Building an Effective Web Team

WEBOPERATIONSMANAGEMENT www.welchmanpierpoint.com

BuildinganEffecAveWebTeam

WEBOPERATIONSMANAGEMENT www.welchmanpierpoint.com© 2008-2010 WelchmanPierpoint

What Iʼll talk about: •  The basic Web Operations Management cycle •  Whatʼs going on with Web Execution •  The core functions of a “Web Team” •  Where the Web should “live” in your organization •  Answer your questions


Web Operations Management is a discipline that outlines the concerns which organizations must address in order to maintain an effective, high-quality, low-risk Web presence.


Definition of Web Execution

Web Execution is the definition, coordination and support of all the tactics required to produce a high-quality, mission-critical Web presence.


What’sgoingonwithExecu2on


WebProgramManagement

Web Program management has to do with the administrative and communications functions of the Web Team – getting the money and headcount for projects and evangelizing and communicating the value of the Web internally in order to help align non-Web personnel with the organizational changes that might need to happen because of the reality of the Web.


WebProductManagement

Product Management is the orchestration the full arena of all areas of Web development from editorial to technical. Synthesized Web product management – where both communications and technical resources work in concert, not at odds, is the most effective way to efficiently execute for the Web.


HowTheyWorkTogether

When Web Execution is functioning properly, the old broken Web Team function becomes an optimized and flexible Web production machine which is able to react quickly to new requirements, technologies and business goals.


HowTheyWorkTogether


Debate:WhereshouldWebExecu2onlive?

  MarkeAng/CommunicaAons

  IT  LinesofBusinessorProgram

  Inouterspace  Noneoftheabove

  Alloftheabove


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