INTRODUCTION

At the official Borderless Brands launch event on June 1st at JWT's World Headquarters in New York, executives from GE, PepsiCo, Facebook, AOL, HSBC, Sapient Nitro, Heineken, Thomson Reuters and AMEX kicked off a dialogue that pressed home the critical need for brands to become more adept at connecting with consumers on a global scale.

OVERVIEW In response to these challenges Social Media Week is launching Borderless Brands, a new program that aims to provide global marketers with unique perspectives into how social media is impacting global brand communications.

Consisting of a week-long tour of three international Social Media Week cities, Borderless Brands will enable a small group of executives to meet and engage with media & technology innovators around the world who are shaping the future of social and mobile media.

EXPLORATION AREAS What will each brand take-away from this experience?!

1)  What it means to build a truly borderless brand in today’s shifting communications landscape

2)  How to defend and protect your brand in the new borderless arena 3)  The role of social & mobile media in brand building & global

communications 4)  How to communicate your brands core message across culturally

diverse markets 5)  How to harness the collective power of consumers for brand

building and fan engagement 6)  How new technologies, tools and platforms are being adopted

outside of the US to enable consumers to connect and communicate

WHO YOU WILL MEET Global Leaders in Emerging Media & Technology!

During stops in each city participants will meet the people who are shaping the future of global communications:

•  Global Brand Marketers & CMOs

•  Heads of Local Agencies

•  Founders & CEOs of Technology Start-ups

•  Local Press & Media

•  Hyper-Social Influencers & Industry Experts

ABOUT SMW"

Social Media Week sets out to explore how local and regional societies, cultures, and economies are becoming more integrated & empowered through a global network of communication.

In 2010/11, Social Media Week hosted more than one thousand events in 15 cities around the world with more than 45k people attending and hundreds of thousands connecting online.

Los Angeles

Vancouver

Bogotá

São Paulo

Rio de Janeiro

Buenos Aires

Glasgow

Berlin

Milan

Moscow

Beirut

Chicago

SMW SEPT ‘11 CITIES

Bonin Bough Global Director of Social and Digital Media for PepsiCo

“Social Media Week is a truly global phenomenon—showcasing borderless brands and communications, via the power of social media. We are proud to have been an integral partner, contributing to discussions and idea exchanges on three continents.”