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LEAD YOUR ORGANISATION TO INNOVATIVE RESULTS CORPORATE INNOVATION MANAGEMENT To manage change and lead towards effective innovation processes, you need the right background for stimulating creativity and intrapreneurship within your company. Corporate Innovation Management provides you with exactly that background! is programme focuses on aligning your innovation management with your strategic business objectives and your business context. We work with you to develop innovation and corporate venturing processes. When you draw value from the strategic use of your intellectual property, your innovation is more than successful. FOR WHOM? We would like to invite you for an intake interview if you have • at least 3 years of work experience, • and you want to develop your organisation further and lead it to innovative results. ADDED VALUE FOR YOU AND YOUR COMPANY You will: • formulate and implement innovation strategies in established organisations. • direct entrepreneurial change within your organisation. • gain the necessary problem-solving knowledge for supporting entrepreneurial innovative projects within your organisation. • learn how to use intellectual property defensively and offensively. Herman Van den Broeck shares his insights in change management with you.

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Page 1: Brochure Corporate innovation management

Lead your organisation to innovative resuLts

Corporate innovation ManageMentTo manage change and lead towards effective innovation processes, you need the right background for stimulating creativity and intrapreneurship within your company. Corporate Innovation Management provides you with exactly that background!

This programme focuses on aligning your innovation management with your strategic business objectives and your business context. We work with you to develop innovation and corporate venturing processes. When you draw value from the strategic use of your intellectual property, your innovation is more than successful.

For whoM?

We would like to invite you for an intake interview if you have

• atleast3yearsofworkexperience,• andyouwanttodevelopyourorganisationfurtherand

lead it to innovative results.

added vaLue For you and your CoMpany

You will:

• formulateandimplementinnovationstrategiesinestablished organisations.

• directentrepreneurialchangewithinyourorganisation.• gainthenecessaryproblem-solvingknowledgefor

supporting entrepreneurial innovative projects within your organisation.

• learnhowtouseintellectualpropertydefensivelyandoffensively.

Herman Van den Broeck shares his insights in change management with you.

Page 2: Brochure Corporate innovation management

Meet your FaCuLty

• Prof Katleen De Stobbeleir: an expert in employee proactivity, leadership development, coaching and employee creativity.

• Prof Bart Leten: an expert in corporate innovation and IP strategies.

• Prof Herman Van den Broeck: the author of Grandmaster of Change, he has acquired years of research and practice experience in the fields of cognitive styles and change management.

• Prof Walter Van Dyck: leads the Innovation Management Cell and is an expertintechnology-basedbusinessmodels and corporate innovation strategies.

• Prof Wim Vanhaverbeke: Visiting Professor at Vlerick Business School and a recognised expert in the field of Open Innovation.

• Prof Kurt Verweire: teaches strategy in a variety of MBA programmes and helps companies formulate their strategies.

praCtiCaL inFo

Dates and venues12days(3x4consecutivedays)+1dayproject presentationFebruarythroughJune2013GhentCampus,LeuvenCampus,High-Tech Campus Eindhoven

LanguageEnglish

Fee€7,945(excl.21%VAT)

prograMMe design

Deep insight into the most important frameworks is central to this programme. We start from the foundation of theoretical concepts and insights, and then you apply these concretely to your own business situation to develop an innovation strategy – with a focus on practicality – for your organisation.

TheCorporateInnovationManagementprogrammeconsistsofthelast3modulesoftheExecutiveMasterClassinInnovation&Entrepreneurship(p.12).

ModuLe 1: designing innovation strategy

• Aligninginnovationstrategywithcompetitivestrategy• Strategicinnovationsimulation• Innovationsources:exploring&exploitingtheecosystem• Openinnovationandcollaboration

ModuLe 2: iMpLeMenting innovation strategy

• Managingsustained&disruptiveinnovation• TheDNAofthecreativeorganisation• Stimulatingcreativityandinnovation• Corporateventuringmethods• Businessmodeltransformation• Portfoliomanagement• Leadershipandinspiringchange

ModuLe 3: strategiC ip ManageMent

• Howtoprotectinventions?OverviewofIPrightsandtheirapplicationinabusiness context.

• DesigningIPstrategies:defensiveandoffensiveapproaches• DevelopingIPportfoliosforcompetitivestrength• Valorising(unused)IP• PatentlandscapesandothervisualisationtechniquesforusingIPstrategically• IPandOpenInnovation:makingtherightIPandpropertydecisionsinR&D

collaborations

www.vlerick.com/innovation-management

appLy now!

Please see Practical Info on the following page, or visit:

Page 3: Brochure Corporate innovation management

praCtiCaL inFo

registration

Action!Registeronline.

Questions?Pleasecontact:Ghita GreefGroup Product ManagerT:+3292109894F:[email protected] Ghent, Belgium

your CertiFiCate

Your active participation in one of our programmes qualifies you for a Certificate from Vlerick Business School.

In addition, when you successfully complete an Executive Master Class, you can join the Vlerick Alumni, a worldwide network of more than 16,000 members in 100 countries.

CanCeLLation

Consult our cancellation conditions at: www.vlerick.com/conditions

our teaM is here For you

onLine registration: quiCk & easy!

Registeronlinevia:

www.vLeriCk.CoM/innovation-prograMMes

FinanCiaL beneFits For you?

• 10%discountforpayingmembersofVlerickAlumni• SMEportfolio:subsidiesforFlemishSMEs.• VlerickSocialProfitGrantsfororganisationsactivein

the social profit sector.

You’ll find more info at: www.vlerick.com/benefits

FoLLow the vLeriCk innovation network

Visit our website:www.vlerick.com/innovation-networkFollow us on Twitter: @Vlerick #InnovationParticipate in our LinkedIn group: VlerickInnovationNetworkRianDeBruycker

Programme AdvisorT:[email protected]

Ghita GreefGroup Product ManagerT:[email protected]

Page 4: Brochure Corporate innovation management

Your contact details will be stored in a database of Vlerick Business School for the purpose of keeping you updated on our activities. Pursuant to the Belgian Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you are entitled to inspection and correction of data related to you as kept by Vlerick Business School.

Yes,Iwouldliketostayup-to-dateabouttheactivitiesofVlerickBusinessSchoolviae-mail. No,IdonotwanttoreceiveinformationabouttheactivitiesofVlerickBusinessSchoolviae-mail.

Name First name M F

Function

Company

Company address N° bus

Postal code City

Country

Telephone Fax

E-mail

Home address N° bus

Postal code City

Country

Home telephone

Invoice to be addressed to:

Name First name M F

(Only fill the section below if different from company address above)

Address N° bus

Postal code City

Country

VATn°

IampayingmemberofVlerickAlumniandenjoya10%reductiononthisprogramme

Date - - Signature

appLiCation ForMinnovation ManageMent

Yes,Iwishtoapplyforthefollowingprogramme(s):

Strategising for Innovation Product Management Entrepreneurial Innovation Executive Master Class in Innovation & Entrepreneurship Corporate Innovation Management VlerickInnovationNetwork

In addition, I wish to receive more information on the management programmes of Vlerick Business School that I have ticked on the reverse side of this form.

EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013

INNOVATION MANAGEMENT

ENGLISH

pLease return this ForM by FaX or post to:

Vlerick Business School, attn. Ghita Greef,Reep1,9000Ghent,Belgium,[email protected] can also apply online at www.vlerick.com/innovation-programmes

Page 5: Brochure Corporate innovation management

Iwouldliketoreceiveinformationonthefollowingprogrammes(pleasetick). Pleasereturnyourcontactingdetailstousbyfax,e-mailorpost.

generaL ManageMent Advanced Management Programme e

International Management Programme e

Middle Management Programme d

Young Management Programme d & e

aCCounting & FinanCiaL ManageMent UnderstandingAnnualReports d & e

Mastering Costs and Budgets d & e

Fundamentals of Financial Management d & e

Strategic Cost Management e Valuation of Companies e Executive Master Class in Controllership e

Executive Master Class in Corporate Finance e

Executive Master Class in Financial Analysis and Asset Management e

huMan resourCe ManageMent HRMwithImpact d

Compensation & Benefits d

ExecutiveMasterClassinHumanResourceManagement d

iCt & business proCess ManageMent ICT-Management d

Business Process Management Workshop d & e

Excellence in Business Process Improvement e

Executive Master Class in Business Process Management e

Business Intelligence Workshop e

innovation ManageMent Strategising for Innovation e

Entrepreneurial Innovation e

Corporate Innovation Management e

Executive Master Class in Innovation & Entrepreneurship e

Marketing & saLes Introduction to Marketing Management d

Retail&TradeMarketing d

Brand Management & Communication d

Product Management d

StrategicBusiness-to-BusinessMarketing d

Executive Master Class in B2B Marketing and Sales e

operations & suppLy Chain ManageMent Project Management d Purchasing Management e

Operational Excellence e

Executive Master Class in Supply Chain Management e

entrepreneurship KMO Challenge d

KMO Excellence d

Entrepreneurship for Managers d

peopLe ManageMent & Leadership The People Manager d

Executive Decision Making d How to Improve Your Emotional Intelligence d

Inspiring for Change d

NegotiatingtoCreateValue d & e

Self-mastery d

Bestsellers read for you d

strategy Strategy in Action e

eXeCutive Master CLasses ExecutiveMasterClassinB-to-BMarketingandSales e

Executive Master Class in Business Process Management e

Executive Master Class in Controllership e

Executive Master Class in Corporate Finance e

Executive Master Class in Financial Analysis and Asset Management e

ExecutiveMasterClassinHumanResourceManagement d

Executive Master Class in Innovation & Entrepreneurship e

Executive Master Class in Supply Chain Management e

Mbas Full-timeMBA e

Executive MBA e

Executive MBA in Financial Services & Insurance e

Masters Masters in Financial Management e

Masters in General Management e

Masters in Marketing Management e

d Programme in Dutch e Programme in English

More inForMation on www.vLeriCk.CoM

the prograMMes oF vLeriCk business sChooL