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CREATINGA BRAND
UTILIZING SOCIAL MEDIAWhy is it important to utilize social media?
“A media company is any business that published useful material to attract and build a certain audience.”
Michael Brito Your Brand: The Next Media Company
TRANSITION INTO A MEDIA COMPANY WITH USWe are the Dream Team and we want you to trust us with your company. Allow us to enhance your social media sites to the next level.
StorytellingWe will create a story that your brand can tell
through your social media sites
ContentWe distribute
relevant content at ALL TIMES
RelevanceOur content will
always be current and in real-time
efficiency.
UbiquityWe won’t just post on one of your social media sites, we will post on all of them, and probably create a few more
that we think will benefit your company.
AgilityTrust that we are prepared to produce content on any topic at any time. We will create visual content at a
moment’s notice.
Leaving your company in our hands
means
POWER BOWLPower Bowl wanted to become a media company so we made them one.
WHAT IS POWER BOWL?Power Bowl brings the concept of fresh foods back to life. With fresh taste of locally farmed fruits and variety of daily baked granola, Power Bowl proves to be one of the healthiest meals to date.
Acai is a fruit from Brazil that is high in antioxidants and can help with arthritis, weight loss, and detoxification.
Toppings can vary between fresh fruits, bee pollen, granola, assorted nuts and agave nectar.
THE POWER OF FACEBOOK AND TWITTERLiving in a multi-screen economy it is especially important that as a media company, we utilize the potential that Facebook and Twitter can offer our business.
We made sure that every one of our posts had an image and a hashtag. Using these two requirements gave us the engagement we wanted with the people who moved our business in the right direction.
POWER BOWL BEFOREBefore our team stepped in and spruced up Power Bowl’s social media, this is a little taste of what it looked like
What do you notice wrong with these posts?
POWER BOWL BEFOREBefore our team stepped in and spruced up Power Bowl’s social media, this is a little taste of what it looked like
It’s clear that Power Bowl’s social media needed to clean up a lot. The amount of hashtags used and the level of engagement from customers were not up to our team’s standards.
APPLYING MEDIA COMPANY VALUESMichael Brito’s book Your Brand: The Next Media Company was an excellent resource for us while we decided who, what, when, where, and how to post content.
Defining Social Business Strategy and Planning (Ch. 2)- Building collaborative
business models that enable external communications and marketing
- Owned by the entire organization
- Measured by a change of behaviors
After identifying and understanding our social customers we were able to organize and plan how to create a social business strategy for Power Bowl.
Understanding the Social Customer (Ch. 1)
- Creating better and more relevant content for consumers
- Understanding consumer demographics
- Generating smarter marketing- Forming more effective
customer relations
THE CREATIVE PROCESSAs far as the creative process went for us, we were lucky enough to use Canva for most of our graphic designs. We wanted to be sure that our images matched our content to create an appealing experience for our consumers.
Premade designs
Wide variety
DEVELOPING CONTENT THEMES So how do you create engaging content that will bring your customers back week after week? We developed a solid content theme.
We then decided our content themes should be
geared towards college students, healthy eaters,
and fitness.
What matters more than anything at the end of
the day is the story that your company is trying
to portray.
We asked ourselves, “What is the story
behind Power Bowl?” and “Who are we
talking to?”.
Power Bowl is a place that serves delicious healthy food
to a variety of clientele.
CREATIVITYCreativity is the lifeblood of the Silicon Valley,why not let it shine through here?
What does it look like?- Acai bowls in interesting
configurations- Using power food to build
brain power towards where you need it
What does it mean?- People doing what they
love- Finding new and exciting
ideas- Out of the box thinking- The question was how do
we relate that to PowerBowl?
Who is our target?
- Artists- Writers- Creators
FITNESSAcai is a health food, it powers the body. Through our content, we hopedto remind our audience on how important it is to treat your body well. Who is our target?
- Health conscious individuals
- Berry believers
What does it mean?
- Health- Workouts- Benefits of
Acai
What does it look like?- People engaged in
workouts- Quick facts about Acai- Aphorisms about Acai
#POWERUP#PowerUp is about motivation and recreation.
Who is are target?- College students on the
go- People in need of a
sweet pick-me-up
“Give me a lever long enough, a
fulcrum on which to place it, and an
acai bowl to #PowerUp with, and I shall move
the world.”
What does it look like?
- Acai bowls motivating by day
- Talking about local events to
#PowerUp at
- Motivational Quotes that borrowed
from acai berries
What does it mean?- Motivational Quotes- Getting through the
week- Achieving goals- Fun Local events
RUNNING SOCIAL MEDIA ACCOUNTS IS HARDDon’t get us wrong, we loved being social media managers for thelast 3 months, but there were bumps along the way.
Facebook and Group
MMS
“The biggest problem
was conflicting schedules. Trying to
get five busy college
students into the
same room at the
same time is like
herding kittens.”
ANALYTICS & ENGAGEMENTWe accessed to Simply Measured to figure out who our key influencers are and view all of our social media activity.
We were able to easily view our effect
on engagement of Power Bowl. We took
over on March 1st and the data after
that actually speaks for itself. We also used
measurements given from
Facebook and Twitter!
WE HAD TO #POWERUP THE SOCIAL MEDIA CONTENTPower Bowl was not receiving the engagement it needed before we got our hands on its Twitter and Facebook accounts.
No SocialMedia...
The Dream Team takes
over!
ENGAGEMENT IS LIFEResponses drive engagement and interaction!
GOALS ACHIEVEDFrom the beginning our team had a vision for the direction ofPower Bowl’s social media; this vision was achieved.
Increased the audience, Facebook and Twitter combined, by 5.3%
#1
Increased engagement on Facebook overall 21.4%
#2
Increased engagement on Twitter overall 109.7%
#3
Twitter is the fastest growing channel (21.4%)
for Power Bowl.
#4
MEET THE DREAM TEAMGrouped together for the last 3 months, our team produced content for Power Bowl, a local business in downtown San Jose. We output content Monday-Friday, posting on Power Bowl’s Facebook and Twitter handles.
BRITTNIEAnalytics
ADRIANGraphic
Designer JORDANFacebook Content Creator
KATRINATwitter Content
Creator
AMANDAEmployer
Interface/Editor-
