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BUSINESS PROPOSAL
CONTENT SUMMARY• Mission, Vision and
Objectives THE BUSINESS• Description Of Business• Products/Services• Market Analysis• Marketing Plan• Location• Competition• Management And
Operations• Personnel• Application And Effect
Of Loan Or Investment
FINANCIAL DATA• Projected Financial
Statement
THE BUSINESSThe plan outlines our proposal to do a cattle farming at Agropark. AG-C Sdn. Bhd. formed with the purpose to start, learn and have some experience about organized a small business. In addition, the establishment of this business is to apply the lessons we have learned in business activities. Establishment of AG-C Sdn. Bhd. also to expose or give an service for all community especially around Jeli in cattle farming using feed lot. This business establishment is in line with government's call for students to participate actively in the field of entrepreneurship that is to serve the agropark to community. Besides that, this proposal has done to get loan to expand our business. For do this project, we use Good Animal Husbandry Practices (GAHP) for get quality and healthy cattle.
THE BUSINESSMission : To manage the farm as an efficient and profitable family-operated cattle farming business, maintain assets in good working condition, reduce debt and build equity.Expand the target market and increase the livestock.Vision : To produce good quality of beef and can be marketed to whole Malaysia.Objectives :Get closer ties between citizens University Malaysia Kelantan with community.To help community around Jeli get job.
BUSINESS DESCRIPTION
COMPANY BACKGROUND Name of Company/ Firm : AG-C SDN. BHD.Types of Organization : Partnership Address : Universiti Malaysia Kelantan Kampus Jeli, Beg Berkunci No. 100, 17600 Jeli ,Kelantan.C.E.O : Siti Subailah Binti Hj. SuodEmail Address :[email protected] : Cattle Farming Using Feedlot
DESCRIPTION BUSINESS
EN.MOHD AMIZIADVISOR
NORSYAKIRA BINTI MAT
SECRETARYAZIFAH BT SUHAIMI
FINANCIAL EXCUTIVERAZIN BT MOHD RAMLIMARKETING EXCUTIVE
SITI A’EISYAH BINTI SUHIMI
MANAGEMENT EXCUTIVE
SITI SUBAILAH BT HJ SUODC.E.O
PRODUCTSProducts/Services
Our product that we suggest consists of many species of cattle that from good varieties. For manage our cattle systematically, we will apply Good Animal Husbandry Practices(GAHP) feedlot where practice of applying the concept of quality assurance program ( QAP ) in feedlot farming good practice will help farmers and feedlot operators to maintain and produce quality livestock feedlots early in the establishment of a feedlot farm , selection and purchase of animals ( feeder ) , rearing up on marketing and the sale of livestock feedlots .
MARKET ANALYSIS
MARKET ANALYSIS
TARGET MARKET
SIZE MARKET
MARKET SYER
MARKET TREND
MARKETING STRATEGIC
Feedlot cattle marketing is one of the important activities that determine whether a cattle feedlot project viable or otherwise. Feedlot cattle sales price is the third important factor that will determine whether it is profitable or not. Wise feedlot operators usually have to determine and plan their marketing strategies result before starting industrial feedlots . This means that enterprises feedlot is a market-based activities using the locally available resources as efficiently as possible.
MARKETING STRATEGIC
LOCATION
PRICE PRMOTION
PRODUCT
a) Product or services description
There is some potential to breed cattle bred for meat production. The breeds are Brahman cross cattle, Droughtmaster , Kedah, Kelantan Cross (KK ) , ' Yellow Cattle ' and Bali . The principal activity of selecting breeds of cattle for breeding is an important activity for farming because only quality breeds will produce quality cattle.
The basic thing during selection bull e:g Pure Brahman breed are :i . Average age of 36 months ;ii . Weight not less than an average of 350 kilograms;iii . Healthy and be free of any infectious diseases ;iv . Have reproductive organs and works well for breeding .
The basic thing in selecting cows for example for Brahman hybrid is ;i . 18 months on and not exceeding 36 months ;ii . Weight not less than 250 kg ;iii . Healthy and be free of any infectious disease ;iv . Have a good reproductive organs and can work well for breeding ;v . Having breast ( udder milk ) is good with four teats that perfect position and can work well.
Criteria for Health are :i . Good health and be free of any disease communicable diseases such as FMD , Rinderpest , Camphylobacteriosis , trichomoniasis , Leptospirosis , Babesiosis and anaplasmosis , Bovine Enzootic Bovine Leukosis Spongiform Encephalopathy ( BSE ) , Haemorrhagic Septicaemia and brucellosis ;
ii . Health certificate from the appropriate authority confirming the cattle health must be accompanied by a list of numbers cattle identification as is supplied ;
iii . Have a good reproductive organs and can work well for breeding ;
iv . Each received cows must be in good physical condition , not crippled, lame , blind , or the like that can be affect the reproductive potential of the cow .
Baka Lembu Jantan KacukanBrahman Tulen
Baka Lembu BetinaKacukan Brahman
Baka Pejantan Kacukan“Yellow Cattle”
Baka Kedah Kelantan
Baka IndukBetina Yellow Cattle
Baka PejantanKedah Kelantan
TIMELINE
PHASE 1( FUND)
PHASE 2(TIME
GROWTH)
PHASE 3( SELLING)
TYPE OF MARKET
There are four main methods of marketing for feedlot cattle :i. Live cattle sales to middlemen ( Butcher )ii .Sales of live cattle to the sacrificial iii . Sales of live cattle to sacrificeiv . Retail sales in cash ( fresh meat )
Kumpulan@
Peringkat
Bulan
Ternakan
Masuk
Berat Masuk
(kg)
Peningkatan
Berat Badan
harian
(Kg/hari)
Target Berat
Jualan (kg)
Target Jualan
(bulan)
Pertama
Kedua
Ogos
Oktober
230-260 kg
180-230 kg
1. kg/hari
1.0kg/hari
350-380 kg
300-350 kg
Hari Raya Aidil Fitri
Hari Raya Korban
(Februari)
Ketiga
Sepanjang
masa
230-260 kg 1.0kg/hari 350-380 kg Jualan hidup/daging
segar (Jan-Dis)
Table 1 shows examples of marketing strategies for operating feedlot fattening stage 3 to 4 month period ( 120 days ) at a rate of daily weight gain 1kg/days :
LOCATIONThe business address is at Universiti Malaysia Kelantan Kampus Jeli, Beg Berkunci No. 100, 17600 Jeli, Kelantan. Ideally located farm or feedlot project located at least 0.5 km radius of residential or houses and industry and not too close to the river or irrigation system. This is to avoid flooding when heavy rain. Surrounding area should be fenced farm feedlot (perimeter fence) and filled with trees plants or fruits.Avoid low areas and easy sink when flooding occurs. Make sure that the access roads to the farm can be passed throughout the season and can hold heavy vehicles (truck) up weighing 16 tons.Feedlot cattle project site should be a strategic area in terms of topography, environment and infrastructure.
LOCATION
HILLS
TARGET PLACE
RIVERS
NETTING HOME
COMPETITION
Our big competitor is the supplier of beef from Thailand, as Jeli is nearby Rantau Panjang.-Our operation would be worse if we cannot overcome the infectious disease. Otherwise, our operation would be better if we success to overcome this crisis that affecting the cattle.
MANAGEMENT AND OPERATIONS
Efficient and systematic management is important is to ensure the health of livestock, increased body weight daily maximum , minimum operating cost control and profit optimization. Management Livestock feedlot cattle breeds in particular should be bathed at least once a day to reduce the thermal load (heat stress) . This action, which helps to increase appetite diet ( feed intake ) that determine the daily weight increase high. Observation and random inspections to be done from time to time to ensure the comfort , health , nutrition and weight gain of livestock performance
MANAGEMENT AND OPERATIONS
• Management Pens• Nutrition Management• Management of Vehicle• Records Management
PERSONNEL
Most feedlot operators or owners do not do livestock management directly, instead employ the necessary labor . Therefore, personnel management is importantManagement personnel include the following activities :
i . Determine the number of employees subject to a number of cattle required , the size and type of feedlot operations undertaken . Rate efficient and optimal employee compared to the number and types of cattle feedlot operations are as follows :
a.Feedlot operations manual = 1 employee to 200 headb.Feedlot operations mechanically = 1 employee to 400 tail
PERSONNEL
ii .Attached schedule or daily work schedule should be provided to the employee for the referral facility maintenance and management of daily operations more easily and efficiently .
Application And Effect Of Loan Or Investment
The total investment needed to start the business is around RM50,000 to grow 10 calf for the first step. The investment will be used to buy the calf, build its pen, calf feed stock, veterinary medicine and so on.
THE FINANCIAL
Period from 2014 to 2015 and projected 3 years
2014 2015 Year 1 Year 2 Year 3
Income
Cow Calf 78,000 77,000 78,000 79,000 80,000
Crops 6,000 6,000 6,000 8,000 9,600
NTS/FII 2,700 2,700 2,700 2,700 2,700
a) Total Cash Income 86,700 85,700 86,700 87,700 91,000
Direct Expenses
Crop Expenses 6,600 6,600 6,600 6,600 6,600
Livestock Expenses 8,030 8,030 8,030 8,030 8,030
Equip. Fuel &
Repairs
10,200 10,200 10,200 10,200 10,200
Marketing &
Trucking
2,250 2,250 2,250 2,250 2,250
NTS/FII 1,875 1,875 1, 875 1,875 1,875
b) Total Direct Expenses 28,954 28,954 28,954 28,954 28,954
Indirect Expenses
Labour 4,000 4,000 4,000 4,000 4,000
Legal & Accounting 850 850 850 850 850
Insurance & Licences 2,400 2,400 2,400 2,400 2,400
Utilities, Misc. 2,850 2,850 2,850 2,850 2,850
Operating Interest 2,000 1,800 1,700 1,400 900
Term Loan Interest 10,000 9,000 8,000 7,000 7,000
c) Total Indirect Expenses 22, 100 21,000 20,900 20,600 20,200
d) TOTAL EXPENSES 51,054 49,954 49854 49554 49154
e) NET RETURN CASH EXPENSES (a-d) 35,646 35,746 36,846 38,146 41,846
Depreciation -12,100 -10,990 -9,970 -8,670 -7,040
Inventory Change 2,400 400 1,200
f) Total Adjustments -12,100 -8,590 -9,970 -8,670 -7,040
g) NET FARM INCOME(e+f) 23,546 27,156 26,876 29,476 34,806
SUPPORTING DOCUMENTS
i. Record purchase cattle feeder ii. Daily feeding recordsiii. Record daily weight increase iv. Health records and death v. Records marketing / sales of cattle feedlot vi. Personnel recordsvii. Financial records
Want to set up a training academy in animal livestock for sharing
knowledge and experience with those interested in entrepreneurship courses
where cattle and include techniques cattle sheep and goats, poultry feed
manufacturing, manufacture of organic fertilizer, halal slaughter, livestock
logistics procedures, the use of probiotics EM (Effective Micro-organisms),
strategic marketing techniques and preparation loan papers.
RECOMMANDATION
Cattle and sheep industry less interested in the country and we feel compelled to attract the young people especially in village to involved farming sector. This
is because livestock industry not enough to meet local demand, but need to dependent on imports around 75 percent. Malaysia is rich with grasses but still far omissions in the livestock industry because no interest among the younger generation. Still many areas not fully exploited, neglected and wasted, while it may reduce unemployment problem. Furthermore, the country needs more than 500,000 goats year and 95 percent is imported from Australia, Thailand and Indonesia, thus cause the flow of money out of the country. This time for
starting,, we only have stock 10 head of cattle for sale. However, we do not sell fresh meat, but sell live cattle.
CONCLUSION