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Lead your organisation to innovative resuLts
Corporate innovation ManageMentTo manage change and lead towards effective innovation processes, you need the right background for stimulating creativity and intrapreneurship within your company. Corporate Innovation Management provides you with exactly that background!
This programme focuses on aligning your innovation management with your strategic business objectives and your business context. We work with you to develop innovation and corporate venturing processes. When you draw value from the strategic use of your intellectual property, your innovation is more than successful.
For whoM?
We would like to invite you for an intake interview if you have
• atleast3yearsofworkexperience,• andyouwanttodevelopyourorganisationfurtherand
lead it to innovative results.
added vaLue For you and your CoMpany
You will:
• formulateandimplementinnovationstrategiesinestablished organisations.
• directentrepreneurialchangewithinyourorganisation.• gainthenecessaryproblem-solvingknowledgefor
supporting entrepreneurial innovative projects within your organisation.
• learnhowtouseintellectualpropertydefensivelyandoffensively.
Herman Van den Broeck shares his insights in change management with you.
Meet your FaCuLty
• Prof Katleen De Stobbeleir: an expert in employee proactivity, leadership development, coaching and employee creativity.
• Prof Bart Leten: an expert in corporate innovation and IP strategies.
• Prof Herman Van den Broeck: the author of Grandmaster of Change, he has acquired years of research and practice experience in the fields of cognitive styles and change management.
• Prof Walter Van Dyck: leads the Innovation Management Cell and is an expertintechnology-basedbusinessmodels and corporate innovation strategies.
• Prof Wim Vanhaverbeke: Visiting Professor at Vlerick Business School and a recognised expert in the field of Open Innovation.
• Prof Kurt Verweire: teaches strategy in a variety of MBA programmes and helps companies formulate their strategies.
praCtiCaL inFo
Dates and venues12days(3x4consecutivedays)+1dayproject presentationFebruarythroughJune2013GhentCampus,LeuvenCampus,High-Tech Campus Eindhoven
LanguageEnglish
Fee€7,945(excl.21%VAT)
prograMMe design
Deep insight into the most important frameworks is central to this programme. We start from the foundation of theoretical concepts and insights, and then you apply these concretely to your own business situation to develop an innovation strategy – with a focus on practicality – for your organisation.
TheCorporateInnovationManagementprogrammeconsistsofthelast3modulesoftheExecutiveMasterClassinInnovation&Entrepreneurship(p.12).
ModuLe 1: designing innovation strategy
• Aligninginnovationstrategywithcompetitivestrategy• Strategicinnovationsimulation• Innovationsources:exploring&exploitingtheecosystem• Openinnovationandcollaboration
ModuLe 2: iMpLeMenting innovation strategy
• Managingsustained&disruptiveinnovation• TheDNAofthecreativeorganisation• Stimulatingcreativityandinnovation• Corporateventuringmethods• Businessmodeltransformation• Portfoliomanagement• Leadershipandinspiringchange
ModuLe 3: strategiC ip ManageMent
• Howtoprotectinventions?OverviewofIPrightsandtheirapplicationinabusiness context.
• DesigningIPstrategies:defensiveandoffensiveapproaches• DevelopingIPportfoliosforcompetitivestrength• Valorising(unused)IP• PatentlandscapesandothervisualisationtechniquesforusingIPstrategically• IPandOpenInnovation:makingtherightIPandpropertydecisionsinR&D
collaborations
www.vlerick.com/innovation-management
appLy now!
Please see Practical Info on the following page, or visit:
praCtiCaL inFo
registration
Action!Registeronline.
Questions?Pleasecontact:Ghita GreefGroup Product ManagerT:+3292109894F:[email protected] Ghent, Belgium
your CertiFiCate
Your active participation in one of our programmes qualifies you for a Certificate from Vlerick Business School.
In addition, when you successfully complete an Executive Master Class, you can join the Vlerick Alumni, a worldwide network of more than 16,000 members in 100 countries.
CanCeLLation
Consult our cancellation conditions at: www.vlerick.com/conditions
our teaM is here For you
onLine registration: quiCk & easy!
Registeronlinevia:
www.vLeriCk.CoM/innovation-prograMMes
FinanCiaL beneFits For you?
• 10%discountforpayingmembersofVlerickAlumni• SMEportfolio:subsidiesforFlemishSMEs.• VlerickSocialProfitGrantsfororganisationsactivein
the social profit sector.
You’ll find more info at: www.vlerick.com/benefits
FoLLow the vLeriCk innovation network
Visit our website:www.vlerick.com/innovation-networkFollow us on Twitter: @Vlerick #InnovationParticipate in our LinkedIn group: VlerickInnovationNetworkRianDeBruycker
Programme AdvisorT:[email protected]
Ghita GreefGroup Product ManagerT:[email protected]
Your contact details will be stored in a database of Vlerick Business School for the purpose of keeping you updated on our activities. Pursuant to the Belgian Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you are entitled to inspection and correction of data related to you as kept by Vlerick Business School.
Yes,Iwouldliketostayup-to-dateabouttheactivitiesofVlerickBusinessSchoolviae-mail. No,IdonotwanttoreceiveinformationabouttheactivitiesofVlerickBusinessSchoolviae-mail.
Name First name M F
Function
Company
Company address N° bus
Postal code City
Country
Telephone Fax
Home address N° bus
Postal code City
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Home telephone
Invoice to be addressed to:
Name First name M F
(Only fill the section below if different from company address above)
Address N° bus
Postal code City
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VATn°
IampayingmemberofVlerickAlumniandenjoya10%reductiononthisprogramme
Date - - Signature
appLiCation ForMinnovation ManageMent
Yes,Iwishtoapplyforthefollowingprogramme(s):
Strategising for Innovation Product Management Entrepreneurial Innovation Executive Master Class in Innovation & Entrepreneurship Corporate Innovation Management VlerickInnovationNetwork
In addition, I wish to receive more information on the management programmes of Vlerick Business School that I have ticked on the reverse side of this form.
EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013
INNOVATION MANAGEMENT
ENGLISH
pLease return this ForM by FaX or post to:
Vlerick Business School, attn. Ghita Greef,Reep1,9000Ghent,Belgium,[email protected] can also apply online at www.vlerick.com/innovation-programmes
Iwouldliketoreceiveinformationonthefollowingprogrammes(pleasetick). Pleasereturnyourcontactingdetailstousbyfax,e-mailorpost.
generaL ManageMent Advanced Management Programme e
International Management Programme e
Middle Management Programme d
Young Management Programme d & e
aCCounting & FinanCiaL ManageMent UnderstandingAnnualReports d & e
Mastering Costs and Budgets d & e
Fundamentals of Financial Management d & e
Strategic Cost Management e Valuation of Companies e Executive Master Class in Controllership e
Executive Master Class in Corporate Finance e
Executive Master Class in Financial Analysis and Asset Management e
huMan resourCe ManageMent HRMwithImpact d
Compensation & Benefits d
ExecutiveMasterClassinHumanResourceManagement d
iCt & business proCess ManageMent ICT-Management d
Business Process Management Workshop d & e
Excellence in Business Process Improvement e
Executive Master Class in Business Process Management e
Business Intelligence Workshop e
innovation ManageMent Strategising for Innovation e
Entrepreneurial Innovation e
Corporate Innovation Management e
Executive Master Class in Innovation & Entrepreneurship e
Marketing & saLes Introduction to Marketing Management d
Retail&TradeMarketing d
Brand Management & Communication d
Product Management d
StrategicBusiness-to-BusinessMarketing d
Executive Master Class in B2B Marketing and Sales e
operations & suppLy Chain ManageMent Project Management d Purchasing Management e
Operational Excellence e
Executive Master Class in Supply Chain Management e
entrepreneurship KMO Challenge d
KMO Excellence d
Entrepreneurship for Managers d
peopLe ManageMent & Leadership The People Manager d
Executive Decision Making d How to Improve Your Emotional Intelligence d
Inspiring for Change d
NegotiatingtoCreateValue d & e
Self-mastery d
Bestsellers read for you d
strategy Strategy in Action e
eXeCutive Master CLasses ExecutiveMasterClassinB-to-BMarketingandSales e
Executive Master Class in Business Process Management e
Executive Master Class in Controllership e
Executive Master Class in Corporate Finance e
Executive Master Class in Financial Analysis and Asset Management e
ExecutiveMasterClassinHumanResourceManagement d
Executive Master Class in Innovation & Entrepreneurship e
Executive Master Class in Supply Chain Management e
Mbas Full-timeMBA e
Executive MBA e
Executive MBA in Financial Services & Insurance e
Masters Masters in Financial Management e
Masters in General Management e
Masters in Marketing Management e
d Programme in Dutch e Programme in English
More inForMation on www.vLeriCk.CoM
the prograMMes oF vLeriCk business sChooL