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Can You Hear Me Now?
How the Social Media Revolution is Transforming
Communication—and Your Business
Anthony JulianoAdvertising Federation of Fort Wayne
August 13, 2009
Hello!
[Disclaimer]
A few definitions
What is Social Networking? Social Media? Web 2.0?
Web 2.0
Social Media
SocialNtwrkg
MySpace
Blogs
Microblogs
Photo/vid
sharing
Interactive
Dialogue
User-generated
What is Social Networking?
• “Social networking is people having conversations online”
• Social networking is your surrogate when you can’t be with your friends/family/customers/ prospects
• Social networking is a glass against the wall• Social networking gives you permission to speak• Social networking is your online resume
THIS IS A TEST
Number of minutes per day spent on
?
A. 1 millionB. 1 billionC. 5 billionD. I’m sorry, could you repeat the question? I was just
updating my status.
Number of minutes per day spent on
?
C. 5 billion
That’s > 3 million days, EVERY DAY
If werea country, it would be larger than…
A. RussiaB. JapanC. MexicoD. All of the above, because in tests like these “all of the
above” is always the right answer
If werea country, it would be larger than…
D. All of the above, because in tests like these “all of the above” is always the right answer
Largest countries in the world
1. People's Republic of China - 1.3 billion2. India - 1.3 billion3. United States - 307 million8. Facebook - >150 million reg. members10. Russia - 143 million11. Japan - 128 million12. Mexico - 108 million
More than 100 million videos are viewed on
every…
A. MonthB. WeekC. DayD. Time Matt Georgi tries to remember which band sang
“Tainted Love”
More than 100 million videos are viewed on
every…
C. DayD. …which band sang “Tainted Love”?** Soft Cell
That’s 1,157 every second
growth ratefrom Jun 08 - Jun 09
A. 1.928%B. 19.28%C. 192.8%D. 1928%
growth ratefrom Jun 08 - Jun 09
D. 1928%
That’s a heapin’ helpin’ of useless info
Social media is for real
and it’s changing communication—and your business
CAN YOU HEAR ME NOW?
5 Ways Social Media is Changing Communication
5 Ways Social Media is Changing Your Business
5 Fearless Social Media Predictions
Five Ways Social Media is Changing
Communication
How is Social Media Changing Communication?
1. It’s changing the way we READ
“It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of ‘reading’ are emerging as users ‘power browse’ horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.”
--The “Information Behaviour of the Researcher of the Future” study
2. It’s changing the way we WRITE
“I’ve been an editor for 20-plus years. But Twitter… has become my mid-career editing coach.…If I were teaching journalism…I’d have students edit 500-word stories as Tweets. Not for the result, but the process. I’ve edited miles of copy in my day. Nonetheless, I find that every time I sit down to write a meaningful Tweet I hone my craft a bit more.”
--Craig Stoltz, ex-Washington Post, “How Twitter Finally Taught Me to be an Editor”
3. It’s changing the way access INFORMATION
“If the news is that important, it will find me.”
4. It’s making communication more EFFICIENT
5. It’s changing MARKETING communications
Five Ways Social Media is Changing
Your Business
How is Social Media Changing Your Business?
1. Customers can easily communicate with each other…
How is Social Media Changing Your Business?
2.…and you can listen in
How is Social Media Changing Your Business?
3. Word of mouth travels much faster than ever before
How is Social Media Changing Your Business?
4. There are an infinite number of messages competing for your audience’s attention
What’s the most interesting topic in
the world?
How is Social Media Changing Your Business?
5. “Interruption” advertising is becoming less effective
Five Fearless Social Media Predictions
Five Fearless Social Media Predictions
1. Most of the social media apps we use today will be gone
(or much less popular) tomorrow
BUT
Five Fearless Social Media Predictions
2. Social media will have an even greater influence over communication and
marketing in the future
Five Fearless Social Media Predictions
3. Mobile will drive the future of social
media
Five Fearless Social Media Predictions
4. Niche and exclusive, limited membership sites
will grow faster than macro sites
Five Fearless Social Media Predictions
5. If you’re not already involved in social media, you will be
Connect with AdFed
Introduction to Social Media & Social Media for Business
Questions?
