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Business model generation
Made byYulia Brazauskayte Elizaveta YudinaKsenia Shlyaga
+ Flat and lightweight
not expensive+eco friendly+safe for children from 4 y.o.+
Customizable+interactive+
tetri-tower
100mm
100mm
50mm
50mm
50mm
100mm
50mm
50mm
7 mm
150mm
350mm
400m
m
407m
m
x6
tetri tower
light weight package
Value PropositionsWhat value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satidfying?characteristicsNewnessPerformance customization “Getting the Job Done” DesignBrand/statusPricecost reductionrisk reduction accessibility convenience/Usability
trendythe consumer became not only well-versed in the proposed goods but he became also very moody. He has definitely lacking in conventional
products, which were previously. therefore, in the foreground - interac-tivity. Products help not only being satisfied with the needs and solve the
problems and but also include interaction with the user.
trend
(interaction)
Customer segmentsFor whom are we creating value?Who are our most important customers?
Mass MarketNiche Market seGMeNteD DiversifieD MUlti-siDeD PlatforM
design geeks
i DesiGN
tourists
Young trendy families
Designers made stuff
lovers
Version with Russian architecture
Customer relationshipsWhat type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established?How are they integrated with the rest of our business model? How costly are they?exaMPles:PersoNal assistaNceDeDicateD PersoNal assistaNce self-serviceaUtoMateD services coMMUNitiesco-creatioN
self-service interative
co-creation
ChannelsThrough which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
chaNNel Phases:1. awareNesshow Do we raise awareNess aBoUt oUr comPany’s Products and services?2. evalUatioNhow Do we helP cUstoMers evalUate oUr organization’s value ProPosition?3. PUrchasehow Do we allow cUstoMers to PUrchase sPecific Products and services?4. Deliveryhow Do we Deliver a valUe ProPositioN to customers?5. after saleshow Do we ProviDe Post-PUrchase cUstoMer suPPort?
internet shops
design markets
design shops
our internet
shop
YUBZ Mood Travel Light 1810 R3050 RUB
«APPLE» Light
republica - a long-term project which aims to create a network for the russian market of new books and music stores, guaranteeing end-user quality and comfort. republica - a social project that combines modern people seeking edification and takes a proactive stance, not indifferent to what is happening around them. republica is for those who prefer to be first among equal.
we are constantly in search of new ideas and products. if your product meets our requirements - originality, uniqueness, impeccable quality, waiting for information at [email protected] of all we are interested in the following product categories - lifestyle, stationery and office supplies, gadgets.
14 shops in Moscow
kawaii factoryhttp://www.kawaiifactory.ru/creative association kawai factory designs, manufactures and sells handbags, accessories, gifts.
Average price 1000 RUBthe product range: gifts,original presents, watch, all for apple, purses, covers, office, bags, laptop, magnets,cups, accessories, umbrellas, in traveling, for auto, home, perfumery, postcards, cream, applications, games, clothing,in the holiday.
kawai factory is actively cooperating with other domestic and foreign design studios and production associations, which issue popular with our products
that we offer our customers.
DesignBoomhttp://www.design-boom.ruDesignBoom - this is a new format for the russian market design-shop. the main idea of the project - to provide design high quality product at an affordable price. if earlier designer items can only be seen in the pictures in the magazines and book on foreign websites, now you can see these things in person, touch and then buy, if anything like it.Average price 5000
the product range: original works, game, umbrellas, bags, kitchen, serving,bar,decoration, lighting, furniture, household equipment, audio, outdoor, office, for animals.
3 shops in Moscow
Buro nahodok http://www.buro-nahodok.ru/ here there is no usual categories, such as “unique gifts for men” or “unique gifts for my birthday,” but the fact and interesting look. we do not have anything familiar. Buro nahodok will only include the most unusual and original gifts: often touching, sometimes challenging, sometimes crazy, but always emotional.
Average price 1500 the product range: original works, games, gifts decoration, lighting, furniture, household equipment, audio, outdoor, office.
6 shops in Moscow
offers of cooperation, as well as ideas and inventions send here:
http://designgoods.ru/
Portable lamp «Jerry»
5 990 Rub
«Organic» Oil Lamp
4 220 Rub
the purpose of the presentation of our store is on the domestic market of high quality designer goods world-class quality at democratic prices. Products with design awards.
«Leti 2» table lamp
14 220 RubContra Forma
UHU Light2 200 Rub
Calligaris Carina
5 850 Rub
our philosophy - a commitment to the stylish, modern, non-trivial design, which in its entirety emphasizes the dignity of each individual item. every item from our store will be able to become a worthy exclusive decoration of your interior.
http://storystore.ru/
1 100 RubSvetosfera
lamp for reading "Little House"
3 978 Rub
http://enjoy-me.ru/enjoyMe - shop of unusual, creative and fun gifts, with a huge selection of amazing and at the same time functional objects. fun souvenirs and designer fashion, as well as unusual creative gifts. New ideas, reasonable prices and the highest quality - these are the features that characterize all the products that our site is original gifts.
Fairs and open markets
Christmas Fairs in moscow
BHsad Fairs
Key activitiesWhat Key Activities do our Value Propositions require? Our Distribution Channels?Customer Relationships?Revenue streams?cateGoriesProDUctioNProBleM solviNG PlatforM/Network
Product line development
marketingobjects for sale
preparation
Cost structureWhat are the most important costs inherent in our business model? Which Key Resources are most expensive?Which Key Activities are most expensive?iS YoUR BUSinESS MoRE:cost DriveN (leaNest cost strUctUre, low Price valUe ProPositioN, MaxiMUM aUtoMatioN, exteNsive oUtsoUrciNG)valUe DriveN ( focUseD oN valUe creatioN, PreMiUM valUe ProPositioN)
SAMplE chARActERiSticS:fixeD costs (salaries, reNts, Utilities) variaBle costsecoNoMies of scaleecoNoMies of scoPe
marketing
Production
Brand development
PVa glue
+ + + +=Cardboard leds tracing paper
Glue 40gr 6.08 rUB per 1in package 72
http://www.lotos.su/index.html
Beermat Board34.19 rub/ sheet
70x100 mm500 mg1,15 mm
100 sheets in a pack
http://www.bereg.net
flexible silicon led strip50 rub / Meter
shenzhen Good electronics co., ltd.
tracing paper 420x20m 35gr / m
Price: 64,88 rUB
http://papkiskrepki.ru/
on/off buttonbattery holder
cabels102.57 rub 60 rub 1 rub 6.08 rub
laser Cuttingaprox. 100 rub/lamp
laser cutting3 mm cardboad - 11 rUB/m
http://laser-company.ru
+
~300 rubprime cost per lamp
Prime Cost
Cost estimationFixed cost
office rent ~ 30000-40000 rub/month
transportation ~ 500 rub/day
materials ~ 200 rub/lamp
2 workers ~ 50000rub/month
laser cutting machine ~ 200 000 rub
4 month of advertising on social networks ~ 20 000rubWeb site promotion ~ 15 000rub
advertising leaflets
initial outlay
internet shop creaing ~ 30 000rub
Brand building ~ 40 000 rub
web site support 3000rub/year
400 000rubBrand Building40 000 rub
initial batch 300 pieces
90 000 rub
3 month office rent & salaries
240 000 rub
internet shop30 000 rub
How muCH money do we need?
Key resourcesWhat Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships? Revenue Streams?tyPes of resoUrcesPhysicaliNtellectUal (BraND PateNts, coPyriGhts, Data) hUMaNfiNaNcial
laser cutting
Budget for start up
Brand
Key PartnersWho are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?MotivAtionS foR pARtnERShipS:oPtiMizatioN aND ecoNoMyreDUctioN of risk aND UNcertaiNtyacqUisitioN of ParticUlar resoUrces aND activities
design shops
suppliers
http://www.bereg.nethttp://papkiskrepki.ru/
shenzhen Good electronics co., ltdhttp://www.lotos.su/index.html
http://laser-company.ru
distributors
revenue streamsFor what value are our customers really willing to pay? For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?tYpES:asset saleUsaGe feesUBscriPtioN feesleNDiNG/reNtiNG/leasiNG liceNsiNGBrokeraGe fees aDvertisiNG
fixEd pRicing:list PriceProDUct featUre DePeNDeNt cUstoMer seGMeNt DePeNDeNt volUMe DePeNDeNt
dYnAMic pRicing:NeGotiatioN( BarGaiNiNG) yielD MaNaGeMeNt real-tiMe-Market
Proceeds from sale
floating prices
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
Revenue Streams
Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?
For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
Channels
Customer Relationships Customer Segments
channel phases:1. Awareness How do we raise awareness about our company’s products and services?
2. Evaluation How do we help customers evaluate our organization’s Value Proposition?
3. Purchase How do we allow customers to purchase specific products and services?
4. Delivery How do we deliver a Value Proposition to customers?
5. After sales How do we provide post-purchase customer support?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
examplesPersonal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?
Value PropositionsKey ActivitiesKey Partners
Key Resources
Cost Structure
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?
Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
characteristicsNewnessPerformanceCustomization“Getting the Job Done”DesignBrand/StatusPriceCost ReductionRisk ReductionAccessibilityConvenience/Usability
categoriesProductionProblem SolvingPlatform/Network
types of resourcesPhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
motivations for partnerships:Optimization and economy Reduction of risk and uncertaintyAcquisition of particular resources and activities
is your business more:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven ( focused on value creation, premium value proposition)
sample characteristics:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
www.businessmodelgeneration.com
The Business Model CanvasOn:
Iteration:
Designed by:Designed for:Day Month Year
No.
types:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
fixed pricingList PriceProduct feature dependentCustomer segment dependentVolume dependent
dynamic pricingNegotiation( bargaining)Yield ManagementReal-time-Market
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Professional Development & Employability module.Product design, Level 5.
yulia Brazauskayte yelizaveta yudinaksenia shlyaga
Design geeks
TourisTs
i DesiGN
self service
interactiveco-creation
internet shops
Design markets Design
shops
self service (after sales)
Trend
(interaction)
Marketing
Product line
development
objects
for sale
preparation
ProceeDs
froM sale
floating prices
Design
shoPs
Distributors
suppliershttp://www.bereg.nethttp://papkiskrepki.ru/shenzhen Good electronics co., ltdhttp://www.lotos.su/index.htmlhttp://laser-company.ru
Marketing
Brand
development
Production
logistics
Production
Budget
for
start up
Brand
