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Strategy Analysis Business Model CANVAS & Business Case Prassed Colombo IIBA Italy Chapter President Carlo Liberale IIBA Italy Chapter VP Education

Bootcamp speech2 - strategy analysis

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Page 1: Bootcamp speech2 - strategy analysis

Strategy AnalysisBusiness Model CANVAS & Business Case

Prassed Colombo

IIBA Italy Chapter President

Carlo Liberale

IIBA Italy Chapter VP Education

Page 2: Bootcamp speech2 - strategy analysis

2

IIBA’s Business Analysis Framework

Source BABOK® Guide – Version 3.0

• Collaborate with

stakeholders in order to

identify a NEED of

STRATEGIC, TACTICAL

OR OPERATIVE

importance (business need)

• Define objectives and the

FUTURE STATE to satisfy

the business need

• Assesses options and

recommends the HIGHEST

VALUE approach for

reaching the future state

• ADDRESS that NEED

developing a change

strategy

Strategy AnalysisRequirements Analysis &

Design DefinitionSolution Evaluation

Business Analysis Planning & Monitoring

Requirements Life Cycle Management

• STRUCTURE, organize and

MODEL discovered

requirements

• Identify SOLUTION options

that meet business needs

• Estimate the POTENTIAL

VALUE of each solution

option

• RECOMMEND THE BEST

SOLUTION option that

meets the need and brings

the MOST VALUE

• Assess and analyze the

PERFORMANCE and the

VALUE delivered by a

SOLUTION

• Identifies limitations which

may be preventing value

from being realized

• Recommend of what should

be done to IMPROVE the

VALUE of the SOLUTION

within the enterprise

Elicitation and Collaboration

•MANAGE and MAINTAINrequirements •Gain CONSENSUS on proposed CHANGES

• COMMUNICATION

and ongoing

COLLABORATION

with STAKEHOLDERS

• ORGANIZE and

COORDINATE the

effort of Business

Analysis

BA Knowledge Areas

Page 3: Bootcamp speech2 - strategy analysis

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STRATEGY ANALYSIS - PURPOSE

• Purpose

• Describes the business analysis work to collaborate with stakeholders to identify the business need, enable the organization to address the need and align the resulting strategy for change with other strategies.

• Define the future and any transition states needed to address the business need

• Discover possible solutions to apply the capabilities of the organization in order to reach the desired set of goals and objectives

• Ongoing activity as changes in the business need occurs or new information results in an adjustment to the change strategy

• A strategy may be captured in a strategic plan, product vision, business case, product roadmap or other artifacts.

Strategy AnalysisSource BABOK® Guide – Version 3.0

Page 4: Bootcamp speech2 - strategy analysis

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STRATEGY ANALYSIS - PURPOSE

Strategy Analysis

Collaborate with stakeholders to

identify the business need

Define the future and

any transition states

Discover possible solutions to

reach the desired set of goals and

objectivesadjustment to the

change strategy,

if needed

A strategy may be captured in a

strategic plan, product vision,

business case, product roadmap

or other artifacts.

Source BABOK® Guide – Version 3.0

Page 5: Bootcamp speech2 - strategy analysis

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STRATEGY ANALYSIS – TASKS INTRODUCTION

BABOK Guide V3 – Chapter 6 Strategy Analysis

Analyze Current State: Understand the business need and the context for change

Define Future State: Determine goals and objectives. Identify what needs to change in order to meet those goals and objectives

Assess Risks: Understand risks and recommend

actions

Define Change Strategy: Identify options for reaching the desired future state. Determine any transitional states required

Page 6: Bootcamp speech2 - strategy analysis

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10.8 BUSINESS MODEL CANVAS

• Purpose

• A business model canvas describes how an enterprise creates, delivers, and captures value for and from its customers.

• Description

• A business model canvas is comprised of nine building blocks that describe how an organization intends to deliver value.

• These are arranged on a business canvas that shows the relationship between the organization's operations, finance, customers, and offerings.

• A business model canvas:

• serves as a blueprint for implementing a strategy

• can be used as a diagnostic and planning tool regarding strategy and

initiatives.

• allows for the mapping of programs, projects, and other initiatives to the

strategy of the enterprise.

Pu

rpo

se a

nd

De

scri

pti

on

Source BABOK® Guide – Version 3.0 Ch 10 - Techniques

Page 7: Bootcamp speech2 - strategy analysis

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10.8 BUSINESS MODEL CANVAS

A business model canvas is comprised

of nine building blocks that describe

how an organization intends to deliver

value.

serves as a blueprint for implementing a strategy

can be used as a diagnostic and planning tool regarding strategy and initiatives.

allows for the mapping of programs, projects, and other initiatives to the strategy of the enterprise.

(*) Source BABOK® Guide – Version 3.0 Ch 10 - Techniques

Page 8: Bootcamp speech2 - strategy analysis

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BUSINESS MODEL CANVAS

(*) Source BABOK® Guide – Version 3.0 Ch 10 - Techniques

Page 9: Bootcamp speech2 - strategy analysis

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10.7 BUSINESS CASES

• Purpose

• A business case provides a justification for a course of action based on the benefits to be realized by using the proposed solution, as compared to the cost, effort, and other considerations to acquire and live with that solution.

• Description

• A business case captures the rationale for undertaking a change and is used to:

• define the need,

• determine the desired outcomes,

• assess alternatives in term of: scope, feasibility, constraints, assumptions, and risks, financial analysis and value

• recommend a solution

Pu

rpo

se a

nd

De

scri

pti

on

(*) Source BABOK® Guide – Version 3.0 Ch 10 - Techniques

Page 10: Bootcamp speech2 - strategy analysis

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10.7 BUSINESS CASES

Define the need

determine the desired outcomes

assess alternatives in term of: scope,

feasibility, constraints, assumptions,

and risks, financial analysis and

value

Recommend a

solution

A business case captures the rationale for undertaking a change

and is used to:

(*) Source BABOK® Guide – Version 3.0 Ch 10 - Techniques

Page 11: Bootcamp speech2 - strategy analysis

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Presenting the Business Case means providing answers to five major questions

Project Background

and objectives – AS IS 1

2

3

4

5

Process/IT

Vision

Programme

Management

BUSINESS

PEOPLESYSTEMS

To Be

1

6

5

4

32

Benefit

Analysis

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

1996 1997 1998 1999 2000 Total

Minimum Maximum

Costs AnalysisFinancial Model Analysis

Why should we start the Programme?

What are the Benefits?

What are the Costs?

How strong is the business case?

What are the risks of the operation?