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I made this presentation at the HCMNext 2013 Conference on Social Media in Human Capital Management. The delegates were HR Practitioners and Professionals from IT, ITES, Manufacturing, Automotive and Pharma Industries.
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SOCIAL RECRUITMENT PLATFORM
Creating a Successful Social Recruiting StrategyManish GroverWisestep.com
HCMNext 2013
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SOCIAL RECRUITMENT PLATFORM
Do you need a Social Recruitment Strategy ?
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Social Media – Compelling StatsIf Social Networks were ranked as Countries by Population
China : 1.34 BillionIndia : 1.21 Billion Facebook : 1 Billion +Facebook Mobile: 600 MillionTwitter : 500 MillionUnited States : 315 Million Indonesia : 237 MillionLinkedin : 200 MillionBrazil : 193 Million
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Social Media – Compelling Stats
2Members join Linkedin every Second
That’s 60 Million Members Annually
That’s the Entire Population of UK added each year.
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Social Media in India
• 18 Million : Linkedin Users
• 30 Million : Resumes on Naukri
• 65 Million : Facebook Users
• 700 Million : Mobile Phones
Imagine the future where most of these Mobile phones have Social Media
* Samsung and Apple are one of the worlds most valuable companies by Market Cap.
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Job Seekers on Social MediaSome Global Trends
• 88% Jobseekers have at least 1 Social Media profile.
• 130 Average number of Friends of a Facebook User
• 1 in 6 People credit Social Media with their current Job (in US)
Expect Similar Trends in India soon.
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Is All Social Media the Same ?
• Facebook is like a PartyPeople are there to have fun, chat up, take pictures and share them
• Linkedin is like a Conference People are looking to network and get ahead professionally
• Twitter is like a Club
There’s a lot of noise and people talking at the same time
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Social Media - Speed
New Yorkers received tweets about an earthquake 30 seconds before they felt it
Social Media moves @ lightening speed
Just Imagine what it can do for bad news
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Social Media Drives Change and Impacts Lives
- The First Black President of America- The Arab Spring- Anti Corruption Protests in India
Large number of people coming together for a common cause
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Social Media reaches
- a very large number of people- very quickly and- creates high impact change
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So…
If you don’t have A Social Recruitment Strategy soon, you might be losing the War for Talent.
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Crafting your Social Recruiting Strategy
• Creating and Managing Social Media Presence • Social Recruitment • Referrals powered by Social Media • Employer Branding• Metrics and Expected Results • Social Media Engagement
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Crafting your Social Recruiting Strategy
Creating and Managing Your Social Media Presence
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Creating your Social Media Presence
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Creating your Social Media PresenceSet up Your Company Pages on Facebook, Linkedin and Twitter
• It’s Easy• It’s Free • It does not need Technology skills• Make It a part of the organization process• Assign Ownership to actively manage it
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Managing your Social Media Presence• Keep Information Current and Updated on your
Social Media Page
• Use it as a channel for Corporate communication to Internal and External Stakeholders
• Have a Social Media Policy that defines Do’s and Don’ts .
• Special Policy emphasis on managing PR disasters
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Crafting your Social Recruiting Strategy
Social Recruitment – Getting it Done
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Social Recruitment – List Your Jobs on Social Media
List your Jobs on your Social Media PageFacebook Page, Twitter feed, Linkedin Groups
Distribute your Jobs to • Your Employees Status Updates• Various Job Boards that have Social Presence• Get your page Fans to Share and Like the Jobs
Social Recruiting Apps help List your jobs and Automate Job Distribution
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Social Recruitment – Website Makeover with Social Plugins
Synchronize the Jobs on Social Media with your website to get “One View”
Add Social Plugins :
• To Allow Instant Application for Jobs • To Allow Instant Job Referrals
Convert Visitors to Job Applicants and Referrers
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Social Recruitment – Social Plugin Stats
• 40% : Visitors to your website that are Job Seekers
• 30% : Increase in Job Applications after integrating with “Apply with Linkedin”
• 10% : Visitors to your Jobs Section that are browsing Jobs for Others
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Social Recruitment – Employee Referrals
• Employee Referrals is the preferred source to hire
• Make it Simple to Refer. Don’t ask everything in Duplicate
Use Social Media to enable Employees to Share jobs and Track those referrals
Facebook vs Yammer
Create an Extended Employee Referral program for non - employees
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Visitor 1 refers the Job to her friend
Visitor 2 on Facebook or Linkedin
3 Visitor 2 Applies for the Job.
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Recruiter Tracks Status of All Applicants and Referers Including Visitor 2
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Website Jobs Section has Social Media Sharing 1
Visitor 1 sees the Job on
1. Website Job Section2. Social Media
Thinks her friend is a fit for this role
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Post Selection Process. Visitor 2 gets the Job . 6
Visitor 1 gets paid referral reward by Recruiter 7
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Use Social Media for Reference Checks
• The Cost of a Bad hire is usually 3-6 months Salary of the Hire. That’s ExpensiveUse Social Media for Reference Checks
• For Experienced hires, check their Linkedin profiles
• For Younger employees, check Facebook profiles
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Social Recruitment – Get a Platform
There are many Platforms (SaaS) that can set up and manage your Social Recruitment Processes
Try, Test and Rent or Buy
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Crafting your Social Recruiting Strategy
Employer Branding
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Employer Branding – Showcase on Social Media• Work Culture and Environment
• Life@theCompany, Events, Activities
• Showcase Successful Employees, Thought Leaders, Interactive Webinars
• Company Blog
• Senior Company Leaders to Tweet
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Crafting your Social Recruiting Strategy
Metrics and Expected Results
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The Beauty of Social Recruiting…
…is that you can measure everything
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Important Metrics to Track• Number of Applications
⁻ Through Social Media ⁻ Through Referrals⁻ Through Referrals on Social Media
• Hires made through Social Media Applicants • Apply to Hire Ratio • Cost of Hire• Time to Hire
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Expected Results from Social Recruiting
Candidate Quality should ↑
Employee Referrals should ↑
Average Time to Hire should ↓
Average Cost of Hiring should ↓
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Crafting your Social Recruiting Strategy
Social Media Engagement
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Just as companies check Prospective Employees on Social Media…
Prospective Employees also check Information and Feedback on the company from Social Media and the Web
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There is always going to be some negative Feedback about the organization
• Actively manage it
• Be Responsive
• Be Fair, Transparent and Reasonable
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If you don’t engage your employees, prospective employees, stakeholders on Social Media, someone else will
These days Finding and Reaching Passive candidates is easy
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Social Media is evolving rapidly and…
Great Jobs may just find your Top Talent on Social Media
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So, If you don’t have a Social Recruitment Strategy yet, put it on Priority # 1 !
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Here’s a Quick Summary to Get You Started !
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Key Takeaways• Twitter is the place for Distribution
• Facebook is the place for Referrals and Branding
• Linkedin is the place for Headhunting, Passive Candidate Search and Employer Branding
• Mobile will be the Dominant channel to access Social Media
• Facebook and Linkedin are changing too. Watch the Changes
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Key Takeaways• Social Recruiting will complement your
existing hiring, not replace it
• List your Jobs on Social Media
• Use Social Plugins to Convert Website Visitors to Job Applicants and Referrers
• Use Social Media to Power Employee Referrals and Reference Checks
• Get Automated Tools and Platforms to Manage Processes
• Continuously engage with your Existing and Prospective Talent
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And Some Tips and Tricks...
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Some Tips and Tricks• Humor and Fun content gets significantly
more number of Likes and SharesMake your Job Descriptions Fun to Read.
• Make your Candidate search more effectiveCross reference leads from Job boards and Social Media
• Currency Rewards are not directly allowed on Social Media20% Discount vs Rs 200 to Like the page
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Some Tips and Tricks
• Linkedin Groups are a great place to find targeted Candidate pools
• Use Linkedin to Connect to Open Networkers to reach 2nd and 3rd level connections
A bigger network is the key to Effective Social Recruitment
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I hope you Had FunThanks a Ton!
Wisestep.com is partnering with companies for setting up their Extended Employee Referral
Program
You can reach me [email protected]