Hope-Beckham Inc. (HBI) is an independently owned public relations firm based in Atlanta. Formed in 1994 by Paul Beckham and Bob Hope, the agency got its start creating and touring the only women’s professional baseball team, the Colorado Silver Bullets, for Coors Brewing Company.  From its sports-focused roots, HBI has become one of the top independent public relations firms in the country. 

In its 19-year history, the firm has won many awards and honors, including top independent PR agency in nine categories; Professional Services, Environmental, Beauty & Fashion, Healthcare, Food & Beverage, Financial, Home Furnishings, Sports & Leisure, and Technology.

We represent local and national clients and work with a range of nonprofit organizations that give us high marks for creativity and the ability to generate publicity.

About Hope-Beckham

Follow us @HBIPR

Like us at www.facebook.com/Hope.Beckham

Visit us at www.HopeBeckham.com

Client History

Client History

Agency Strengths

To be the finest communications agency, using the latest techniques and technologies in public relations, public affairs counseling and event execution, to meet the needs of its clients. HBI’s goal is to tell important stories well to bring about effective change or solidify the strengths of its clients.

• Variety of perspectives within our team of creative, energetic and young PR professionals in addition to our seasoned practitioners

• Senior management involvement both before and after the account is won • Existing strong relationships with the media providing

• History of a broad range of clients providing a unique perspective and effective communication within a wide range of disciplines

Our Mission & Strengths

HBI Mission

Social & Emerging Media

Social Media Emerging Media Mainstream Media

HBI utilizes social media platforms to facilitate successful relationships early between our clients and the editorial teams behind these digital outlets. Localized angles are then created to bring coverage across multiple outlets.

HBI’s deep knowledge of emerging media and the trend of online hyper local media provides results in coverage across multiple outlets. Based on the needs of each client, current audience, target audience and existing tactics, HBI can determine new platforms, promotions and social content.

Various types of audiences are active on mainstream media. HBI approaches each client from a wide range of angles to determine story ideas appealing to a variety of audiences. Our team develops interesting and successful pitches, depicting our clients in various ways to generate new audiences as well.

Twitter

The Buckhead Theatre’s Weekly Food Truck Event:

• HBI focused on bloggers with large Twitter followings

• HBI gave reporters weekly updates via Twitter and Facebook

• Built momentum for the event

• Steadily increased attendance

• Attendance increased by 400% from first event in June to the last event in September

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Facebook

The TOUR Championship by Coca-Cola:

• Onsite managing social media outlets

• Tournament week from Tuesday to final day ceremonies

• HBI posted photos of the tournament’s activities

• HBI made sponsorship posts

• Resulted 926 “likes” increase- 29% increase

• Reach rose to 167,000- 1,352% increase

Like us at www.facebook.com/Hope.Beckham

Blogs

• HBI contacted Atlanta’s “mommy bloggers”

• Coverage highlights: Married with Two Boys

• Calendar listings

• Photos

• Coverage highlights: Stress-Free Baby!

• Listed as spring break highlight

• Ticket giveaway

• Coverage highlights: Macaroni Kid

• Calendar listings

Opening of Premiere Exhibition’s Titanic: The Artifact Exhibition

Visit our blog at www.HopeBeckham.com

THANK YOU!

Credentials

• Established in 1994

• Atlanta-based, privately owned firm

• Notable success with national brands

• Creative, results-driven public relations

• Media savvy

• Award winning

Services

• Corporate Communications

• Consumer Communications

• Crisis Management

• Media Training

• Event Marketing

• Social Media

• Graphics Design

• Public Relations

• Sports Marketing

• Product Launches

• Strategic Communications

Why Hope-Beckham

• HBI knows how to get national media attention

• HBI works collaboratively with clients and their partners

• HBI executes flawless PR clients

• HBI’s winning strengths—CREATIVITY and RESPONSIVENESS