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NMDL summer 2012, Digital marketing Plan
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“Affluents that shop online are luxury brands’ best customers and best prospects.” -Luxury Society 2011
Burberry: A Digital Leader
Burberry As A Lifestyle Brand
Burberry is present on all of the current social media platforms, They are well established on
Facebook, Twitter, and Youtube. They have also expanded into Pinterest, Instagram, and
Foursquare
Design is Often The Centerpiece Of Luxury
It’s about more than
just the clothes….
The Burberry Brand has millions of followers…
Content is what will compel and drive your viewers
Centralize communications with a Blog Home site
Adding a blog to the current digital strategy presents a centralized
platform on which to tie them all together, a blog can serve as the
heart of the digital strategy.
Burberry Summer collectionExclusive Preview of the Latest StylesShipped Direct To Youhttp://us.burberry.com/store/womenswear/new-arrivals/
Brit By BurberryThe Stylish Euro Fit LineShipped Direct To Youhttp://us.burberry.com/store/womenswear/brit/
SEM Brand your Brand
Burberry's position as a digital leader in the industry with such a strong following creates a base of consumers who
can now be tapped for secondary (post-like/follow)
interactions.
Sometimes, A little bit of a splurge goes a long way.