Embed Size (px)
DESCRIPTION
Citation preview
IAN-NOV 2013
RICE
Category Review
IAN-NOV 2013
PIC = picture/insertionSNU = SHOPPER NEED UNITSKU = SKU
How do we count, taking as example the picture on the left: 1 PICT (picture/insertion)3 SNU (we have 3 type of products, from 3 different families)7 SKU ( 3 color cream, 3 shampoo, 1 shave face cream)
Analyzed market: RICE ALL RETAILERS = 100%
ALL BRANDS = 100%INDEX USED: PICT
IAN-NOV 2013
RETAILERSPIC
Val. YTD 2013SNU
Val. YTD 2013SKU
Val. YTD 2013
SELGROS 89 90 90KAUFLAND 87 88 89BILLA 58 58 58MEGA IMAGE 57 57 59CARREFOUR 48 48 48METRO 46 49 49PENNY MARKET 45 45 45XXL MEGA DISCOUNT 40 40 40CORA 39 40 40REAL-HYPERMARKET 26 29 29CARREFOUR MARKET 18 18 18PROFI 13 13 13REAL-AUCHAN 7 7 7LIDL 4 4 4
RETAILERS SHARE OF VOICE EVOLUTION IN RICE MARKET (PIC)
IAN-NOV 2013
PRODUCERSPIC
Val. YTD 2013SNU
Val. YTD 2013SKU
Val. YTD 2013
RISO SCOTTI DANUBIO 132 133 133CALIPRIX SRL 112 113 113ATIFCO INTERNATIONAL 104 107 107CARREFOUR 32 32 32TASTY COMPANY SRL 28 28 28METRO 21 22 22KAUFLAND ROMANIA 19 20 21EUROPRO IMPORT HOUSE SRL 17 17 17BILLA ROMANIA SRL 12 12 12MEGA IMAGE SRL 11 11 11OTHERS 89 91 93
IAN-NOV 2013
SHARE OF VOICE PRODUCERS IN RETAILERS RICE MARKET YTD 2013 (PIC)
IAN-NOV 2013
MONTHLY DISPATCH OF PROMOTIONS IN RETAILERS BY 100% OF TOP 4 PRODUCERS (PIC)
LEGEND
IAN-NOV 2013
LEGENDMONTHLY DISPATCH OF PROMOTIONS IN RETAILERS BY 100% OF TOP 4 PRODUCERS (PIC)
IAN-NOV 2013
PROMO PLAN OF PRODUCERS IN OREZ CU BOB LUNG MARKET
OCT-NOV 2013
IAN-NOV 2013
Market Analysis
IAN-NOV 2013
IAN-NOV 2013
Product Flash Analysis
IAN-NOV 2013
Top 3 most promoted SKUsin the last 12 months in all retailers
(sorted by number of promotions)
12 MONTHS ANALYSIS
IAN-NOV 2013
This SKU was promoted 55 times in the last 12 months, in 10 Retailers, 4 different distribution channels.
RISO SCOTTI OREZ BOB CU BOB MARE 1 KG
12 MONTHS ANALYSIS
intensive promo
PROMO SEASONALITY
IAN-NOV 2013
This SKU was promoted 46 times in the last 12 months, in 13 Retailers, 6 different distribution channels.
12 MONTHS ANALYSIS
intensive promo
PROMO SEASONALITY
DERONI OREZ CAMOLINO 1 KG
IAN-NOV 2013
This SKU was promoted 42 times in the last 12 months, in 13 Retailers, 6 different distribution channels.
ATIFCO OREZ CAMOLINO 1KG
12 MONTHS ANALYSIS
intensive promo
PROMO SEASONALITY
IAN-NOV 2013
Thank you for your attention
Florentina VasileLeaflet Monitor Director [email protected]+40 (0) 743 216 282
We remain at your disposal for further information or a live demo
Follow us on social networks for more Markets Intelligence
