Construction for Promotional Poster:

The following slides show the development of the production of

the Promotional Poster...

Picnik.com http://www.picnik.com/app#/home/welcome

In order to get different filters and effects other then the ones automatically provided on Photoshop, I decided to take a different approach and to edit pictures on a website known as Picnik. I was lucky where this was concerned as Picnik is closing down in shortly in April. Picnik allows its customers to edit their own photo’s through the internet in a personal way. It consists of effects, features, Basic edits, boarders and etc..

As I had quite a lot of editing to do regarding my photos to make them look sharper and in my opinion better, I had to be specific when choosing which photos I should use within my DVD cover and poster. On Picnik there were a range of editing tools in which i could use for my own pictures. I

decided that I didn’t like the detail of the photo (Left) and so I used the sharpen tool in which everything in the photo becomes ‘sharp’ and more detailed then before hand. As later on I am going to be cropping certain people out of the photos I decided which skater I wanted or looked appropriate to place on my DVD cover I focused on them ONLY and ‘messed around’ with the range of different effects and features given. Some of these effects made the picture brighter with more saturation and others on the other hand made the photo darker and shadowed. For my photos I wanted them bright as my music video was linked with dreams so my DVD cover also had too. But instead of changing everything on the photos I came to the conclusion of having a bright background. This could either draw more people to my DVD or draw them away.

Editing:

Dafont.com

When given advice about the style of the text involved on both my DVD cover and the Promotional poster by a peer I visited a site which was new to me known as Dafont.com. This allows it’s users to create different style lettering with ease. There are a great range of fonts available but the one that stood out to me was the Black Board font. This reminded me of how ancient and old Inline Roller Speed skating was and thought it would link perfectly to the Promotional poster. Then I thought about how I was actually going to use this font in the correct manor, which made me come up with using it within the actual song name. I felt this worked and I asked for my peers opinions regarding this and there appeared to be a positive feedback so I decided to use it.

After I got the font I wanted to include within my Poster I decided to add it to my actual picture to see what it looked like. Once placed into position due to the writing being black I had to change something in order for it to stand out to the audience. This was difficult and I debated with myself about changing the actual colour of the writing if possible but then discovered the outer and inner glow on Photoshop. This was useful as it allowed me to add a different colour to the outside of the writing of ‘dreams’. When thinking about the colour I had to think about what colour would be associated with ‘dreams’ . I tried a range of colours such as Yellow and red but neither of these worked. I then tried White which seemed to stand out and suit the front cover automatically. I then placed it into position once more and the name of the song was complete.

When producing the promotional poster I had to think about various things in order for it to relate to the main task and secondary task in creating a DVD cover. The first thing I had to look out for was the colour pallet. I had to keep the colours similar or the same to keep the theme going.Because of this I had to keep the colours such as Red, Blue and White constant in everything I did especially the DVD and promotional Poster. As you can see left I have attempted to do this especially regarding the Title/Name in which I included a white glow.

When deciding on the background, I wanted a range of layers so it gave this layered effect much like that of the DVD and this showed consistency and a clear link between the separate tasks set. As the layers got smaller I tried to make it so the picture got sharper then the one before. This was difficult as there were at least four layers for the background and I had to use the sharpen tool on each one , the later ones more so. Where the skater was concerned I had to use the sharpen tool more often as she was to bright and could hardly been seen.

Linking everything together was hard simply due to the fact that I had to include the theme colours somehow but yet had to make the Promotional Poster look professional and neat. In order to make it look professional I had to line everything up such as the background layers and also the writing. The writing had to also line up with each other but in addition had to look right within the Poster. For this reason due to the fact I was half done I placed it in the right corner as it was out the way so I could place other layers on if needed.

When looking at the skater and the actual editing section I had to spilt it up completely. The skater as mentioned before had to be sharpened more then the other background layers because it was to bright and the skater could not be seen. I also did this as it appeared to look better when included within the actual poster as it went and suited the sharpness of the Name/Title. Shown left is a print screen of the editing of the skater which included the following steps in order to change the colour Range of the Photo.

Select Colour Range Sample colours

This a screen shot of the whole finished Promotional Poster in which I produced for my secondary task. In order to finish the Promotional Poster I had to include a photo of another one of my tasks which was the creation of my DVD cover. This is like another mini advertisement in which is promoting the DVD and the song/ Music video. I also included the official website which added to the advertisement and promotion of my different tasks set. Regarding the writing I moved it from the right hand corner and placed it in the Left hand corner and in addition I made it bigger in order for the target audience to see it before anything else due to the fact of it being big and sharp, much so like one of the layers of the actual skater.

When finished adding the DVD cover to the Promotional Poster I had to further sharpen one specific layer to make it stand out even further. I felt this helped the Promotional Poster as a whole and made it clear what was important and what the audience should see first and what will get their attention.