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TM Online Education helps Pharma Major create Gen-Next leaders CASE STUDY 160 year old American Pharma giant with revenues of US$ 68 billion in FY 2011-12. US$ 185 million turnover from Indian operations with 7000+ employees and 3000+ sales force across 26 locations in India. Business Need st It was critical for the client to nurture 1 level District and Regional Managers to take up future leadership positions. Many of them were Pharmacy graduates and were unable to move to the next level in the organizational hierarchy due to the lack of a traditional Management qualification. The client wanted to introduce an Executive Education program that will help in creating leadership pipeline. However, there were some key challenges that were identified: Student Profile n Ensure Business Continuity during the course of study n Provide uniform learning across the 26 locations including Tier 3 and Tier 4 towns in India n Provide contemporary and market oriented content n Minimize time loss due to travel to study centers Concerns Addressed n Classroom based education was not viable as students were based out of 26 locations n Providing leave or cutting down work hours for attending classes was not feasible considering the nature of the business n Students going for exam leave of 10-12 days at the same time would hamper business n Age Group: 28 - 40 years n Role in the organization: District Managers and Regional Managers n Tenure: Average tenure of 10 years in the organization www.avagmah.com

Case Study: Online Education Helps Pharma Giant Create Gen-Next Leaders

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Page 1: Case Study: Online Education Helps Pharma Giant  Create Gen-Next Leaders

TM

Online Education helps Pharma Majorcreate Gen-Next leaders

CASE STUDY

160 year old American Pharma giant with revenues of US$ 68 billion in FY 2011-12. US$ 185 million turnover from Indian operations with 7000+ employees and 3000+ sales force across 26 locations in India.

Business NeedstIt was critical for the client to nurture 1 level District and Regional Managers to take

up future leadership positions. Many of them were Pharmacy graduates and were unable to move to the next level in the organizational hierarchy due to the lack of a traditional Management qualification.

The client wanted to introduce an Executive Education program that will help in creating leadership pipeline. However, there were some key challenges that were identified:

Student Profile

n Ensure Business Continuity during the course of studyn Provide uniform learning across the 26 locations including Tier 3 and Tier 4

towns in Indian Provide contemporary and market oriented content n Minimize time loss due to travel to study centers

Concerns Addressed

n Classroom based education was not viable as students were based out of 26 locations

n Providing leave or cutting down work hours for attending classes was not feasible considering the nature of the business

n Students going for exam leave of 10-12 days at the same time would hamper business

n Age Group: 28 - 40 years n Role in the organization: District Managers and Regional Managersn Tenure: Average tenure of 10 years in the organization

www.avagmah.com

Page 2: Case Study: Online Education Helps Pharma Giant  Create Gen-Next Leaders

An all encompassing solution

Galvanizing Results

AVAGMAH Online School offered a 2 year Online MBA to provide them career enhancement

AVAGMAH Virtual Campus ensured that employees had access to a blend of synchronous & asynchronous learning around the clock without any disruptions to their productivity.

AVAGMAH Online Schoollearning to 110 of the client’s employees across 26 locations - including at Tier 4 towns like Chapra, Purulia and Madhubani. Business disruption was minimized and learners were able to attend classes at their convenience.

Industry relevant content from AVAGMAH Online School provided the right learning to all employees and they are able to develop a better sense of business.

’s initiative was successful in delivering uniform

n Classes were offered right on the students’ laptops using live online faculty led sessions

n All classes were scheduled on Sundays to ensure minimum business hour loss

n Archives of all lectures were made available in case anyone missed classes

n Online examinations were conductedn Exams were scheduled in batches over weekends to ensure business

continuityn Apart from hard copy books, a digital library of 6000+ management

books were provided

BENEFITS

ä Peer-to-peer knowledge sharing for

geographically spread workforce

ä Business awareness among

employees

ä Business Continuity, with minimal

disruptions

AVAGMAH Online School helps create winning organizations through educational interventions that maximize business impact by developing a leadership pipeline. These interventions can be provided without any disruption to businesses by leveraging technology.

Since 2008, AVAGMAH Onine School has shaped the careers of over 6000 professionals by providing an array of prestigious yet affordable programs giving its students an edge in today's competitive economy.

www.avagmah.com

AVAGMAH ONLINE SCHOOL#20, Annaswamy Mudaliar Road, Ulsoor, Bangalore - 42, India.T: +91 80 4069 9100 I E: [email protected]