Brochure & Order Form_North America B2C E-Commerce Report 2012_by yStats.com
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Brochure & Order Form_North America B2C E-Commerce Report 2012_by yStats.com
1. North America B2C E-Commerce Report 2012March 2012 Provided
by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts you make
the decisions March 2012Publication Date March 2012Language
EnglishFormat PDF & PowerPointNumber of Pages/Charts 109Covered
Countries USA, CanadaPrice Single User License: 2,450 (excl. VAT)
Site License: 4,900 (excl. VAT) Global Site License: 7,350 (excl.
VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50
[email protected] www.twitter.com/ystats Behringstr. 28a, 22765
Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com
www.facebook.com/ystats
2. North America B2C E-Commerce Report 2012Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and
Players The North American share on global B2C E-Commerce sales is
projected to decrease from 2010 to 2013. Growth in online shopping
in the US in 2012 is projected to mostly be driven by mobile and
social commerce as well as daily deals, while also more seniors and
low-income consumers turn to online shopping. In 2010, Amazon was
the top overall B2C E-Commerce Player in the US, while Victorias
Secret was leading in the US apparel and accessories market,
Netflix in the US books, music and video market and Apple was the
leading B2C E-Commerce company in the US computers and electronics
market. Due to high costs and missing competition, only slightly
more than 80% of Canadians had ever shopped online as of 2011, less
than the global average and countries like Japan, the UK, South
Korea and Germany. The most purchased product categories of online
shoppers in Canada in 2010 were Travel Arrangements, Tickets for
Entertainment Events and Books, Magazines and Online
Newspapers.Company and Product Information About our Reports Market
reports by yStats.com inform top managers about recent market
trends and assist with strategic company decisions A list of
advantages yStats.com provides secondary market research: By using
various sources of information we ensure maximum objectivity for
all obtained data. As a result companies get a precise and unbiased
impression of the market situation. The analyses, statistical
reports and forecasts are only based on reliable sources including
national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries and news portals. Our international
employees research and filter all sources and translate relevant
information into English. This ensures that the content of the
original studies is correctly interpreted. yStats.com delivers all
research results as PowerPoint files. All data can therefore be
used directly for board presentations or be individually adapted.
If required, yStats.com provides in-depth analysis for all research
projects. Simply send us a request. About yStats.com yStats.com has
been committed to research up-to-date, objective and demand-based
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Headquartered in Hamburg, Germany, the firm has a strong
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include leading global enterprises from various industries
including B2C E-Commerce, electronic payment systems, mail order
and direct marketing, logistics as well as banking and consulting.
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3. North America B2C E-Commerce Report 2012Table of Contents (1
of 3) - Regional & USA Regional: North America Distribution of
Internet Users worldwide, by Share of B2C E-Commerce Sales on
Global B2C geographic Region, in %, 2011 E-Commerce Sales, in %,
2010 & 2013f Internet User Penetration Rates, by geographic
Global Share of B2C E-Commerce on Total Retail Region, in %, 2011
Sales in selected Regions, in %, 2010 B2C E-Commerce Trends in
North America, 2011 Global Estimate on B2C E-Commerce Sales, in USD
and Coupon Use, including Online Coupons, by billion, 2010 &
2013f Consumers in North America and Asia-Pacific, in B2C
E-Commerce Sales in North America, in USD %, 2011 billion,
2010-2015f Use of Online Grocery Shopping and Home Delivery in
North America & Regions Worldwide, in %, 2011 USA 1.Management
Summary 3.Sales 2.Trends B2C E-Commerce Sales, in USD billion, Q1
2007- Q4 2011 B2C E-Commerce Trends in the US, 2011/2012 Total
E-Commerce Spending in the US with Travel Percentage of E-Commerce
Transactions with Free E-Commerce Spending and Retail (non-travel)
Shipping, in %, Q2 2009-Q2 2011 E-Commerce Spending, in USD
billion, 10 & 11 Coupon Usage Trends in the US, 2011, incl.
Total Retail Sales in the US, in USD billion, 2007- Number of
Online Coupon and Codes Users in the 2011 and Sales of Electronic
Shopping and Mail- US, in millions, 2010, 2011 & 2013f Order
Houses, in USD billion, 2007-2011 Social Commerce Revenues in the
US, in USD US Retail B2C E-Commerce Sales, in USD billion billions,
2011-2015f and % Increase vs. prior Year, 2009-2015f Daily Deal
Sites Revenues, in USD billions, 2010- 2015f Online Video Viewing
in the US, in million average Viewers, billion Videos viewed and
Videos per Viewer, December 2010 & December 2011 M-Commerce
Sales in the US, in USD billion, 4.Shares 2010-2015f Mobile Buyers
in the US, in millions and in % of B2C E-Commerce as a % of total
Retail Sales in Mobile Phone Users, 2010-2015f the US, 2010 &
2011 Reasons for US Online Shoppers to visit an Online Store, by
Top Mentions, in %, 2011 Percentage of US Online Shoppers having
bought directly from a Consumer Brand or Manufacturer Online, in %,
2011 Online Shopping Frequency of US Online Shoppers, in %, 2011
5.Products Trends on the E-Book Market in the US, including
Distribution and Pricing and Percentage of US Top 10 Gaining Site
Categories in the US, by % E-Book Buyers Shopping at Amazon, in %,
2011 Change in unique Visitors, November 2011 vs. Regulatory
Trends: Internet Sales Tax Collection December 2011 Laws and Trends
in the US, 2011 Top 5 Gaining B2C E-Commerce Categories in the
Regulatory Trends: Net Neutrality Rules in the US, in % Growth,
2011 vs. 2010 US, 2011 Top 10 Mobile Categories in the US, in
unique Regulatory Trends: Anti-Piracy Legislation Trends Visitors
and % Change in Growth, Dec 2010 vs. in the US, 2011-2012 Dec 2011
Regulatory Trends: E-Commerce Patent Suit Trends, 2011 yStats.com
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4. North America B2C E-Commerce Report 2012Table of Contents (2
of 3) - USA 5.Products (cont.) 7.Players (cont.) E-Book Sales in
the US, in USD million, 2008-2010 Top 10 B2C E-Commerce Companies
in the US and Number of E-Books sold in the US, in millions,
Apparel & Accessories Market, by Sales, in USD 2009 & 2010
million, 2010 Regular (Text only) E-Book Sales and enhanced Top 10
B2C E-Commerce Companies in the US E-Book Sales in the US, USD
million, 2009 & 2010 Books, Music & Video Market, by Sales,
in USD Share of E-Books on the total US Book Trade million, 2010
Market, in %, 2008 & 2010 and Share of US Top 10 B2C E-Commerce
Companies in the US E-Book Buyers who increased their Spending on
E-Books, in %, September 2010 & May 2011 Computers &
Electronics Market, by Sales, in USD million, 2010 Number of E-Book
Titles offered by Amazons Kindle Store and by Barnes & Noble,
2011 and Top 10 B2C E-Commerce Companies in the US Share of E-Book
Buyers who use Barnes & Noble or Flowers and Gifts Market, by
Sales, in USD million, Apple for their Purchases, in %, 2011 2010
Digital Music Sales in the US, in USD billion, 2010 Top 10 B2C
E-Commerce Companies in the US & 2011 and Share of digital
Music Sales on the Food and Drug Market, by Sales, in USD million,
total Music Industry Revenue in the US, in %, 2011 2010 Top 10 B2C
E-Commerce Companies in the US 6.Users / Shoppers Hardware &
Home Improvement Market, by Sales, in USD million, 2010 Internet
Users in the US, in millions and in % of Top 10 B2C E-Commerce
Companies in the US total Population, 2009-2015f Health and Beauty
Market, by Sales, in USD Fixed Broadband Subscribers in the US, in
Total million, 2010 (millions) and per 100 Inhabitants, compared to
Top 10 B2C E-Commerce Companies in the US Germany and the OECD
Total, 2006-2011 Housewares & Home Furnishings Market, by
Sales, Fixed Broadband Subscribers in the US, by Access in USD
million, 2010 Technology compared to the OECD Average in %, 2011
Top 10 B2C E-Commerce Companies in the US Jewelry Market, by Sales,
in USD million, 2010 Number of Online Shoppers in the US, in
millions and in % of Internet Users, 2009-2015f Top 10 B2C
E-Commerce US Mass Merchant Companies, by Sales, in USD million,
2010 Top 10 B2C E-Commerce Companies in the US 7.Players Office
Supply Market, by Sales, in USD million, 2010 Top 10 Internet
Retailers in the US, by Online Top 10 B2C E-Commerce Companies in
the US Revenues in USD billion, 2009 & 2010 Specialty
Non-Apparel Market, by Sales, in USD Rank 1: Amazon million, 2010
Rank 2: Staples Top 10 B2C E-Commerce Companies in the US Rank 3:
Apple Sporting Goods Market, by Sales, in USD million, Rank 4: Dell
2010 Rank 5: Office Depot Top 10 B2C E-Commerce Companies in the US
Toys Rank 6: Walmart and Hobbies Market, by Sales, in USD million,
2010 Rank 7: Sears Average unique monthly Visitors on selected
Retail Rank 8: Liberty Media Group Sites in the US, in millions, Q2
2011 Rank 9: Office Max Rank 10: CDW yStats.com GmbH & Co. KG
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5. North America B2C E-Commerce Report 2012Table of Contents (3
of 3) - Canada 1.Management Summary 5.Products 2.Trends Types of
Goods ordered Online in Canada, in % of Online Shoppers, 2010
Internet and B2C E-Commerce Trends in Canada, Top 15 Gaining Site
Categories in Canada, by % 2010 Change in unique Visitors, Q4 2009
vs. Q4 2010 B2C E-Commerce Forecast in Canada, 2011 Online Shopping
in Canada and Consumers ever shopped Online, in selected Countries,
in %, 2011 Number and Value of Online Orders in Canada, in 6.Users
/ Shoppers %, millions and CAD million 2010 Internet Users and
their Percentage of Country Online Activities of Internet Users in
Canada, in %, Population in Canada, 2005, 2007, 2009 & 2010
2010 Internet Users by Region, in Canada, in %, 2010 Sources used
for Researching Purchases in Breakdown of Internet Users in Canada
by Region, Canada, in %, September 2011 in %, in Q4 2010 Mobile
Phone Users in Canada by Kind of Mobile Breakdown of Internet Users
by Household Phone, in %, in 2010 Income, in Canada, in %, Q4 2010
Mobile Content Usage of Smartphone Users in Fixed Broadband
Subscribers in Canada, in Total Canada, in %, September 2011
(millions) and per 100 Inhabitants, compared to Mobile Retail App
Types that Canadian Students Germany, USA and the OECD Total,
2006-2011 are interested in or have downloaded, in %, Fixed
Broadband Subscribers in Canada, by Access September 2011
Technology compared to the OECD Average in %, Online Video
Consumption in Canada, by Age 2011 Segment in Average Hours per
Viewer and Average Share of Online Shoppers on Internet Users in
Videos per Viewer, Q4 2010 Canada, in %, in 2010 3.Sales 7.Players
B2C E-Commerce Sales in Canada, in CAD billion, Top Online Shopping
Sites in Canada, in % of 2010-2015f Internet Users, November 2011
Facts about Amazon.ca Facts about Apple.ca Facts about Bestbuy.ca
Facts about Walmart.ca 4.Shares Facts about Canadiantire.ca Share
of B2C E-Commerce Sales on Retail Sales in Facts about Ebay.ca
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6. North America B2C E-Commerce Report 2012 Samples RESEARCH ON
INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver
the facts you make the decisions We deliver the facts you make the
decisions Trends Sales Shares Products Users / Shoppers Players
Trends Sales Shares Products Users / Shoppers Players Growth in
online shopping in the US in 2012 is projected to mostly Staples
increased its online sales by +4% up to USD 10.2 billion be driven
by mobile and social commerce as well as daily deals. (EUR 7.7
bil.) in 2010, compared to USD 9.8 bil. (EUR 7.1 bil.) in 2009. B2C
E-Commerce Trends in the US, 2011/2012 Rank 2: Staples New channels
have developed in US retail E-Commerce. While the overall market is
reaching maturity, with growth rates Name of Company Staples
stabilizing after higher growth rates in the years following the
2009 recession, online sales are still projected to increase by USD
100 billion between 2010 and 2015. Headquarters USA This growth
will mostly be driven by mobile commerce, social commerce and daily
deals sites. Mobile commerce is Major Online Shops www.staples.com
especially useful for time-sensitive purchases such as last-minute
gifts, event tickets, flash sales, daily deals and online auctions.
Social commerce enables consumers on a social networking site to
complete transactions without leaving the Company Type Multichannel
Retailer (Stores, Internet) network. Special offers via the network
aimed at followers or likers are also well received. Furthermore,
personalized daily deals offering discounts at local retailers act
as incentives for purchases. Product Range Office Supplies While
the growth of online sales in product categories such as books,
computer hardware and software, music and videos Year Ended January
29 is declining, categories not yet smoothly adopted into
E-Commerce such as fashion, household goods and consumer groceries
present great potential for sales growth. Visualization tools and
easy return policies in online fashion shopping or Staples is
opening an E-Commerce Innovation same-day delivery, saved shopping
lists and automatic reorders in grocery shopping are examples of
services in this product Center to build online shopping tools.
Working there category. will be teams focused on designing and
deploying e- News (E-Commerce) commerce tools and features to serve
Staples Internet shoppers have begun to include more seniors and
lower-income consumers. customers. The center is expected to be
opened by May 2012. (January 2012) The adoption of smartphones,
tablets, laptops, desktops, e-readers, game consoles, connected TVs
and set-top boxes in the US enables Internet consumption any time,
anywhere. With the expansion of mobile Internet use, consumers can
more easily and effectively be accessed via the Internet than
through offline channels. B2C E-Commerce Revenue (Internet Retailer
Estimate) Most US Internet audiences are drawn to apps, video and
audio streams, games, e-books and periodicals, social networking
sites and other platforms which are suitable for marketing
purposes. By combining the online content demanded by Currency 2010
2009 Growth in % consumers with advertising for brand awareness,
promotion expenses can be saved in less accessed channels. EUR
billion 7.70 7.05 +9.3 Moreover, media content is increasingly
consumed via on-demand streaming, rather than permanent downloads,
opening USD billion 10.20 9.80 +4.1 up new possibilities for
commercials through streaming services such as Spotify or Pandora.
Source: Google, company homepages, business reports, business and
company databases, journals, company registries, news portals,
industry and trade associations Source: yStats.com, February 2012
50 10 RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL
MARKETS We deliver the facts you make the decisions We deliver the
facts you make the decisions Trends Sales Shares Products Users /
Shoppers Players Trends Sales Shares Products Users / Shoppers
Players 55% of online shoppers in Canada purchased Travel
Arrangements Bestbuy.ca was one of the major B2C E-Commerce players
in Canada online in 2010, followed by Tickets for Entertainment
Events (48%). with 1.6 million unique visitors in January 2012.
Types of Goods ordered Online in Canada, in % of Online Shoppers,
2010 Facts about Bestbuy.ca Travel Arrangements 55% Name of Company
Bestbuy.ca Tickets for Entertainment Events 48% Homepage
www.bestbuy.ca Books, Magazines, Online Newspapers 40% Clothing,
Jewellery or Accessories 36% Unique Visitors Membership or
Registration Fees 32% 1.6 million (January 2012) (Users) Music 30%
Software 23% Reach, in % 5.7 % (January 2012) Consumer Electronics
22% Videos or DVDs 20% Vertical Toys and Games 19% Retailer
Integration Photographic Services 16% Type of Mail- Computer
Hardware 15% Multichannel Retailer Order Provider Gift Certificates
or Gift Cards 15% Consumer Electronics, Computers, Entertainment
Other Health or Beauty Products 12% Product Range Software House
Wares 12% Starting in November 2011, Bestbuy.ca commenced Sports
Equipment 11% its online streaming video service, CinemaNow, Food
or Beverages 11% offering video purchase or rent. Home Improvement
or Gardening Supplies 7% The second version of the free Bestbuy.ca
iPhone Presciption Drugs or Products 3% News app has been launched
in May 2011. It has become Other 16% one of the most downloaded
free iPhone apps in the Canadian App Store, at approx. 200 thousand
downloads. 0% 10% 20% 30% 40% 50% 60% Source: Statistics Canada,
October 2011 Source: Company homepages, business reports, business
and company databases, journals, company registries, news portals,
industry and trade associations 24 38 yStats.com GmbH & Co. KG
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customer may not modify, publish, trans- b) ne of the parties
legitimately receives from a third party following disclosure, and
such o mit, transfer or sell, reproduce, create derivative works
from, distribute, perform, display, or third party is not bound by
a duty of confidentiality in relations with the other Party; in any
way exploit any of the Products made available by us, in whole or
in part, except as c) ust be disclosed by order of and to a
government agency or another competent third m expressly permitted
under the Contract. party; and4.2 Upon delivery of the Products to
the customer and payment of the agreed fee, the customer d) ust be
disclosed to legal or tax advisors of the contractual customer in
question for m obtains a non-exclusive, non-transferable,
perpetual, worldwide right to use the Products consulting purposes.
provided to the customer for its internal purposes or any
additional purposes set out in the the cases of Sections c) and d),
the parties shall (i) promptly inform each other about a In Order
Form. A right to resell our Products requires our prior written
approval. given request and prior to disclosing confidential
information, and (ii) limit the disclosure of4.3 the event that the
parties agree on a Single User License under the Order Form, this
In confidential information to the minimum required. means that
only one individually named user of an organization shall be
entitled to access 9.2 may use the Customer as a reference so long
as no contractual details are divulged. We the report. In the event
that the parties agree on a Site License under the Order Form, this
10.JURISDICTION, GOVERNING LAW, MISCELLANEOUS means that all users
within a given geographical location (as specified in the Order
Form) 10.1 lace of payment is Hamburg, Germany. P of an
organization shall be entitled to access the report. In the event
that the parties agree 10.2 ll disputes arising from or in
connection with any Contract between the parties shall be A on a
Global Site License, this means that all worldwide users of an
organization shall be resolved through the courts of Hamburg.
Governing law is German law. yStats.com GmbH & Co. KG Telefon:
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