Introduction toCreek Bridge General Trading L.L.C

Ahead of the Fair Trade. Since 1995

Dubai - January 2011

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Company Overview

Creek Bridge General Trading L.L.C is an independent company listed atthe Dubai Chamber of Commerce since 1995

Creek Bridge L.L.C primarily concentrates its trade expertise on food stuff for the Middle East and the sub-Asian regions

The company focuses on the business needs of both clients and partners to provide expertise, efficient and fair results

Company’s CEO, Majid Haider, works on the food trade business since more than 30 years and has been rewarded several times by several Chambers of Commerce: Colombo, Dubai, Isfahan & Nairobi

In 15 years, Creek Bridges L.L.C has developed an extensive professional network over 11 countries

Company Logo

Creek Bridge General Trading L.L.C’s icon is the Black Swan

Swan - Pronunciation / swɒn /

Large waterbird with a long flexible neck, short legs, webbed feet, a broadbill, and typically all-white plumage. Swans feature strongly in mythology and in several cultures - the Black Swan is part of the Royal Swans

In business manuals, the Black Swan Theory is a metaphor that encapsulates the concept that the event is a surprise and has a major impact. After the fact, the event is rationalized by hindsight

Company Values

Creek Bridge L.L.C believes on long-term profitable relationships

Creek Bridge employees look after profitability for both partners and clients by finding a right balance or “win-win” solutions

Trust, expertise and fair profitability are the values that allow Creek Bridge L.L.C to grow their daily business activities

Our clients benefit from our well-run business knowledge and our flexibility to respond to change in the food stuff marketplaces

Company Growth

1995 2010200920082000 2005

Base

100

260

330

390

305

320

260%

50%22%

345

14%

2011

Economic crisis impact on regional tradeEconomic crisis impact on regional trade

Creek Bridge L.L.C annual turnover - base 100

CEO Background

M. Majid Haider - Iranian Citizen - 51 years old - Married - 3 childrenSince1995, CEO of Creek Bridge General Trading LLC

In the early 80’s, Majid started his trade career in the family business. Apart from the general food stuff trading, he specialized in almonds, pistachio, tea and the prestigious Persian carpets trade

Majid has been rewarded as the most prominent trader (export)by the Iranian Ministry of Commerce in 1991

In 1995, Majid and his local sponsor launched in Dubai the general trading company: Creek Bridge L.L.C to extend his business capacity towards the sub-Asian continent

Regional Presence

Creek Bridge L.L.C employs 2 business associates & over 25 people

Creek Bridge L.L.C’s vision is to extend partnerships towards Vietnam & Yemen

Dubai

ColomboNairobi

HQ - Dubai

Associates

Partners / Clients

Case Study: Sri Lanka

Ceylon Tea from Sri Lanka acclaimed as the best tea in the world has its inherent unique characteristics and a reputation. Sri Lanka’s Black tea, classified on the basis of production technology, CTC tea & Orthodox teaTea is the cheapest refreshing beverage.

Bulk Tea Packeted Tea Tea Bags Green Tea Instant Tea

HACCP GMP

ISO 22000 ISO9000

Sri Lanka Tea Board Tea Research Institute ofSri Lanka Tea Research Board Colombo Tea Traders Association

PRODUCTS

EXPORT CERTIFICATES

TEA INSTITUTIONS EXPORT PERFORMANCES

Case Study: Sri Lanka

Asian Tribune - 30th January 2011

Sri Lanka pioneers in world’s first carbon neutral certified Tea Company

Recently a Sri Lanka company was recognized as the first to obtain carbon neutral certification in the world. What made Sri Lanka Tea producers to obtain such high standards?

“We have always being an environmentally committed company that always tried to follow the standards set by our predecessors. One of it was to look after the community. With the time these standards were changed to suite the issues that we are facing now. Especially in the tea industry we are concerned about the environmental effect and the change in weather patterns have started to impact our business. Based on this we thought of the importance of starting some program, which is tied up with our colleagues engaged in the tea industry and the buyers.

Although no buyer has asked us to do this or nobody else has done this before in the tea industry, we thought of taking the first step by becoming carbon neutral”.

Food Products

With over 30 years’ experience in the food trade industry we have earned a reputation for excellence based on outstanding services we offer and ourability to consistently deliver beyond expectations again and again.

We specialize in the following items:

Spices: Cassia (Cinnamon), Garlic Powder, Turmeric Finger, Red Chili…

Almonds, Beans, Rice, Sesame Seed…

Tea

Pistachio

Dry Lemmon, Pumpkin Seed…

Our Brands

In 2008, Creek Bridge L.L.C launched its own food brand - Spring Valley - to guarantee best food standard quality for its clients. Spring Valley products are mainly from our selected partners based in Kenya & Sri Lanka

Quality is fully-supervised by our Dubai based team and our business associates. Spring Valley is our best professional answer towards Creek Bridge L.L.C commitment for superior quality

Exclusive vendor of the Tea brand - Merat - for the whole Gulf region

Company Contact Details

Creek Bridge General Trading L.L.CHasher Al Maktoum Building - 102 Al Ras / Deira - PO Box 26991 - DubaiUnited Arab Emirates

Tel: + 971 4 2981605 Fax: + 971 4 2981602Email: Azadi@eim.ae

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