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Details on Creating a Lead Generation Plan for your Managed Service Provider (MSP) business by Richard Tubb (www.tubblog.co.uk). Presentation originally delivered as part of a webinar for MSP Business Management (www.mspbusinessmanagement.com) on 20th June, 2013. You can view the recording of the webinar at http://www.mspbusinessmanagement.com/webinar/creating-lead-generation-plan-your-msp
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Creating a Lead Generation Plan for your MSP
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Richard Tubb
Providing expert advice to help your IT company [email protected]
#MSPLeadGen @tubblog www.tubblog.co.uk
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Marketing is a System, not an event
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Rate Yourself with a Scorecard
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Business Networking
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Pick-Up The Telephone
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Create Client Stories
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Other Activities
» Create a competition/give-away quarterly
» Write a Press Release monthly
» Direct Marketing – letters - monthly
» Cold Calling new prospects - weekly
» Exhibiting at Trade Events - quarterly
» Undertake speaking engagement - monthly
» Client Account Management visit - weekly
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Conclusion
» Marketing is a system, NOT an event
» Rate yourself through a Scorecard to encourage consistency
» Don’t let lack of technique prevent you from getting started
» Don’t try to do too much, too soon
» Start small – create positive habits
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Questions?
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How to stay in touch with me
» Sign up to my free newsletter -» news and strategy for SMB IT companies» http://tubb.co/MSP-Newsletter
» Twitter – www.twitter.com/tubblog
» LinkedIn – www.linkedin.com/in/richardtubb» (remember to introduce yourself!)
» Google+ - http://gplus.to/tubblog
» E-Mail (remember that?) – [email protected]
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THANK YOU
