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BUILDING A SMARTER BANK
RON SHEVLIN DIRECTOR OF RESEARCH
CORNERSTONE ADVISORS
THERE’S A SUCKER BORN EVERY MINUTE.
P.T. BARNUM
@RSHEVLIN
IS IBM ABOUT TO MAKE BANKS
OBSOLETE? THE MOTLEY FOOL
APRIL 27, 2015
@RSHEVLIN
THE FUTURE OF BANKING IS
MONEY MANAGEMENT, NOT MONEY MOVEMENT
@RSHEVLIN
THE THREE
FORCES OF CHANGE
CONSUMERS
TECHNOLOGY
INDUSTRY STRUCTURE
THE NEW FINANCIAL SERVICES CONSUMER
@RSHEVLIN
@jane Pass the orange juice
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GEN Y IS THE MOST
FINANCIALLY-ENGAGED GENERATION
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FORESIGHT WHAT SHOULD I DO?
INSIGHT HOW AM I DOING?
OVERSIGHT WHAT DO I HAVE AND
WHERE IS IT GOING? @RSHEVLIN
PERSONAL HIERARCHY OF NEEDS
@RSHEVLIN
MASLOW’S HIERARCHY
OF NEEDS
MOVEMENT
SECURITY
INDUSTRY HIERARCHY OF NEEDS
PERFORMANCE
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MOVEMENT
PERFORMANCE
SECURITY
APIS
BANKING HIERARCHY OF NEEDS
1960 1970 1980 1990 2000 2010 2020 2030
RATES
LOCATION
PERFORMANCE
RATES
COMPETING ON PERFORMANCE
IMP
OR
TAN
CE
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FINSCORE: FINANCIAL PERFORMANCE SCORE
CREATES MOMENTS OF OPPORTUNITY
TIES PRODUCTS/SERVICES TO THE “BOTTOM LINE”
QUANTIFIES BENEFIT/IMPACT OF FINANCIAL ACTIVITIES
ESTABLISHES A NEW BASIS OF COMPETITION
@RSHEVLIN
BANKS WILL BECOME THE
HMOS OF FINANCIAL SERVICES
THE FUTURE OF BANKING IS MONEY
MANAGEMENT, NOT MONEY MOVEMENT
@RSHEVLIN
RON SHEVLIN EMAIL: [email protected]
TWITTER: @RSHEVLIN
BLOG: THEFINANCIALBRAND.COM/SNARKETING
SMARTERBANKBOOK.COM
DIRECTOR OF RESEARCH CORNERSTONE ADVISORS
HTTP://WWW.CRNRSTONE.COM
