Embed Size (px)
DESCRIPTION
How I got my first customers without having a product: http://anthonybosschem.wordpress.com.
Citation preview
DARWIN
Darwin AnalyticsPrivate Beta Program
WHY SOCIAL MEDIA ROI?
COMPARE ALL ONLINE COMMUNICATION
SALESFUNNEL
Brand Awareness
Brand Appreciation
Action
Advocacy
• Effectiveness
• Impressions
• Relationships
• Conversions
• Referrals
• Efficiency
• Cost per Mille
• Cost per Relationship
• Cost per Conversion
• Cost per Referral
EIGHT CROSS-PLATFORM METRICS
Client 1: B2B ProductAwareness
Appreciation
Action
Advocacy
0 25 50 75 100
Facebook Twitter LinkedIn Organic Youtube
MEDIAMIX OVERVIEW
MEDIAMIX OVERVIEW
• Get a full overview on your mediamix
• See which channels are contributing to a specific strategic goal
•Detect which channels are having the biggest impact on your sales funnel
•Discover if your salesfunnel is well-balanced: which strategic goals are under- or over performing
VISUALIZE EVOLUTION
VISUALIZE EVOLUTION
• Compare your salesfunnel in time
• See how the performance of your communication channels is evolving in time
•Discover how campaigns are impacting your salesfunnel
•Make YTD analysis: see how your strategic goals are performing compared with last year
COMPARE CHANNELS
COMPARE CHANNELS
• Compare all your online communication channels
•Discover how all your online communication channels are performing on key strategic goals
• Compare Facebook to Twitter, LinkedIn, YouTube, Pinterest, ...
• Compare social media with other online communication channels
• Compare display advertising with direct mail, CPC campaigns, ...
COMPARE BRANDSBrand X Brand Y
COMPARE BRANDS
• Compare the salesfunnel of different brands
• See how the mediamix for brand X is performing in comparison with the mediamix for brand Y
•Discover which strategic goals you are reaching with brand X, and which channels are working best to reach those goals
• Update the mediamix of brand Y, based on the insights from brand X
PLANNED FEATURES• Create & export funnel reports
2012:
• Cross-client agency dashboard
•Determine KPI quality
2013:
• Predict investment outcome
• Generate goal & budget-based mediamix
PRIVATE BETA PROGRAM - OVERVIEW
•Max 25 clients & agencies
•Darwin License:Includes unlimited online channels for one brand
• Access to our monthly customer advisory boardDetermine the roadmap of Darwin together with other beta users
• Current beta users include: Telenet, Niko Europe, SD Worx, Ancienne Belgique, Zwitsal, Philips Benelux.
PRIVATE BETA PROGRAM - PRICING
Trial plan
• 3 months trial
• 1 brand
• € 400 set-up
• € 400 monthly--------------------€ 1.600
Full plan
• 12 months
• 1 brand
• € 400 set-up
• € 400 monthly--------------------€ 4.800
Plus plan
• 12 months
• 2 brands
• € 400 set-up
• € 300 monthly--------------------€ 7.200
