Design innovations: 10 ways to improve the user experience

Presented by

James Cory-Wright

Head of Learning design

10th November 2011

Question

Your thoughts please…

When you think of innovation are you thinking of:

Technology? or Design? or something else?

and why?

“All that glistersis not gold.”

This session focuses on innovation in terms of learning design

It’s design that brings us closest to the user

Innovative design is inexpensive

Real examples from real projects

Design innovations: 10 ways to improve the user experience

They are:

1.Reflect your users

2.Respect your users

3.Re-purpose successful formulas (with a twist)

4.Resources not courses

5.Re-use best practice by the experts

6.Reinvent the e-learning screen

7.Re-purpose good stuff that inspires you

8.Revolve

9.Remember what the user needs from your design

10.Repeat the key messages - but always with a twist!

Butterfly moments Defined as;

The little flights of imagination, the modest ideas that improve the user experience

The little innovations that bring the biggest benefit to our end-users

Incremental innovation – little ideas on the back of big projects

Evolution not revolution?

versus

Butterfly moment 1

“Let’s make the lookand feel of the Learning ManagementSystem (LMS) reflect the audience for whom it’s intended.”

Example

Sky induction site

On brand

Reflects the values andneeds of the users

Incentivised with leaderboard

Lesson:Reflect your users

Butterfly moment 2

A compliance course with the freedom and richness of YouTube.

Help learners learn in an informal, flexible way

“Let’s design a course where the learner can choose their own way around the content which is available in a variety of formats.”

Example

PWC portal approach:

Utilising video and providing accessible ‘snippets’ of information for self-directed learning

- plus tough assessment.

Lesson: Respect your users

Butterfly moment 3

Use the popular portal approach for an individual course

Example:

Sulzer induction course.

Encouraging staff to use the intranet.

Example:

Bupa induction course.

A portal format incorporating a range of media assets plus ‘The Big Bupa Quiz’

Lesson:Re-purpose successful formulas (with a twist)

Butterfly moment 4

“Resources not courses”

Example:

BP Diversity & Inclusion

Presenting content which is difficult to deliver in a different way via a compilation of short videos.

Presenting managers with a video toolkit. They can select videos in suitable ‘clusters’ around defined topic areas.

Lesson:Resources not courses

Butterfly moment 5

Learn from the masters

Example:

Brightwave’s technical team designed their LMS in a user-friendly list format, drawing on Google’s method of presenting information simply.

Lesson:Re-use best practice by

the experts

Butterfly moment 6Make it easy on yourself!

Example:

EDF’s Licence To Drive

The words and pictures jump into the users head -

‘big pictures, big text’.

Lesson:Re-invent the

e-learning screen

Butterfly moment 7Take inspiration from other arenas

Example:

Sky Go

Drawing on a style popular across the Internet (e.g. the well-known ‘Out my window’ documentary) multiple screens show people engaging with the product.

It uses screens shots to mirror real-life behaviour.

Lesson:Re-purpose good stuff

that inspires you

Butterfly moment 8Revolve

Example:

BP Diversity & Inclusion

Incremental innovation- updating existing resources with the introduction of question screens

Lesson:Revolve

Butterfly moment 9

Improve the user’s users’ experience

Example:

TomTomThe course works in training mode for the learner but then translates into a presentation to present to clients

Lesson:Remember what the user

needs from your design

Butterfly moment 10

Help people remember

Example:

Canon Information & Security

Viral video campaign keeps key messages ‘front of mind’ across a long period of time

Campaign approach

t

Videos supported by an offline email and poster campaign

Lesson: Repeat the key messages - but always with a twist!

10 ideas for design innovation

1.Reflect your users

2.Respect your users

3.Re-purpose successful formulas (with a twist)

4.Resources not courses

5.Re-use best practice by the experts

6.Reinvent the e-learning screen

7.Re-purpose good stuff that inspires you

8.Revolve

9.Remember what the user needs from your design

10.Repeat the key messages - but always with a twist!

Want to know more?

James is happy to discuss these ideas further

Contact:

www.brightwave.co.uk

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Ltd

enquiries@brightwave.co.ukwww.brightwave.co.uk+44 (0)1273 827676

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