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Building a Smart SEOBudget
SEO Budgets ..or SEO on a Budget?
How much should your SEO budget be?
What goes into SEO budgeting?
Explaining our SEO Process
How to reduce the budget
Results and ROI of SEO
Dammit, Just tell me how much SEO costs!
Alexandra Tanasa
Digital strategy done right has SEO results.
EVERGREEN RESULTS
“Do small businesses have a chance at competing in search?”
Any action is better than no action.
Expensive SEO offers
Really cheapSEO offers
Anything you do online can and will be used against you.
6 Factors that affect what you’ll pay for SEO
1. Niche &Competition
2. Size of the website: number of pages and page types
3. Offline locations
4. Geographic boundaries – local, national, international
5. Previous SEO work done: Existing penalties
6. Available Resources
Pricing Models: One-Time Project or Ongoing Relationship?
Monthly retainerIndefinite Needs: “My website needs to sell more birthday party accessories”
Project basedTemporary needs: “My website has received a manual penalty..” “I’m launching my new ecommerce website. I need somebody to manage 301 redirects.”
By-the-hour consultingSpecialized needs: “I’m building an ecommerce platform and need consulting.”
If you don’t understand what the agency is doing month by month, then you will get frustrated when the invoice arrives.
Explaining our SEO Process
Month 1:
Technical WorkResearch & AnalysisPlanning
Technical Website Audit
Keyword Analysis - uncover areas of profitability
Landing Page Analysis
Competitors Analysis
Content Analysis - inventory of your marketing assets
Editorial Calendar to support the buying cycle
Setting in Reports and KPIs
Detailed:
Month 2-6:
ImplementingCreative workAdjusting the strategy
Detailed:
Building a targeted media list
Creating content
Targeted promotion for content
Digital PR
Local SEO
Setting up your Google Places / Google+ Local Page
Creating and claiming listings
Referencing the business from local sources
Reviews acquisition strategy
LOCAL SEO
Local is an important feature
Organic Traffic (Google Analytics)VisitsTransactionsRevenue
Keywords (Webmaster Tools)KWs Sending TrafficKWs in Top10KWs in Top3KWs in Top1
SEO Budget Measurement
SEO budget .. Or SEO on a budget?
“Can't I just do this SEO thing on my own?”
“So many services.This looks like Upselling!”
How to reduce the budget
Create your own high quality content using the agency’s guidelines
Use all your resources
Find an agency that can scale activities (reporting)
No money at all for an agency? You’ll need :
Talent Creativity Relationships Assets TIME & SWEAT
Total costs:Consulting and implementing fees to digital agencyWeb development work to optimize siteProducing new contentInternal time managing
SEO/ROI Analysis
Total gains:Increased visits from search Sales generated from increased visits Revenue from those sales
+ Outside Branding Value
TakeawaysKeep it Going.
Digital marketing doesn’t have a finish line.
@MrsAlexandra Check out other SEO presentations by Vertify
www.vertify.ro/[email protected]
Multumesc!Q&A
