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Powerpoint from ABA Law School Development Conference session. June 1, 2012 at Jackson Lake Lodge. Sessi
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Building Loyalty
WithSocial Media
Know Your
Goals
Goal Objective
Strategies Tasks
Marketing Success
Tool Matrix What problem does it solve?
Strength? Weakness?
Ways to segment?
Time, resources, people?
Are our people already there?
Blogs or message board
YouTube/Vimeo
Google +
Others
Loyalty is the goldenticket
Conversation-Building
Crowdsourcing
Value-Adding
Survey Says…
PeopleDoing
itRight
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