BROADCAST & MUSICMedia Business Forum

12 March 2009

Presented by Yeo Chun Cheng

Chief Information Officer/

Director (Broadcast & Music)

Media Development Authority of Singapore

OVERVIEW - AREAS OF FOCUS

Build Up Distribution

Services

Made-by-SingaporeContent

Quality, Scalable

High-Value

Grow Music Ecosystem

Singapore Sound

+ Made-By-SingaporeContent

BROADCASTMade-By-Singapore Content

2008 - ACHIEVEMENTS IN BROADCAST

990 Jobs

41 Awards

35 Countries

2180Local Hours

•Perfect Cut(Wa Wa Pictures)

•Highest rated drama on Ch U since 2004

•Jeritan Sepi (Eagle Vision)

•Highest rated show on Suria in 2008

•Culture X(Third Floor)

•Tripled okto’s ratings for info programmes

•Guru Paarvai(Blueriver Pictures)

•Highest average rating of 15% on Vasantham

•The Little Nyonya(MediaCorp Studios)

•Highest rated show in 15 years

•Viewed by 1 in 3 in Singapore

2008 - PUBLIC SERVICE PROGRAMMES

Journey Pictures

Sold to CBC, Discovery Asia,NHK, Phoenix TV

Theatrical release

Sitting in Pictures

Distributed by Fremantle

Book publishedby Penguin

ThreeSixZero

Best Directionat New York Festivals 2008

Sold to BBC HD, ZDF, TVB, Nippon TV

Beach House

Produced with Natural History New Zealand

Sold to US, HK, Germany, Greece

The Right Angle Media

Co-production with Beijing TV

Distributed by BBC Worldwide

Infocus Asia

Produced with NG Television

Distributed by NGC InternationaI

2008 - INTERNATIONAL CO-PRODUCTIONS IN HD

2380Local Hours

1280Jobs

2009 – TARGETS FOR BROADCAST

Innovative360º TV

Public Service

Programmes

Made-by-Singapore

InternationalPartnerships & Productions

2009 – AREAS OF FOCUS

2290Hours

CALL FOR PROPOSALS – PUBLIC SERVICE PROGRAMMES

What?

• Public service/educational value; innovative concepts

• Reach viewers in Singapore and beyond

• Cross platform potential

• Slates - producers with track record in quality content

Who?

• All Singapore independent production houses, broadcaster in-house production units

How?

• Co-investment arrangement between MDA and productionhouses (and third parties)

When?

• March and September 2009

VOD Short-FormMobileBroadband Games

Library

Programming

Series

Behind the

Scenes

Sneak Peaks

Commentaries

Cast Profiles

FootageMini-sodes

E-books

InteractiveVideos

Games

Marketing Original

Interactive

Innovative360º TV

FOCUS - INNOVATIVE 360º TV

In the forefront, sharpening our companies’ competitive edge

CONTENT 360º SESSIONS

CALL FOR PARTICIPATION – ELECTRIFY TV

What?

Forum for Online Video Evangelists

Why?

Expand the role of Online Video as a Medium

Who?

Content Creators: Video Production Companies, Publishers, etc

Distributors: Video Portals, Networks/Application Developers, etc

Service Providers: Interactive Services, Ad/Marketing Agencies, Marketers, Ad Networks, Analytics Providers, System Integrators, Web Developers, etc

Technology Partners: Platform Developers, Tools Developers, Device Manufacturers, etc

When?

21 April 2009

CALL FOR PROPOSALS – 360º TV

Who?

Media Companies and Partnerships involving TV production companies,

advertising agencies, platform/device owners, etc

What?

Original, Professionally-made TV Content

> universal themes, innovative concepts, compelling storylines

> engage global viewers through creative use of media technologies, social media tools, etc

> available for wide distribution over online platforms, mobile/handheld devices, consoles, and other audience-interfacing media tools

When?Details available at next Content 360º Session on 19 March 2009

FOCUS - INTERNATIONAL PARTNERSHIPS & PRODUCTIONS

DISTRIBUTION

DISTRIBUTIONOF MADE-BY-SGP

CONTENT

(Traditional, repurposed)

DIGITAL DISTRIBUTION

HUB

AGGREGATED CONTENT

FOR BRANDED CHANNELS/BELTS

FOCUS - DISTRIBUTION

MUSICRevitalising the Music Industry

GOING DIGITAL: REVOLUTION TO INNOVATION

•Revenue streams for music expanding and diversifying

•New business model of “Access”is leading the way

2008’s revenues increased by

25% to US$3.7b

Market share up from 15% to 20%

Graphic: www.economist.com

35%

20%

4% 4% 1%

Games Recorded Music Newspapers Films Magazines

Global Digital Revenues by Industry 2008

•Music at forefront of online and mobilerevolution

•Higher revenue % growth through digital platforms

•Leverage on Music to advance into the digital world

GOING DIGITAL- REVOLUTION TO INNOVATION

Source: PWC Global Entertainment & Media Report (2008) and IFPI

Growth from 15% in 2007 to 20% in 2008

DEVELOPING MUSIC ECOSYSTEM

•TRANSFORMING Singapore into a key regional and global media hub

•ENHANCING value in any media sector

•UNLOCKING the value and full potential of the Singapore music industry

• Incorporating Made-in-Singapore Music into Made-by-Singapore content

• Spur growth in professional music servicesto support Made-by-Singapore content and more

DEVELOPING MUSIC SERVICES

What?• Projects to develop Music Ecosystem to grow the

Singapore Music Industry.

• New Singapore companies in Music Publishing, Licensing and Distribution for international markets.

• Develop and produce Music related/themed content for international distribution.

• Made-in-Singapore Music into Made-by-Singapore content

When?

March, September 2009

Partners:

CALL FOR PROPOSALS - MUSIC

2009 - TARGETS FOR THE SINGAPORE SOUND

$46mVA

1330Jobs

THANK YOU