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79% of LinkedIn members are interested in updates on job opportunities from companies they follow, yet many companies don't have a strategy in place to build a foundation of Followers and engage with this group. Take a look at this presentation to give you the first steps to take to build this foundation.
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Building your followers and your brand
#Staffing #HireOnLinkedIn © 2014 LinkedIn Corporation. All Rights Reserved.
Andrew Linton Media Solutions Consultant
7+ years in recruitment marketing
Focus on marketing strategy and branding
Helping recruiters get the most out of LinkedIn
What we will cover today Agenda
1. Why your brand and followers are important
2. Brand building on LinkedIn
3. Building followers on LinkedIn
4. Keeping your followers engaged
5. 5 things to do today
Building your brand on LinkedIn
Brand is purely an organization, product or service with personality.
Wally Olins
% of the decision to buy is made before
any contact with your business
And think carefully If you were a car, what car would you be?
It’s why you have specialist consultants
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Core markets and locations
Define specialism by sector or
location
What does each audience want
Base decision on user need
With the right information to the right user at the right time Present your company in the right way
Your biggest brand ambassadors Maximise your employees
Building your followers on LinkedIn
% Followers are 95% more likely to
respond to an InMail
% Members are 61% more likely to share information as a result of
following your company
% 79% of members are interested in job
opportunities from companies they are following
What followers want? Followers on LinkedIn
88%
Would follow a company Follow companies for
jobs
Projects and initiatives
News and insights
68%
61%
79%
It’s a massive thumbs up Generate followers through word of mouth
With targeted advertising Advertise across LinkedIn
Defensive and offensive branding tactics Leverage your employees
Allow users to follow directly Job postings
Such as your email footers and website Use other channels
Keeping your followers engaged
Ask questions You are likely to get 50% more comments
Link to articles Get 45% more engagement with your posts
Top tip and best of lists Increases amplification by 40%
Video is a top performer Video gets 100% more engagement on LinkedIn
Reach your target audience at scale
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Think about sponsoring updates
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
28
16%
50%
*Engaged member = any member who viewed one of your jobs, your company/career page or became a follower within the 60 days prior to receiving an InMail from one of your employees
InMail success rates by brand engagement Telling the right story to your audience
No engagement with your brand
Engaged with your brand*
5 things to do today
To maximise your followers 5 things you can do today
1. Define how you want to portray your business
2. Establish branding foundations
3. Attract users and give them a reason to become followers
4. Keep your audience engaged
5. Measure, analyse and improve
©2014 LinkedIn Corporation. All Rights Reserved. ©2014 LinkedIn Corporation. All Rights Reserved.