact you. Don’t rely that customers will understand what their next move is suppose to be - make it easy for them to understand what the next move is. These call to actions can include “call now” or “receive free shipping this month.” This will entice them to reach out to you and sometimes customers need reasons to call.

Quality Paper Stock paper stock is important as it can help with the presentation of the brochure. We offer high quality paper stock that isn’t too flimsy. Using a high quality paper stock with a glossy finish will help the brochure stand out. If you’re handing out a thin brochure, it may have customers think that you put little to no thought into the design of creating an effective brochure.

It doesn’t matter if your business is big or small, the information in the these slides will assist you in creating an effective brochure. It will not only look good, it will properly represent your company and ultimately impress potential customers.

Contact us today by calling 888-822-5815 and get your brochures printed and designed by a professional printing company. Other printed products include business cards, roll labels and more.