By Yetunde Macaulay

B U S I N E S S

M O D E L

C A N V A S

It may be tempting to say

EVERYONE

There are different groups/class of people everywhere

Who Are You Selling

To?

Customer Segmentation asks the question

Age, income, ethnicity, gender, location, nationality, season of life, profession,

etc.

FACEBOOK GOOGLE INSTAGRAM

Internet Users Internet Users Android & iphone users that like pictures

Advertisers & Marketers

Advertisers & Ad Agencies

Developers

Developers Google Network Members

Mobile Device Owners

Developers

Enterprise

For instance…

Another Example is…

Just Women

Just Men

Male & Female College Students

Further classification Low-level

Mid-level

High-level

In conclusion

In conclusion

1.

In your business or industry, identify the various customers and their needs

2.

Classify the identified customers in 1 above by NEED GROUP

3.

Based on your groupings in 2 above, identify the most attractive segment(s) to you.

@myetunde www.facebook.com/yyetunde.macaulay www.linkedin.com/in/myetunde