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#RIC16
Creating Operational Effeciencies And Digital Transformation At Shoes Of Prey
Jodie Fox, Co-‐founder & Chief Creative Officer, Shoes Of Prey
W H Y C U S T O M I Z E ?The consumer need has shifted from not only wanting convenient access to products and
services, but to be able to easily find exactly what they want, when they want it. So where did this consumer need come from?
I C A N ’ T F I N D A N Y T H I N G
I L I K E
I W I S H I T C A M E I N A N O T H E R C O L O U R
I T D O E S N ’ T R E A L L Y F I T P R O P E R L Y
T H E Y D O N ’ T H A V E M Y S I Z E
E V E R Y O N E I S W E A R I N G
T H E S A M E T H I N G
I ’ L L J U S T B U Y I T F O R T H E
S E A S O N A N D T H R O W I T A W A Y
I U S E D T O H A V E O N E I L O V E D , B U T
T H E C O M P A N Y D O E S N ’ T M A K E I T
A N Y M O R E
I H A T E S H O P P I N G
P A S TCustom and Local
R E C E N T P A S TIndustrial Revolution
T O D A YMass production
I need a new pair of shoes - I’ll go and see the
cobbler
T H E W A Y W E M A D E
I wish I could buy more shoes more quickly - But I can only buy shoes from a cobbler. That takes too
long
I need a new pair of shoes - I’ll go to
the store
W H A T W E N E E D T O D A Y
I wish I could buy shoes I like that fit well - But I can only buy what’s on
the shelf
T O M O R R O WMass Customisation
P A S TCustom and Local
R E C E N T P A S TIndustrial Revolution
T O D A YMass production
I need a new pair of shoes - I’ll go and see the
cobbler
I wish I could buy more shoes more quickly - But I can only buy shoes from a cobbler. That takes too
long
I need a new pair of shoes - I’ll go to
the store
M A S S C U S T O M I Z A T I O N T A K E S T H E B E S T
C U S T O M Q U A L I T Y M A S S
O P E R A T I O N A L C H A L L E N G E S
T E C H N O L O G Y
M A N U F A C T U R I N G
S H I P P I N G
P A Y M E N T S
C U S T O M E R S E R V I C E
R E T U R N S
Q U A L I T Y A S S U R A N C E
The consumer desire will continue to evolve.
To meet it, we have to observe the friction points and figure out which ones are critical to solve first.
L O O K I N G F O R W A R D