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@chanademj ProductTank 19th May 2016
Business model innovation for the digital age.
Purplebricks Example
I commented on a ‘friends’ Facebook post where he slammed online estate agents,
which ended in me being deleted… he’s a traditional estate agent.
Who wants to be bitter?
Here’s an American stock market index based on the market capitalisations of 500 large companies.
S&P 500
60 % Top 12 S&P 500 companies in 2000 are not there in 2015; other 40% have dropped rankings.
61 years Average lifetime of a company in the 1950s.
18 years Average lifetime of a company in 2012.
Adapt and lead, or sustain and survive
(for so long!)…
Star Cars Example
This is not the answer to competing with Uber on a
local level.
OnTheMarket Example
Estate Agents came together to try and ‘disrupt’ Zoopla. This launched in 2015 and
it’s been a massive failure. All of the eye balls are on Rightmove and Zoopla.
Gillette Club Example
This is not a useful experience; they’ve not thought about the job that the
customer is trying to get done. Take a look at Cornerstone and Dollar Shave
Club.
Ideation
Business Model Canvas
Three Horizons of Innovation
Understanding the Job
Traditional Process
The problem = business plans
Time Effort Usefulness Content
Understanding the JobClayton Christensen https://www.youtube.com/watch?v=f84LymEs67Y
And finally
here’s 3 things you can do next…
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Thank you@chanademj ProductTank Birmingham 19th May 2016
