Call to Order

Call to Order

Mark JeffreyPresident

INTRODUCTIONS

BHA Board of Directors

BHA Member Participants

AMR Management Staff

BHA – Successes & Plans

• 2004 Timeline and Milestones



• Association Bylaws




• Association Strategic Plan

BHA STRATEGIC PLAN

Mission: Through cooperative partnerships, to be an

advocate for the hospitality industry and promotion of travel and tourism in the Bluegrass.

Guiding Beliefs: Tourism is a vital component of economic development Tourism contributes to the overall quality of life in the region Together we are stronger Communication and education are key to our mutual success Employment in the tourism industry is a noble profession

BHA STRATEGIC PLANGoal 1BHA is the premier network and resource for tourism organizations in the Bluegrass region.

1.1 Establish appropriate categories of membership. (completed September 2004)

1.2 Identify and sustain member benefits and value. (identification completed September 2004)

1.3 Develop a membership solicitation/marketing plan. (Fourth quarter 2004, with implementation in 2005)

1.4 Generate an annual membership growth rate of 40% through 2006. (~20 - 25 organizations) (2 year plan: 2005-2006)

1.5 Advance the concept that employment in the tourism industry is a noble profession.

Goal 2BHA is a visible and viable influence in the advocacy of regional tourism issues.

2.1 Develop a policy formulation process for issues advocacy. (year 1)

2.2 Develop relationships and partnerships with strategic organizations and policy advocates.

2.3 Serve as a watch dog on critical issues. (ongoing)

2.4 Leverage the experience of members to anticipate and respond to changes in

the environment.

BHA STRATEGIC PLAN

Goal 3BHA is an established and viable organization.

3.1 Bring association bylaws up to date. (completed October 2004)

3.2 Develop an association identifier/tag line. (completed September 2004)

3.3 Establish an annual budget process. (completed October 2004)

3.4 Develop an annual business plan and timeline.

3.5 Develop and communicate an annual calendar of events. (completed September 2004)

3.6 Establish a committee/task force structure.

3.7 Ensure ongoing strategic planning.

3.8 Refine roles and responsibilities of leadership groups (board, management firm, committees/task forces).

BHA STRATEGIC PLAN





• www.bluegrasshospitality.org

http://www.bluegrasshospitality.org/






• 2005 Calendar of Events


2005 Calendar of EventsJANUARY (S, E)Holiday Party (breakfast, government issues topic; non-members invited to attend)

FEBRUARY (E)BHA Member Survey Distributed, Analyzed (Needs Assessment, Educational Interests, Involvement Interests, etc.)

MARCH (S, E)High-Level Topic re: Travel Industry Trends

APRIL (S, M)Keeneland Day, with short Member Meeting

MAY (M)Tourism Forum

JUNE (TBD)Educational Forum - Topic TBD based on Member Survey Response

JULY (TBD)Educational Forum - Topic TBD based on Member Survey Response

AUGUST (S)Golf Event/Fundraiser

SEPTEMBER (S, M)Member Meeting, Trade Show

OCTOBER (M)CVB Marketing Update

NOVEMBER (M)Member Meeting

DECEMBER No Meeting; Holiday Party in January

as of October 2004(S - Social; E - Educational; M - Member

Meeting)






• 2005 Calendar of Events

• 2005 Annual Budget


BHA Member Involvement

• Meetings and Event Participation

• Committee/Task Force Involvement

• Listserv Participation

• Issues Advocacy

• Member Solicitation

• Key Need: Clean Database Information!

Questions

and

Answers

New Business

• Home for the Holidays Program

• Other

Adjourn

THANK YOU!