Serkan Ünsal

Eastern Mediterranean UniversityComputer Engineering Department

Entrepreneurship in Digital World

About me

About me

twitter: @serkanunsal

us.dakick.com (BETA)

About

•Founded in 2010•Got Investment Found by Aksoy Internet Ventures (Owner of

sahibinden.com)•Beta Launched in April 2011.•6 people (2 from EMU-Computer Engineering)•Commercial launch in November 2011 in Turkey and US

Semantic Based Personalized Event Recommendation Site.

don’t forget to sign up at us.dakick.com ;)

Entrepreneurship

Digital Entrepreneurship ?

Risk owners who invests in Mobile, Web and technology projects!

Digital Entrepreneurship Components

Innovation

Investor

Entrepreneur

Innovation

creation of better or more effective products, processes, technologies, or ideas that are accepted by markets,

governments, and society.Wikipedia

Angel Investor Venture Capital Private EquityFamily & Friends

Investor

Investor

Entrepreneur

makes his/her own way Just ride the car

Common Characteristics of Entrepreneur

work on uncertain environments

patient

manage & lead team

risk taker

commercial intelligence

Types of Digital Entrepreneurs

dealer

innovator

businessman techenforced

Motivations Behind it

Internal Reasons

External ReasonsNot finding a jobUnsuitable with Corporate LifeBored with Corp. LifeBored by bossTo get richTo want entrepreneur’s lifestyle

seeing common characteristics of entrepreneurs in yourself

Tips & Do’s & Dont’s

Know Yourself 1

I did I can

I want

X

Know Yourself 2

are you good at taking risk ?

Myths about Entrepreneurship

x born to be an entrepreneur

x entrepreneurs are richer than corporate workers

x risk is very high for every entrepreneurs

x all entrepreneurs make disruptive innovations

x successful entrepreneurs has always good CVs

x successful entrepreneurs has good business plans

x entrepreneurship is directly related with age

x if idea is unique and good, project will not fail!

x entrepreneurs are happier than corporate workers!

Why you should not be an entrepreneur ?

• if you think that it’s show-off business

• if you think that it’s the best way to be rich!

• if you’re not a risk taker

• if you have a family and you have a stable life and your family don’t want to take risk

• if you have no capital

• if you don’t like your company

• if you don’t want to manage and lead teams

Why you should go to Investors ?

investoryour project

Survival Guide

• Lower your expectations

• don’t go to investors when you think that it’s the only chance to survive

• be flexible

• don’t take critisicm personally

• know what you want from investors

When to go to an Investor ?

• best time to go to an investor is when investor has searching for an entrepreneur to invest!

• when an investor exits from another project, he/she has some funds to invest!

• know which investor invests in which markets!

What Investor wants ?

you team market idea

team

teamgroup

engineer

an engineer can make a venture a king or a sink

don’t try to learn everything!

just learn learning & researching

make a tiny working project to proove that you can finish a project yourself.

Be different!

if you’re not a Rambo, then be MacGyver and combine useful things, people, ideas...

Combine powers!

reading to much or working too much is not related with success!

if you’re late to catch the train, run or wait for the next!

although you’re doing everything right, you still can be in trouble!

if your team is not so competitive, then don’t enter big businesses!

if you’re the only one seeing somewhere, either you lost your way, or you found somewhere!

if you want to be rich right now, then go to casino! if you want to be rich today, make clone businesses! if you want to be rich tomorrow, make innovations!

be a team, not a group!

don’t forget that you’re not the one thinking that idea!

if you’re on the wrong way, don’t forget to leave that business!

don’t forget to look around!

thanks

@serkanunsal