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SUMMER TRAINING PRESENTATION ON
PRESENTED BYMD NEHAL KHAN
PGDM 2012-14
BRAND AWARENESS OF
FIRSTCRY.COM
INTRODUCTION OF THE COMPANYABOUT FIRSTCRY.COM
TYPE -------------------- ONLINE SERVICE PROVIDER
FOUNDED ---------------- IN THE YEAR 2007
HEADQUARTER---------PUNE ,INDIA
KEY PEOPLE-------------SUPAM MAHESWARI
INDUSTRY-----------------BABY PRODUCT & GOODLIFE
REVENUE------------------( RS 68 CRORES )
WEBSITE ------------------FIRSTCRY.COM
They are divided into Three Categories: -•Baby
•Kids
•Moms & Maternity
•Baby - Baby Diapers, Bottles and Accessories, Oils and Powders,
Footwear, Soaps and Shampoos, Baby Gear.
Top Brands - Pampers Huggies Baby Hug, Mamy Poko,Johnson
and Johnson
•Kids - Frocks, Tops and Tees, Learning and Activity Toys, Watches,
PC/Console Gaming, Knowledge Books.
Top Brands - Gini and Jony, Barbie, DisneyFunskool, Winnie the Pooh.
•Moms & Maternity - Breast Feeding, Nursing Wear,
Organic and Supplements, Maternity Books, New Moms Accessories,
Maternity Lingerie.
Top Brands - Medela, Pigeon, AventChiccoFarlin, Uzazi.
•Competitor – Kidloo, BabyOye, Hush babies.
•To judge the awareness level of the prospect customer.
•To know how they are aware regarding the product.
•To judge in which way they have developed the awareness.
•To judge which promotional tool is effective to increase the awareness level among the people.
•To see whether brand awareness influences the buying behaviour or not.
•To know how to maintain and improve brand awareness and to build brand loyalty.
Objective of the study
RESEARCH METHODOLOGY
• Research design: Descriptive design
• Data collection method: Survey method
• Sample size: 50
• Data source: Primary data
• Data collection instrument: Structural questionnaire
•The awareness level of Firstcry.com in an around New Delhi and Kolkata is quite low.
•The promotional strategy of firstcry.com is effective in the form of electronic media and mass media.
•Most of the customers are not aware of advertising campaign that are being conducted by firstcry.com.
•Brand awareness has a real and visible impact in the buying behaviour of the people.
•Firstcry.com is facing a tough competition from the competitors with the same kind of products.
Finding
Learning
• Do not take the training lightly and casually.
• Keep patience
• Talk politely
• I am able to understand about products, services and the relevant
field very well
• Be punctual
• Learn different technique how to convince the people.
• I am able to understand about products, services and the relevant
field very well
• I am able to understand people behaviour and their way of
thinking, choice and preferences.
• Free boxes from firstcry.com are really very good and it should remain continued so that the organization will continue to remain acting as a leader
• It also should keep focusing on its competitor strategy and should come up continuously attractive offer
•Banner and Poster will be helpful to increase the demand of firstcry.com and also create awareness about the product.
•The distribution channel should be more effective.
Suggestion
•In conclusion I would say that the brand (Firstcry.com) is quite known to peoples. Firstcry.com has built its brand awareness among a relatively large number of people in an around New Delhi and Kolkata. The customers are aware largely of the product with the help of YouTube and through social media and the product still has a way to increase its advertising channels to reach the relatively large number of people.
•At last I would like to thank my project co-ordinator Mrs PROF SHIKHA ARORA and the sales manager for their guidance and support.
•I would also like to thank all the people who have been so co-operative throughout the survey.
Conclusion
