Creating si and power si

Copyright @ Compare Infobase Limited 1

Compare Infobase Limited

An ISO 9001 : 2000 Certified Company


Mastering Search Indexes = Mastering SEO

Creating SI & Power SI


What is a Search Index?

A set of mission critical keywords and phrases when put together in an excel file for positioning & monitoring websites is called a Search Index or an SI


Why do we need a Search Index?

We need SIs to ensure that we know where we want to go and we can benchmark our progress.

We need SIs as we are not alone on the internet and there are lot of smarter folks around and internet changes every second and a twist in our tale can happen any minute.


How is Power SI different than an SIAn SI is a complete picture, takes into account future

expansions and broader objectives of the sitePower SI is crux of the whole project, it includes only those

key-phrases which define the boundaries of the boxAll Power SI words are also part of Sis but typically only 10%

of SI Words and Phrases would be part of Power SI


What are long-tail SIsMost of the words which are there in Power Sis have prefix /

suffix keywords / keyphrases which get added to Sis but in many cases lot of SI phrases which are not Power Phrases also have search phrases which can bring in substantial traffic or some traffic These phrases when put together are called long tail SIs


Resources for creating an SIGoogle SearchGoogle Real Time SearchGoogle InsightsGoogle Suggestion Toolbar / ABC PhenomenonYahoo Suggestion boxBingGoogle Wonder WheelCompetitor’s HomepagesCompetitors MetatagsLinks Competitors are linking from


The Geographies & The Verticals

Every Geography has its own fancy for a particular wordEach Geography accordingly needs to be positioned for that

fancy word in addition to the generic wordExample : Journey, Vacation & Holidays Journey – Strongest is in UK, Vacations strongest in the US,

Trip strongest in India, Visit strongest in Pakistan


Workshop

Everyone will make a Power SI and do SI for one phrase and long tail SI for one phrase

Business

Creating si and power si