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Morgan Hunt and Dame Kelly Holmes Legacy Trust, James Stevenson, Managing Director with Julie Whelan, CEO, Dame Kelly Holmes Legacy Trust Synergy at all levels You don’t have to be a big player to have a successful partnership as is shown by recruitment company Morgan Hunt’s partnership with the Dame Kelly Holmes (DKH) Legacy Trust. Both relatively small organisations in comparison to some of our other speakers, but it is the similarities of size, focus and values between these two organisations which has created this successful long-term partnership, that continues to go from strength to strength. Both organisations have grown together from small beginnings, have a young, dynamic workforce and most importantly focus on employment and could offer value to each other. The relationship has shifted from an initial financial investment to in-kind donations and sharing of valuable resources. Morgan Hunt gives advise and support to the young people whose lives the DKH Legacy Trust aims to change. DKH Legacy Trust offers Morgan Hunt valuable candidates to place and earn fees from and two even went to work for Morgan Hunt! How does this partnership measure success? Tools are in place across both organisations to measure outputs, outcomes and impact. From the immediate output of the number of candidates placed, to the business outcome of fees generated by placements, to the impact of helping to win new business because it offers Morgan Hunt a competitive advantage. The longer Morgan Hunt and DKH Legacy Trust are partners (4 years and counting) the better relationship becomes. Their key advice to achieve this – ‘it’s all about honesty and openness’. As these three case studies showed, a business charity partnership can have an impact on: Society - as British Gas and Shelter hope to achieve The charity partner - for example the money raised as a result of the Nivea Sun partnership Cancer Research was able to fund leading research The business partner – as illustrated by the increased revenue and employee retention figures Morgan Hunt can attribute to its partnership with the Dame Kelly Holmes Legacy Trust. Or better still all three! The most significant thing to remember that impact should be more than the immediate outputs and many not be instantly measurable but should be the starting point for all business charity partnerships.
Citation preview
Delivering impact with a business charity partnership
8 October 2013
Delivering impactA business charity partnership
Who is the DKH Legacy Trust?
Trust set up in 2008 by Dame Kelly Holmes on the eve of the Beijing Olympics
The vision – enable world class athletes to positively influence disadvantaged young people
The mission – To get young lives on track
The 3 ‘E’s’ – engage, enable and empower young people
Who are we?
Who is Morgan Hunt?
2 brothers – 1 vision
Recruitment company founded in 1994
Then – small head-hunting firm in Mayfair
Now – multi award-winning recruitment agency employing over 180 staff
Why does our partnership work?
Why is this important?
Synergy of objectives
Shared core values
Alignment of commercial business
How we work together
values fast-paced
mutual objectives size
employability structure leadership
fast-paced young confident
goals relationship
synergy goals values employees engagement fast-
paced values mutual objectives focused
objectives success working together positive impact partnership
excellence
What do we have in common?
Size and structure
Employee type
Market
Values and goals
Be prepared to ask the questions
Purpose
What is the purpose of the partnership?
What input and investment is
required?
What is the relationship
duration?
What is the mutual
objective?
You get out what you put in
Investment
Duration
Objective
What’s in it for you?
The big question – how do you measure success?
56% of our employees support our chosen charity
Positivedifferentiator against competitors during tender process
What qualifies as success?
100% Trust client
retention rate
Increased
staff retention
25% increase in
staff retention
1.8m total revenue generated in sales since 2010
£50k
Fundraising efforts generating in excess of
London 2012 tickets awarded to employees
2 Team GB athletes
2 ‘dragon’s
den’ trainees
Increased website traffic from PR initiatives
Access to a national network of clients for the Trust
38k free recruitment services
mPivotal in securing
£6.9Sports England lottery grant
Improved brand perception
Full IT support and CRM setup totalling
£121k
Roundup
Why a partnership?
Where do you start?
What does success look like?
For a copy of the presentation, please email:Lauren McLeod
Do you want to know more about the impact of business charity partnerships?
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