How toto engage your audience
How to get your followers fromto
Why engage with your followers?
Engagement is the new black - All this effort into getting likes shifted to engaging with people. Are they Quality followers?Shows you care - you are passionate about your product and you care your clientsPost engagement rate on Facebook is 75% within the 1st 5 hoursTweets with images get 150% more retweets
5 ways to engage with followers
1Listen & observe Google AlertsSocial MentionTalkwalkerBrand24Facebook Page insights and Twitter Analytics
21% of consumers say they unfollow brands that post repetitive or boring content.
19% say they would unfollow a brand on Facebook if the brand posted too often. Source: Social TimesTake note that......your best influencers may be your own employees.
50% of employees share about their company on social media (without any prompting). Source: iMedia Connection
Mix in related posts
2Use the 80/20 rule
Share useful content
What are related posts?In the your industry (i.e. health and wellness)Use How To tips...Share recipesWrite member or staff profilesShare News
Take note that...
For every 4related postsShare 1Promotional post4:1 ratio
If you dont know the answer say Im check on that and get back to you ASAP
Responding to negative comments:Respond quicklyDont delete (or hide) Dont feed the trolls
Source: Salesforce Marketing CloudTake note that...
If youre in a pickle
With an emotional angle
Share visual quotes
or mix images with text
12354Listen & observe Use the 80/20 ruleAnswer questions Share storiesShare visual quotes
Upcoming Snackable webinarsHow to Create Awesome Posts that Will Increase Shares11 a.m. (AST)
How to Apply Social Media Best Practices in a Nutshell11 a.m. (AST)
The Snackable Social Media Strategy 11 a.m. (AST)
Thanks for your time