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Computer service team

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Organizational Behavior business case project. Understanding consumer behavior is the key to success in business. No matter internal with employees or external with supply chains, customers, distributers, a structure of team, the culture, and the policy are elements might influence working-efficiency or even entire company.

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OB TheatreComputer Service Team Case

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Month 1 – Putting the Group Together

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Total Quality Management (TQM) is a method by wihich management and employees can become involved in the continuous improvement of the production of goods and services. It is a combination of quality and management tools aimed at increasing business and reducing losses due to wasteful practices.

TQM views an organization as a collection of processes. It maintains that organizations must strive to continuously improve these processes by incorporating the knowledge and experiences of workers.

To be successful implementing TQM, an organization must concentrate on the eight key elements:

What is Total Quality Management?

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Month 1 – Putting the Group Together

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Interaction 1Who is a leader? Who is a manager?

Why?

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Managers vs. Leaders

Management Traits Leadership TraitsEngages day-to-day functions:Maintains and allocates resources

Plans for long-term objectives:Plans strategy and tactics

Exhibits supervisory behaviour: Makes others maintain standard job behaviour

Exhibits leadership behaviour:Encourages change in others in line with long-term objectives

Administers subsystems within organizations Innovates for the entire organization

Asks how and when to engage in standard practice

Asks what and why to change standard practice

Acts within established culture of the organization

Creates vision and meaning for the organization

Uses transactional influence:Induces compliance in manifest behaviour using rewards, sanctions, and formal authority

Uses transformational influence:Induces change in values, attitudes, and behaviour using personal examples and expertise

Relies on control strategies to get things done by subordinates

Uses empowering strategies to make followers internalize values

Status quo supporter and stabilizer Status quo challenger and change creator

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Month 2 – The First Meeting

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Interaction 2

DiscussionWhat makes a good leader?

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What makes a good leader?

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Situational, or contingency, theories try to isolate critical situational factors that affect leadership effectiveness.

“Not all leaders can lead in every situation”

Contingency Theories

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• The degree of structure in the task being performed

• The quality of leader-member relations

• The leader’s position power

• Groups norms

• Information availability

• Employee acceptance of leader’s decisions

• Employee maturity and

• The clarity of the employee’s role

What the Theories Consider

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Effective group performance depends on the proper match between the leader’s style and the degree to which the situation gives control to the leader.

Relationship Oriented vs. Task Oriented Style

There is no ideal leader. Both leaders can be effective if their leadership orientation fits the situation.

Since personality is relatively stable, the contingency model suggests that improving effectiveness requires changing the situation to fit the leader or selecting a leader that fits the situation.

1. Fiedler’s Contingency Model

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Three dimensions that together define the situation a leader faces:

•Leader-member relations

•Task structure

•Position power

Task-oriented leaders perform best in situations of high and low control

High control situation - the relationships are good and followers are easily influenced.

Low control situation - Which is marked by poor relations, ill-defined tasks, and low influence.

Relationship-oriented leaders perform best in moderate control situations

 

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It identifies four specific leader behaviours – from highly directive to highly laissez-faire.

 

2. Hersey and Blanchard’s Situational Leadership Theory

Situation Leader’s Behaviour

Unable and unwilling to do a task

The leader needs to give clear and specific directions – highly directive.

Unable and willing

The leader needs to display high task orientation to compensate for the follower’s lack of ability, and high relationship oriented to get the follower to “buy into” the leader’s desires (“sell” the task).

Able and unwilling

The leader needs to adopt a supportive and participative style.

Able and willing

The leader does not need to do much (a laissez-faire approach).

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3. House’s Path-Goal Theory Leader’s Behaviour Definition of The Behaviour When this behaviour is more

effective

1. The directive path-goal clarifying leader behavior

The leader lets followers know what is expected of them and tells them how to perform their tasks.

This behavior has the most positive effect when the subordinates' role and task demands are ambiguous and intrinsically satisfying.

2. The achievement-oriented leader behavior

The leader sets challenging goals for followers and expects them to perform at their highest level.

Technical jobs, sales persons, scientists, engineers, and entrepreneurs.

3. The participative leader behavior

It involves leaders consulting with followers and asking for their suggestions before making a decision.

When subordinates are highly personally involved in their work.

4. The supportive leader behavior

It is directed towards the satisfaction of subordinates needs and preferences.

Tasks or relationships are psychologically or physically distressing.

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Leader’s actions are irrelevant.

Certain individual, job, and organizational variables can act as substitutes for leadership or neutralize the leader’s ability to influence his or her followers’.

•Neutralizers make it impossible for leader’s behavior to make any difference to followers outcomes. They negate the leader’s influences.

•Substitutes make a leader’s influence not only impossible but also unnecessary. They act as a replacement for the leader’s influence.

4. Neutralizers and Substitutes

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Theory CST Situation Ideal Leader

Fiedler’s Contingency Model

This was a low control situation.

Task-oriented leaders ,

Hersey and Blanchard’s Theory

The computer service team was able and unwilling.

The leader needs to adopt a supportive and participative style.

House’s Path-Goal Theory

1. Subordinates are highly personally involved in their work.

The participative leader behavior involves leaders consulting with followers and asking for their suggestions before making a decision.

2. Tasks or relationships are psychologically or physically distressing.

The supportive leader behavior (directed towards the satisfaction of subordinates needs and preferences).

Situational Theories related to the Case

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Charisma

Charismatic Leadership involves creating a self-image so powerful that people are naturally drawn to you.

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Charismatic Leadership

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Charismatic Leadership

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Predicting a Leader

ExtraversionExtraversionConscientiousnessConscientiousness

OpennessOpennessAgreeablenessAgreeableness

StabilityStability

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Emotional IntelligenceIndividual’s ability to be:

1)Self-aware

2)Detect emotions in others

3)Manage emotional cues and information

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Is emotional intelligence an effective trait in determining a good leader?

Interaction 3Class Debate

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Emotional Intelligence

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Month 2 – William buys a book!

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INTERMISSION

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Month 4 – No Group Cohesion

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Diversity in TeamsGroup diversity is the heterogeneous mix of individuals within a group. There are differences in:

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Advantages vs. Disadvantages of Diversity

Advantages of Diversity:• Multiple perspectives

• Greater openness to new ideas

• Multiple interpretations

• Increased creativity

• Increased flexibility

• Increased problem-solving skills

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Advantages vs. Disadvantages of Diversity

Disadvantages of Diversity:• Ambiguity

• Complexity

• Confusion

• Miscommunication

• Difficulty in reaching a single agreement

• Difficulty in agreeing on specific actions

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Making Diversity Work

Diversity brings added benefits to teams!

For diversity to be effective, team members must have:

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1. Clear purpose

2. Informality

3. Participation

4. Listening

5. Civilized disagreement

6. Consensus decisions

Characteristics of an Effective Team

7. Open Communication

8. Clear rules and work assignments

9. Shared leadership

10. External relations

11. Style diversity

12. Self-assessment

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The Four Contextual Factors

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Interaction 4What makes a team effective?

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1. Clear purpose

2. Informality

3. Participation

4. Listening

5. Civilized disagreement

6. Consensus decisions

Characteristics of an Effective Team

7. Open Communication

8. Clear rules and work assignments

9. Shared leadership

10. External relations

11. Style diversity

12. Self-assessment

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1. Clear purpose

2. Informality

3. Participation

4. Listening

5. Civilized disagreement

6. Consensus decisions

Characteristics of an Effective Team relating to the Case

7. Open Communication

8. Clear rules and work assignments

9. Shared leadership

10. External relations

11. Style diversity

12. Self-assessment

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Month 6 – William is voted out as leader!

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Leadership Models

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What is a Transactional and Transformational Leader?

Transactional leaders are those who guide or motivate their followers in the direction of established goals by clarifying role and task requirements..

Transformational leaders are those who inspire followers to go beyond their own self-interests for the good of the organization and have a profound and extraordinary effect on their followers..

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The Full Range of the Leadership Models

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“I had a dream …”-- Martin Luther King(A transcendent goal inspires a movement)

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Month 10 – The Team Breaks Apart

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Key properties of a vision seem to be:

1.Inspirational possibilities

2.Value-centered and realizable

3.Superior imagery and imagination

Vision should:

1.Create possibilities that are inspirational and unique

2.Offer a new order that can produce organizational distinction

Leading with Vision

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Authentic Leadership

Authentic leaders know who they are, what they believe in, and what they value.

They have a vision and act on believes and values openly and candidly.

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Interaction 5

Should Barbara have pulled the plug on the Computer Service Team?

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Thank You!

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What was the team supposed to accomplish?

Goal : The computer service team’s aim was to improve and integrate the IT process and to improve the quality of customer

service

Externally Internally

• Improve customer service quality

• Reduce costs

• Become more consumer-oriented

• Increase efficiency

• Increase organizational opportunities

• Integrate IT processes

• Increase performance

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Why did the computer service team fail?

1. Total Quality Management ( TQM )The computer service team did not maintain the entire team functions and fail to strive continuously of improving the processes by incorporating the knowledge and experiences of team members.The Eight key elements - integrity & ethics, leadership, Teamwork, Training, Recognition and Communication - were not successfully incorporated in the Computer Service team.

2. Lack of clear vision to offer an innovative way to improve and achieve goals.

3. Leadership style / behaviour did not fit team’s situation. 4. Team lacked many characteristics needed to be an

effective team.5. Team Diversity was a disadvantage (in this case).6. Team did not have an effective leader to follow.7. Team lacked clear information.8. Trust was not established among the team

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What should John have done to make it a success?

Approach: Combine with the two leadership approaches Empowering People & Process Management.

Empowering People Process Management

Relationship Oriented Task oriented

Transformational leaders Transactional leaders

The participative leader behavior

The directive path-goal clarifying leader behavior

The supportive leader behavior

The achievement-oriented leader behavior

Charismatic Leader Highly Directive, supportive and participate

EI IQ

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What should John have done to make it a success?

At the beginning:

John should have:

-Implemented an effective strategy and tactics to achieve the objectives.-Established clear objectives for the team.-Increased the duration and the level of the training.-Helped to establish task structure.-Selected a flexible leader who was able to lead with a clear vision.

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What should John have done to make it a success?

After the team formation:

John should have:

-Continued monitoring the performance of the group while having a participative and supportive behaviour.-Taken a laissez-faire approach once the team had started to accomplish good results. -Created a good environment satisfaction where satisfaction and overall performance would have increased. -Encouraged the team to achieve goals.