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CADBURY
INTRO./HISTORY
Cadbury Schweppes started in 1824
Cadbury merges in 1969
Annual capital
RAW MATERIALSRAW MATERIALS
POD/COCOAPOD/COCOA
Raw materialsRaw materials
International Human Rights and Ethical International Human Rights and Ethical trading Policy (HRET)trading Policy (HRET)
From Bean to Bar…From Bean to Bar…
Climatic FactorsClimatic Factors
Land PreparationLand Preparation
Then to…Then to…
HarvestingHarvesting
FermentationFermentation
DryingDrying
Transportation & Quality Transportation & Quality Control ManagementControl Management
PROCESSINGPROCESSING
PROCESSINGPROCESSINGTwo types of chocolate involvedTwo types of chocolate involved
Cadburys’ Cadburys’ Bourneville plain Bourneville plain Chocolate.Chocolate.
Cadburys’ Dairy Cadburys’ Dairy milk Chocolate.milk Chocolate.
Production involves..Production involves..
Chirk cocoa Chirk cocoa factory,factory,
Highest quality Highest quality beans are beans are processed.processed.
Cocoa mass is Cocoa mass is sent to two sent to two factories.factories.
The cocoa mass is The cocoa mass is sent to 2 sent to 2 factories,factories,
Bourneville Bourneville factory.factory.
Milk processing Milk processing factory.factory.
Milk Factories,Milk Factories,
Milk and sugar process.Milk and sugar process.
Cocoa mass added.Cocoa mass added.
EvaporationEvaporation
Cooking ingredients Cooking ingredients together.together.
RICH CREAMY TASTE RICH CREAMY TASTE OF CADBURYS’ OF CADBURYS’ CHOCOLATE IS CHOCOLATE IS PRODUCED.PRODUCED.
Chocolate crumbs arrive at the Chocolate crumbs arrive at the Bourneville chocolate Bourneville chocolate factory.factory.
Crumbs get pulverized.Crumbs get pulverized. Additional cocoa butter and special Additional cocoa butter and special
flavorings mixed together.flavorings mixed together.
Vegetable fat,Vegetable fat,5% vegetable fat added5% vegetable fat addedSelected vegetable oilsSelected vegetable oils
African sheaAfrican sheaMalaysian palm oils.Malaysian palm oils.
PACKAGINGPACKAGING
PACKAGINGPACKAGING
Pack DesignPack Design Brand NameBrand Name Packaging MaterialPackaging Material PaperPaper Aluminium FoilAluminium Foil Tinned SteelTinned Steel
CADBURY’S SUPPLY CADBURY’S SUPPLY CHAINCHAIN
INFORMATION FLOW
FINANCIAL FLOW
MATERIAL FLOW
Supply chain involves..Supply chain involves..
PlanningPlanning
Multi-sourcingMulti-sourcing
E-commerceE-commerce
Sharing Sharing informationinformation
““MAKING THINGS HAS NEVER BEEN MAKING THINGS HAS NEVER BEEN CHEAP, BUT THE COST OF CHEAP, BUT THE COST OF MOVING THINGS HAS NEVER MOVING THINGS HAS NEVER BEEN AS HIGH AND WILL GET BEEN AS HIGH AND WILL GET HIGHER”HIGHER”
Professor Martin Christopher, Cranfield Professor Martin Christopher, Cranfield universityuniversity
CONSUMERSCONSUMERS
MARKET RESEARCHMARKET RESEARCHThe importance of market researchThe importance of market research
There are three types of There are three types of market researchmarket research
Qualitative ResearchQualitative Research
Quantitative ResearchQuantitative Research
On Going ResearchOn Going Research
FEEDBACK & CRITICISMFEEDBACK & CRITICISM
CUSTOMER FEEDBACKCUSTOMER FEEDBACKCadbury interacts with customers by;Cadbury interacts with customers by;
Listening to Listening to consumersconsumers
ResponsibilityResponsibility
Responding to Responding to consumer needsconsumer needs
CRITICISMCRITICISM
Contains fatContains fat
ObesityObesity
Dental problemsDental problems
Addiction to Addiction to chocolatechocolate
CADBURY’S BUSINESS CADBURY’S BUSINESS ETHICSETHICS
They provide clean water by building They provide clean water by building wellswells
Provide education facilities for the Provide education facilities for the farmersfarmers
Provides good working conditionsProvides good working conditions They treat the environment with They treat the environment with
respectrespect Improves energy efficiencyImproves energy efficiency Fair tradeFair trade
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Sweden Ireland UK
Consumptionkg/head
Thank you
Cadbury’s TeamGroup D
QUESTIONS