COTRI Country Partner Network

www.china-outbound.com

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Joining the COTRI Country Partner network

Combining the products, brand reputation and global knowledge

of COTRI China Outbound Tourism Research Institute with

your local experience and contacts to establish your company as the

leading provider of expertise for the Chinese outbound market

in your country or region


COTRI China Outbound Tourism Research Institute

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The world's leading independent research institute for

information, training, quality assessment, research and

consulting relating to the Chinese outbound tourism market

Established: 2004 Offices: Hamburg (Germany), Beijing (China)Director: Prof. Dr. Wolfgang Georg ArltCOTRI Country Partners: Currently 22 covering more than 40 countries

COTRI Germany Headquarter:West India HouseEiffestr. 6820537 Hamburg / GermanyPhone +49 40 558 99 576Email [email protected]

COTRI China Headquarter:Suite 412 Lido Office Tower6 Jiangtai RoadBeijing 100004Phone +86 10 6417 9226 Email [email protected]


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COTRI Country Partners around the world Countries currently covered by COTRI Country Partners


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COTRI Country Partner relation for mutual benefitChina as the biggest tourism source market in the world is on everybody’s mind in the tourism industry all over the world.

COTRI has been working in this field for more than ten years, it’s director Prof. Arltfor more than three decades. COTRI is recommended as the leading independent research institute in its field from by UNWTO, ETC, national and regional tourism marketing organisations and satisfied private company customers around the world.

COTRI offers a number of easy-to-understand, clearly defined packages including on different levels market research, market observation, training, certification, strategy, communication and distribution channel development as well as customised projects.

New COTRI Country Partners, helping to enlarge the global network to all major destinations, should be equipped with a strong network and experience in their local tourism market and industry and the interest to emphasise the topic of Chinese visitors in their portfolio. COTRI provides necessary information, products and sales support based on its global expertise and strong brand recognition.


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COTRI services recognition

CTW Chinese Tourist Welcome trainings endorsed, recognized and recommended by international organization

Over 1.000 certified CTW training participants coming from over 100 companies and organisations worldwide

Providing information and consulting services to international organisations, NTOs, DMOs and private companies

Offering Welcome Chinese Certification, recognized by China Tourism Academy (CTA), China's main governmental research and promotion institute under the Chinese National Tourism Authority (CNTA)


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COTRI Country Partners benefits (I)

Exclusive right to offer COTRI services and products in the country or region represented by CCP, including Consulting, Market Research, Market Entry and Market Penetration Strategy development, CTW trainings, Welcome Chinese Certifications, COTRI publications, workshops, etc.

Full brand-transferring from COTRI to CCP: comprehensive transfer of COTRI’s brand to CCP, including exclusive right to use COTRI brand and logos in sales brochures, website, email signature, business card etc. in the CCP country or region

Access to dedicated Head of Communication (José Azorin) and assistant (Desk3) for day-to-day cooperation exclusively for CCPs and to services of COTRI Beijing Office

Inclusion in all COTRI marketing and communication activities: websites, brochures, fairs, workshops, press releases etc.

Provision of free of charge marketing materials from COTRI digitally and printed to be used for sales purposes by the CCP in its country/region, support of CCP PR and marketing activities

Basic commission for all business generated in CCP represented countries without CCP recommendation and higher commissions with CCP recommendation

Commission plus direct income from joint consulting and research projects delivered by the COTRI Country Partner together with COTRI


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COTRI Country Partners benefits (II) Free participation in CTW Training Train-the-Trainer full-day workshops with certification as CTW

Training Programme Expert entitling CCPs to carry out CTW trainings in their country/region.

Free membership in the COTRI China Outbound Tourism Experts Panel (COTEP) and the China Outbound Speakers Bureau experts list

Free access to www.ChinaTourismFacts.com archive including scientific papers, press articles, statistics, presentations, data bases and other information about Chinese Outbound Tourism

Free participation in CCP network meetings in April (COTTM Beijing), November (WTM London).

Free access to CCPs dedicated LinkedIn Group

Possibility to use COTRI office structure in Beijing for own office services (mail and telephone, part-time staff) at reduced price

Possibility to sell products of COTRI’s strategic partners for Real Estate investment from China,Social Media Marketing, etc. at favorable conditions

In a nutshell: COTRI Country Partner can benefit from combining their own local insights andcontacts with the knowledge, products, network and brand reputation of COTRI China OutboundTourism Research Institute to develop their company into the leading provider of expertise forthe Chinese outbound market in their region


COTRI Head of Communication:José Azorín Tel. +49 40 558 99 576Tel. +49 176 8207 6845Mail: [email protected]

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Looking forward to a successful cooperation!

If you are interested to join the COTRI Country Partners

network to establish your company as the leading

provider of expertise for the Chinese outbound market in

your country or region, please contact me!

mailto:[email protected]

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COTRI Country Partner Network