The Checklist

The new trend in loyalty marketing will provide proprietorswith the following:

• Automated Database Building

• Fundraising Non-Profit Strategy

• Prepaid Marketing Strategy

• Tiered Membership Levels (i.e., Gold VIP Card)

• Query of the Database Driving Targeted Campaigns

• ROI Tracking & Analysis (Dashboard)

• Custom Designed HTML Email Campaigns by Theme

• Mobile Text Messaging

• Automated Email Triggers by Event

• Customer Feedback Strategies

• Virtual Mobile Phone Payment Functionality

• Marketing & Promotions Flexibility "On Demand”

• Virtual Sweepstakes & Contests

• Single Sign On Solution

Running Custom Database Queries and ReportsThe proper database account should include access to a robust customer relationship system thatgives you the ability to filter and isolate customer data accumulated during the cardholder activationprocess.

Building a custom report should be a simple, intuitive process that takes mere seconds to completeby clicking a series of radio dials on a single screen. You should be able to query your own memberdatabase by age, gender, league status, frequency, days since last visit, dollars spent, and more.

Email has been an outstanding tool for years but theoptions available to retailers have been somewhatlimited.

First of all, how is the database acquired? Once wehave a database, how do we communicate with ourcustomers?

When implementing an email marketingsolution, make sure you're implementing asolution that offers targeted emailcampaigns based on the theme (birthdays,corporate sales, league newsletters,cosmic bowl etc.) that are relevantlymatched with the subscriber list. Be sure towork with a company that has professionalgraphic design and marketing expertise in-house that can guide you through thisprocess not just give you a logon ID into anapplication and leave you stranded tryingto figure out everything yourself.

Mobilize Your Rewards Card Program

A consumer’s cell phone is “always on—always with”. People just don’t leave home without their phonesand text messaging is the preferred, shorthandmethod of communication for millions of customers.

84% of Americans own a cell phone and over 2 billiontexts are sent daily through the SMS network. Textingis by far the most cost effective and efficient method for communicating direct to your customer base, notto mention the greenest. Plus the open rate is closeto 95%, far superior to email.

The proper Mobile Text Messaging application will bebuilt directly into your loyalty account and seamlesslyintegrates with your membership database. This integration means you can focus your time planning and runningcampaigns and not importing, exporting and managing data between different systems and applications.

NEW TRENDS:• Two way communication strategies for customer feedback and suggestions.• Virtual payment with rewards and/or gift card balances.• Open communication to bypass the desk and go directly to league captains, secretaries etc.• Automated thank you texts generated on your behalf.• Sponsorship capabilities to have the entire program generating revenue!• Bar codes on posters and banners to track results and load value remotely.

What does the sport of bowling offersponsors and how do we take advantage ofit…

..

•• Database query Database query

•• Product sales both inside and outside the center Product sales both inside and outside the center

•• Branding Branding

•• Email and Text sponsorship Email and Text sponsorship

•• Automated thank you notes and special offers Automated thank you notes and special offers

•• Web based exposure Web based exposure

•• Kiosk or scoring system commercials Kiosk or scoring system commercials

•• Inside the center marketing materials Inside the center marketing materials

(posters, banners, etc.) (posters, banners, etc.)

•• Headpin promotions Headpin promotions