“A learning style is the way each learner begins to concentrate on, process, and retain new and difficult information” – Rita Dunn

Presented by:

VIKAS SONI CHANDRAVADAN PANDYA Management Scholars, 2014-16 Dept. of Pharmaceutical Management, NIPER, Mohali, Punjab.

GARDNER’S MULTIPLE INTELLIGENCE

WHAT IS LEARNING STYLE?

BASIC LEARNING STYLES

Field-Dependent and Field Independent Characteristics

Learning Styles: Analytic vs. Global Learners

COMPARISON OF LEARNING STYLE OF FOUR

DIFFERENT CORPORATE HOUSES:

CONSULTANCY FIRM

CORE FIRM

MEDICAL DEVICE FIRM

RESEARCH & DEVELOPMENT BASED FIRM

• Gardner's theory was first espoused in his 1983 book, Frames of Mind: The Theory of Multiple Intelligences.

• Gardner believes “that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc. And all of us have computers that respond to those kinds of contents. But the strength or weakness of one computer doesn't particularly correlate with the other computer”

"Learning styles" is defined by the National

Association of Secondary School Principles as:

“The composite of characteristic cognitive,

affective and physiological factors that serve as

relatively stable indicators of how a learner

perceives, interacts with and responds to the

learning environment”

(Kefe, 1979)

• Social: Learning in groups and by working collaboratively

• Solitary: Learning independently and introspectively

• Visual/Spatial: Learning through seeing

• Verbal/Linguistic: Learning through hearing

• Logical/Mathematical: Learning through numbers

• Physical/Kinesthetic: Learning through moving, doing, and touching

• Aural/Musical: Learning through music

Field Dependent Learner: • Perceives globally

• Experiences in a global fashion, adheres to structures as

given-ships

• Social orientation

• Learns material with social content best

• Attends best to material relevant to own experience

• Requires externally defined goals and reinforcements

• Needs organization provided

• More affected by criticism

• Uses spectator approach for concept attainment

(Garger & Guild, 1984)

Field Independent Learner: • Perceives analytically

• Experiences in an articulated fashion, imposes structure

or restrictions

• Makes specific concept distinctions, little overlap

• Impersonal orientation • Learns social material as an intentional task • Interested in new concepts for their own sake • Has self-defined goals and reinforcement • Can self-structure situations • Less affected by criticism • Uses hypothesis-testing approach to attain concepts

(Garger & Guild, 1984)

• Analytical Learners:

• Left-brained

• Words

• Numbers

• Parts

• Sequential

• Linear

• Detail

• Verbal

• Punctual

• Organized

• Global Learners:

• Right-brained

• Images

• Patterns

• Wholes

• Simultaneous

• Patterns

• Whole picture

• Non-verbal

• Without sense of time

• Creative

• Intuitive

• Spontaneous

Source: www.wavefront.com/~nelson/styles.html

The comparison is based on the learning style of

different types of Pharma organizations:

1. CONSULTANCY FIRM

2. CORE FIRM

3. MEDICAL DEVICE FIRM

4. RESEARCH & DEVELOPMENT

BASED FIRM

A consulting Pharma firm is a firm of experts

(consultants) providing professional advice to an

organization or an individual for a fee.

The primary purpose of a consulting firm is to

provide access to industry-specific specialists

or consultants and subject matter expertise.

These firms generally follow

“Logical/Mathematical Learning Style”

WHAT IS CONSULTANCY FIRM:

Think conceptually in logical and numerical

patterns

Tend to gain understanding in linear steps,

following logical paths to find solutions

(Sequential Learners)

Learn more when information is presented both

visually and verbally (Visual Learners)

Prefer discovering possibilities and relationships

and often comfortable with abstractions and

mathematical formulations (Intuitive Learners)

Logical/Mathematical Learning Style:

IMS Health is a leading global information and

technology services consultancy firm providing

clients in the healthcare industry with

comprehensive solutions to measure and

improve their performance by applying cutting-

edge analytics and proprietary application suites

hosted on the IMS One intelligent cloud.

Core Pharma companies are the pharmaceutical

companies which are manufacturing as well as

marketing the Pharma product.

The primary area or activity that a company was

founded on or focuses on in its business

operations.

These firms generally follow

“Physical/Kinesthetic Learning Style”

WHAT IS CORE FIRM:

Express themselves through movement Have good sense of balance and eye-hand coordination Remember and process information through interacting with the space around them Have highly developed auditory skills and are generally elegant speakers (Verbal/Linguistic Style) Skills: physical coordination, athletic ability, hands on experimentation, using body language, crafts, acting, miming, using their hands to create or build, dancing, and expressing emotions through the body.

Physical/Kinesthetic Learning Style:

Established in the year 1924 in India GlaxoSmithKline Pharmaceuticals Ltd. (GSK Rx India) is one of the oldest pharmaceuticals company. At GSK, The mission is to improve the quality of life by enabling people to do more, feel better and live longer. This mission drives to make a real difference to the lives of millions of people with our commitment to effective healthcare solutions.

Medical Device companies are the

pharmaceutical companies which are Innovation,

Design and Product Development Specialists,

focused on the needs of Healthcare Companies.

The primary area or activity that a company was

founded on or focuses on in its business

operations.

These firms generally follow “Field Dependent

and Global Learning Style”

WHAT IS MEDICAL DEVICE FIRM:

They may be able to solve complex problems quickly or put things together in novel ways once they have grasped the big picture, but also may have difficulty explaining how they did it (Global Learners) They prefer to think about information quietly first (reflective learner) They usually solve problems by well-established methods and dislike complications and surprises.

Experiences in a global fashion, adheres to structures as

given-ships

Social orientation

Learns material with social content best

Field Dependent and Global Learning Style:

Johnson & Johnson Medical provides solutions to doctors, patients and nurses. Being a leading Medical Devices provider in almost every segment, what sets it apart is its constant focus on innovation. It offers an extensive range of high technology medical and surgical equipment, devices and services. The business is organized into franchises to focus on target customers and better service.

An R&D (Research & Development) based firm

being staffed with industrial scientists and tasked

with applied research in scientific or technological

fields which may facilitate future product

development.

The primary area or activity that a R&D

company was founded on or focuses on in its

Research work.

These firms generally follow “Solitary and

Intuitive Learning Style”

WHAT IS R & D BASED FIRM:

In R&D based firm, an employee can learn how to apply theories of science in practical work. They usually solve problems by well-established methods and dislike complications and surprises. They work with details and good at memorizing facts and doing hands-on work. They are practical and careful. They have some enthusiasm to know the fundamental of science, they can easily learn this sorts of work. Need to create vivid mental images to retain information (Visual/Spatial Style)

Solitary and Intuitive Learning Style:

The firm has Research & Development (R&D) capabilities as a vital component of business strategy that provide a sustainable, long-term competitive advantage. With over 30 years of R&D experience, They have multi-disciplinary R&D centers with cutting-edge enabling technologies for innovative research. A pool of highly qualified R&D scientists with a varied knowledge base and global exposure covering all areas of pharmaceutical research.

QUERIES AND

SUGGESTIONS

THANK YOU !! By:

VIKAS SONI CHANDRAVADAN PANDYA Management Scholars, 2014-16 Dept. of Pharmaceutical Management, NIPER, Mohali, Punjab.

Presented by:

VIKAS SONI Management Scholar,

Pharmaceutical Management.

NIPER, Mohali, Punjab, India.

Vikas.niper2014@gmail.com

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