Carrying Out E-Commerce Research

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First get clear idea of who your target clientele are, what’s on offer from other e-commerce

sites, and how the market is anticipated to grow.

To succeed in any business, you need to plan, research and understand the market.

Accessing ecommerce market research reports of reputed and reliable market research firms often comes at a cost.

Here are some good ways to get started.

With Google Keyword Tool, you can conduct fast and easy keyword research to know the key-words related closely to your products

You can use this keywords in your product descriptions,

names, web pages and blogs.

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Probe different social media channels to know how your brand and offerings are perceived by customers.

By creating better social media campaigns, make it easier to get noticed, attract quality traffic your way, build a loyal customer base & boost conversions

Take a close look at your competitors to find how those sites are doing and the mistakes they have

made, it will helps in finalising your strategies.

Knowing what’s happening out there to what’s new and what’s coming next, will let you

interpret what’s likely to work and what’s not.

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The data gathered from such focus groups can offer you useful feedback and insight about your

business.

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Most e-commerce market research firms

publish press releases to get the word out.

If you don’t have the budget to buy the complete reports, reading the PRs carefully will help you.

Tools That

You’ll Need

Market research isn’t an easy task and can look particularly difficult if you’re on a tight budget that

doesn’t allow you to either buy costly reports or pay research firms to perform the job for you.

Use your learnings from this post, conduct thorough market research, identify the weaknesses of your

competitors, find opportunities which may help you.

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