How Big Companies Use Social Media

Mark YoltonSAP

San Francisco | June 23, 2009

“Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem”

Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem

Communities of Innovation at SAP

Mark Yolton SVP, SAP Community Network Global Ecosystem & Partner Group

June 23, 2009

Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem

Communities of Innovation at SAP

Abstract:

The world’s largest enterprise software company has built an extremely strong and robust customer-focused ecosystem of customers in all sizes and from all industries across 200+ countries and territories, partners of all types, bloggers/analysts, SAP employees in every department, and many others.

A key differentiator is SAP’s network of communities, each targeted to serve specific roles and titles … full-featured virtual communities augmented by physical events and rich programs that connect more than 1.6 million individuals from around the world who actively collaborate and co-innovate.

Learn how SAP is delivering extraordinary value to the members of its vast global ecosystem through the SAP Community Network.

© SAP 2009 / Page 3

The Best-Run Businesses Run SAP Large, Medium, and Small ... In All Industries ... Globally

Revenue Operating income* Employees

CAGR total revenues: 10% CAGR operating income*: 15%

20,975

24,178

28,410 28,797 29,610 32,205

35,873

1999 2000 2001 2002 2003 2004 2005

796

1,244 1,471

1,688 1,880

2,086 2,410 5,110

6,265

7,341 7,413 7,025 7,514

8,513

2006

39,355

2,705

9,402

2007

43,861

2,735

10,242

2008

2,842

11,567

51,536

  SAP 2008 revenues: €11.5 billion   ~85,000 companies in ~25 industries   12 million users in 120+ countries   Unique global ecosystem of:

  >1.6 million community members in ~200 countries and territories

  >2,000 partner solutions and companies – service, software, technology, channel

© SAP 2009 / Page 4

Dynamic Market Forces Are at Work

© SAP 2009 / Page 5

…To “build to adapt” From “build to last”…

Market Shifts and Competitive Dynamics Are Driving Business Transformation

Agility and innovation

Connect and collaborate

Co-Innovation

Organic

Fluid

Consolidation and efficiency

Command and control

Internal R&D

Mechanical

Rigid

© SAP 2009 / Page 6

New Ecosystem Approaches are Developing

Old ecosystem approach   A few companies dominate

the landscape   One-to-many connections managed

as distinct relationships   Mechanical and linear

New ecosystem approach   Many companies participating in an

extended value chain   Ecosystem of customers, partners,

suppliers, influencers, and others   Organic and interconnected   Dynamic system or business network

© SAP 2009 / Page 7

Rethink Success Customer-Focused Ecosystem

Trusted and Relevant Partner Solutions and Services Communities of Innovation

SAP BusinessObjects Community

Business Process Expert Community

Enterprise Services Community

SAP Developer Network

Channel Partners

Software Solution Partners

Technology Partners

Service Partners

Customers

Sta

ndar

ds &

O

pen

Sou

rce

Cus

tom

er &

Indu

stry

Va

lue

Net

wor

ks

Customers

SAP EcoHub

Community Architecture Business v. Technical and Companies v. Individuals

SAP EcoHub  LOB heads, purchase

decision-makers  Online solution marketplace  Discover, evaluate, and buy

partner and SAP solutions

Standards and Open Source

 Customers, Industry Leaders  Common business and

technology standards  Lower cost of integration & IT

ownership

Enterprise Services Community

 IT pro’s at customers, partners, and SAP

 Create SOA services specs for deployment in ESR

SAP Developer Network  IT pros, developers, enterprise architects,

sysadmins  NetWeaver platform products and extensions  Configure, install, run, optimize, innovate

BusinessObjects community

 Report designers, developers, business users

 Share insights on business intelligence and information management

Business Process Expert community

 Business analysts, enterprise architects, consultants

 Business topics by solution and industry

 Best practices in business process

Companies Individuals

Bus

ines

s Te

chni

cal

© SAP 2009 / Page 8

University Alliance Community

 Students and Professors

  Technology and Business tracks

  Learn, connect…

Introducing the SAP Community Network: A Large, Global Online Network of SAP Experts

Members

Traffic

Contributors

Momentum

>1.5 million members >200 countries / territories ~20,000 new members/month

~600,000 unique monthly visitors >2 million unique visits per month ~20 million pageviews per month

>150,000 have contributed >70,000 in 2008 alone >7,000 highly active >4,500 bloggers

~6,000 posts per day in 200+ forums >1 million topic threads >5 million total messages

© SAP 2009 / Page 9

Business and IT Professionals working for Customers, System Integrators, ISVs, Consulting Firms and SAP

SAP Collaboration Workspace

Private Collaboration: Protected with selective access

BNT* and Social Media Intersect in Two Ways: Private, orchestrated communities, focused on companies

Enterprise Services Community  Collaboratively creates specifications for core

SAP processes for Enterprise Services Repository

Industry Value Network  Delivers pre-integrated, multi-vendor solutions

to address industry-specific needs

Industry and Technology Standards  Ensures SAP's platform is open and

interoperable with other vendor solutions in heterogeneous IT environments

 Covers business and technology standards, open source

© SAP 2009 / Page 10

* BNT: Business Network Transformation

Content, Collaboration, Events

BNT* and Social Media Intersect in Two Ways: Large, open communities, focused on the individual

SAP Community Network

Wiki

Forums

Blogs

Events

* BNT: Business Network Transformation

Web 2.0 technology +   Forums, blogs, wiki

 Web topic aggregator pages

 Content library, whitepapers, articles

  eLearning, downloads, trial licenses

 Reputation, ratings, recognition …

© SAP 2009 / Page 11

Communities for a Variety of Roles:   SAP Developer Network   Business Process Experts   SAP BusinessObjects Community   University Alliances Community   SAP EcoHub = marketplace … with Physical Events   SAP Tech Ed + SAP Tech Tour

Community 2.0 Platform & Programs Communication, Collaboration, Co-Innovation

© SAP 2009 / Page 12

SAP EcoHub Community-Driven Online Solution Marketplace

Accelerated Discovery

Trusted Engagement

Power of Insight

© SAP 2009 / Page 13

SAP EcoHub What Our Customers, Analysts, and Media Are Saying

“SAP AG has launched an online marketplace offering software from ISV and solution partners that complements and extends SAP's applications…the online marketplace is already up and running” – Rick Whiting, Channel Web, October 2008

“SAP puts collaboration at heart of business strategy... Software company SAP is working with third-party suppliers and its customers to tackle poor trading conditions in the face of economic downturn.” – ComputerWeekly.com, October 2008

“SAP’s newly launched EcoHub recognizes the need for SAP to provide its clients a more… comprehensive method to find partner or SAP sourced systems. It is still in the early days, but this community-based approach could become a valuable asset for SAP, its clients, and its evolving ecosystem.” Nigel Montgomery, AMR Research, October 2008

“SAP calls the EcoHub a ‘trusted marketplace,’ and the largest element is that SAP itself hosts the marketplace.

However, a significant element is that the partners providing solutions and all the

solutions themselves have been certified by SAP.”

David Bradshaw, Research Manager, Applications and Solutions, IDC EMEA

IDC, SAP Launches the EcoHub, Doc # Q83Q,

October 2008

“EcoHub is a step in a fresh direction for SAP.”

– Dennis Howlett, ZDNet.com, October 2008

“SAP EcoHub is an easy to use single source that will streamline the process for identifying trusted relevant solutions that meet our business needs and work within our existing SAP installations. This is something that I have been searching for a long time” Matt Stultz, VP., Global Information Technology October 2008

© SAP 2009 / Page 14

Demo Jam – Las Vegas

SAP Tech Ed and SAP Tech Tour Events Bring Communities to Life

Community Day – Bangalore

Keynote – Munich

Community Clubhouse – Munich

© SAP 2009 / Page 15

SAP TechEd and TechTour 2009 >28,000 attendees in more than 45 worldwide events

APJ:

China India (2) Japan Korea Taiwan

Tech Tour attendees APJ ≥ 3,000

EMEA:

Austria Bahrain Baltics Belgium Bulgaria Croatia Czech Republic France Greece Hungary Israel Italy

Tech Tour attendees EMEA ≥ 8,000

Netherlands Poland Romania Russia Slovakia South Africa (2) Spain Switzerland (2) Turkey West Baltics United Arab Emirates United Kingdom

N. America: (ASUG Chapter Meeting)

Atlanta Chicago Minneapolis TBD TBD

South America:

Argentina Brazil Chile Columbia (2) Dominican Republic Ecuador Peru Venezuela

Tech Tour attendees Americas ≥4 ,000

8,000

12,000

8,000

Bangalore

Shanghai

Vienna Phoenix

© SAP 2009 / Page 16

TechEd Events www.sapteched.com Tech Tour Events www.sapteched.com/techtour

~70 SAP Mentors

<1/100th of 1%

~7,000 Highly Active Contributors

~½ of 1%

>70,000 in 2008

Contributors ~5%

>170,000 Lifetime

Contributors ~10%

>1,600,000 Total

Community Members

Core Contributors Power the Communities

© SAP 2009 / Page 17

SCN Top Contributors Reputation Management System

  Top three point earners in 29 categories from 200 topics

  Special recognition at events and online

  Recognized for contributions to improving community knowledge and understanding

SAP Mentors The Elite of the SAP Community Network

 Role models for the community

 Provide passion and energy + coaching on tone, content, context

 Mentors take on a leadership role

 Create a sense of belonging

 Candid feedback + direction to SAP

 Preview, advise, counsel

 Trusted, semi-private communication channels

Special status to exceptional, professional, and high-value members of our SDN, BPX, and SAP BusinessObjects communities

© SAP 2009 / Page 19

2008 Community Activity Overview Global Reach, Rich Content, Active Contribution

  ~250 articles published per month   by ~200 extended team content publishers

  ~50 eLearning modules per month   ~120k eLearning views per month   ~200,000 forum posts per month   ~300 blogs published per month   >375k SDN Newsletter subscribers   >250k BPX Newsletter subscribers   ~940k SDN + 50k BOC + 30k BPX homepage

views per month   3.9M SCN points in all of 2008

  >150k lifetime contributors; >70k in ’08

  12k contributors >100 lifetime points; >6,300 in ’08

  6,500 lifetime contributors >250 points; >2,700 in ’08

  >160 features, projects, and platform changes implemented in ’08

  2 million content searches per month

© SAP 2009 / Page 20

SAP Communities Deliver Customer Value

Florida’s investment in an SAP tax and revenue management solution yielded a 9:1 ROI.

“Extending our solution… required a very different business process. With BPX, we tapped into experts and launched faster leveraging the work of others.”

Louis Panebianco Florida Department of

Revenue

Proctor and Gamble has moved from a community definition group for Sales Order Cockpit in 2008 to pilot and ramp up in 2009.

“Our Sales Order Cockpit will provide significantly improved user productivity for Customer Service Operations.”

Dr. Dietmar Giljohann, Global Solution Owner,

Order Management in Supply Network Services

Procter and Gamble, Inc.

Siemens' developers actively tap into SDN to enhance work with SAP technologies.

“Siemens resolves NetWeaver-related technical problems using SDN 50 % faster than through other channels.”

Richard Hirsch Senior Portal/SAP NetWeaver®

Consultant Siemens IT Solutions

and Services © SAP 2009 / Page 21

The SAP Ecosystem makes headlines

SAP has set the standard — certainly within the tech industry — and offers a good example of the potential. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem.” John Hagel and John Seely Brown How SAP Seeds Innovation Business Week, July 2008

“ The route of communities can be a powerful strategy…I see this as a competitive advantage (for SAP). Other vendors … are more instance-oriented and unsophisticated.” Stephen Hendrick SAP Tech Ed Las Vegas Highlights, IDC

“

Many businesses can create stickiness by building user communities. Every year, … SAP hosts conferences where customers can meet with IT experts, software developers, and, most important, each other. These aren’t sales events per se, but you can be sure that attendees leave with a feeling of partnership with SAP.

Jack and Suzy Welch, The Welch Way Business Week, September 2008

“ THE WELCH WAY

© SAP 2009 / Page 22

SAP has elevated its community development into an entire practice … it allows the most dedicated members of its community direct access to senior management to provide feedback on products, services, and strategy. This is the best way to stay customer-focused and relevant in a rapidly changing competitive environment.”

Chris Andrews Four Components of Successful Innovation, Forrester, April 2009

“ © SAP 2009 / Page 22

  Free access to subject matter experts for fast implementation + issue resolution   Many support resources reduce TCO   Increase knowledge at low cost   Connect with peers and partners; increase influence   Co-innovate by connecting experts for surprising results

Customers

  Quick product/service adoption and market ramp-up   Speed, agility, better decision making, and risk reduction via rich insights   Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell   Improved product and information quality with outside-in feedback on our products,

services, processes, and customer experiences SAP

Partners

  Proof of strong commitment to ecosystem enablement and success   Lead generation for the ecosystem – SAP and partners   Co-innovation by connecting experts with others = leadership   Gateway to solution certification Our Ecosystem

Our communities drive value to…

  Subject matter experts for solutions, innovation, and market insight   Many implementation and support resources reduce support costs   Demonstrate expertise, generate leads to >1.5M members globally

© SAP 2009 / Page 23

  Leading Practices   "How-to” Guides   Whitepapers, Articles   Newsletters   eLearning   Enterprise Services Definitions, Business Maps

and Implementation Documents

Exclusive Content

  Configuration and Optimization Examples

  Audio / Video Demos, eLearning   Widgets, Wizards, Editors   Previews, Trials, Add-Ons   Tools, Analyzers, Development Kits   Solution Composer   Downloads

Rich Assets

  Peer Networking   Events   Industry and Solution Forums   Thought Leader Blogs   Collaborative Wikis   Access to Influencers + Execs

Connectivity

  Skills Enhancement   Member-Granted Points   Awards Program   Appreciation, Status   Awareness, Visibility   Education, Development   Skills Certification   SAP Mentor Program

Career Enhancement

Our communities deliver value thru…

© SAP 2009 / Page 24

© SAP 2009 / Page 25

The Essential “Strategic Argument” for SAP Communities of Innovation

Business Network Transformation provides competitive differentiation   In a fast-changing market, marked by high expectations and requirements   With agility, reach, scalable co-innovation   From 1:many to many:many and community:community network relationships

Social networks open-up enterprises to reach across entire ecosystems   Web 2.0 Enterprise 2.0 Communities 2.0 …   By enabling virtual and physical community collaboration

SAP orchestrates "communities of innovation" to create value and to share benefits across its global ecosystem

  Faster, broader product adoption with higher customer satisfaction   Stronger affiliation to SAP and partners with deeper commitments   Extensive co-innovation differentiation, value   Economic impacts and advantages for all   Transformed relationships between customers, partners, suppliers, independents…

© SAP 2009 / Page 26

SAP Community Network: Building a Culture of Community

© SAP 2009 / Page 26

Connect, Collaborate, Contribute, Co-Innovate

© SAP 2009 / Page 27

  SAP Community Network (SCN) http://scn.sap.com

  SAP Developer Network (SDN) http://sdn.sap.com

  Business Process Expert community (BPX) http://bpx.sap.com

  Business Objects Community (BOC) http://boc.sap.com

  SAP TechEd & Tech Tour http://sapteched.com

  SAP EcoHub http://ecohub.sap.com/

  Enterprise Services Community http://esc.sap.com

  University Alliance Community https://www.sdn.sap.com/irj/scn/uac

  Partner Portal and PartnerEdge http://www.partnerwithsap.com/

  Industry Value Networks (IVNs) http://www.sap.com/community/pub/innovation/ivn/

  Industry and Technology Standards https://www.sdn.sap.com/irj/sdn/standards-and-opensource

Mark Yolton Senior Vice President SAP Community Network

http://bpx.sap.com http://sdn.sap.com http://boc.sap.com http://sapteched.com

T 650-687-4656 E mark.yolton@sap.com

Thank You!

© SAP 2009 / Page 28

Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem

Communities of Innovation at SAP

APPENDIX

© SAP 2009 / Page 30

The SAP Ecosystem Extends SAP’s Core

Industry-Focused Excellence

•  Comprehensive , integrated, & industry-specific solutions with partners

2

3

1

Community-Powered Results

•  Role- and task-based community engagement model

•  Quickly connects members with experts and the resources they need

Orchestrated Co-Innovation

  Integrated approach with partners, customers, and individuals

  Address entire solution lifecycle from development to deployment and ongoing operations

Accelerate Innovation

Enhance Return on Investment

SAP Products, Solutions, & Services

SAP Ecosystem

Deliver Breakthrough Results…

  Reduce integration costs with pre-certified solutions

  Decrease integration risk with standards-based deployments

  Cut costs of acquiring knowledge

  Innovate ‘at the edge’ of the company

  Trusted & relevant partner solutions & services

  24x7 access to relevant knowledge & expertise

  Rapidly find & deploy diverse resources

…Unique Ecosystem Approach

 Speed, agility, better decision making, risk reduction with rich information and insights  Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell via influencers  Improved product and information quality with outside-in feedback on products, services, processes, and experiences  Co-Innovation by connecting experts with others for surprising results  Quick adoption and market ramp-up  Better informed and successful customers  Lead generation for the ecosystem

 Direct access to other subject matter experts for solutions, innovation, and market insight  Gateway to solution certification (ICC)  Abundant implementation and support resources to reduce partner support costs  Opportunity to demonstrate expertise, generate leads to >1M members globally  Proof of SAP’s strong commitment to ecosystem enablement and success   Direct sales leads via EcoHub

 Free access to best practices and subject matter experts for fast issue resolution  Abundant implementation and support resources, reducing TCO and maintenance costs  Build internal expertise, and increase knowledge at low cost  Connect with peers and partners for new information & with people they didn’t have access to before  Generates a closer connection to each other and to SAP   Co-Innovation (connect experts with other experts for surprising results)

Community Benefits & Risks

Benefits for Customers Benefits for Partners Benefits for SAP

Risks of Doing It Wrong…   Disaffected employees and customers have a platform to vent; if no response then the sense that the

company doesn't care; need for constant attention   Can create a negative perception of inauthentic interaction or that there's one-sided benefit (to the

company only, not for the customers and partners and other community members)   Little or no activity can create the sense that the company is irrelevant; community care must be part of

a company's DNA, and the community needs to care enough to engage   Conflicting information if official company positions don't match behaviors or customer experience   Increased company exposure from a lack of control over information flow … but a red herring as true

information control (message management) does not exist © SAP 2009 / Page 31

Communities Enrich SAP’s Own Business Network Transformation

Evolving Role of Communities Implications:

1 Solidify the Core: Establish strong foundation on value to build, expand, connect (e.g., scalable technology platform )

2

3

…Today…

Integrated Communities

Provide SAP with outside-in innovation and insights

Generate incremental revenues through e-commerce enablement

Lower costs of customer technical assistance, customer acquisition, operations, support

Mainstream community efforts into SAP, partner, and customer processes

Impa

ct o

f Com

mun

ities

C SAP

P

C

C

P

Thriving Community

Fast-growing, passionate, loyal community members share solutions and expertise

Collaboration on best practices and innovations

Borderless Enterprise

Enable customers and partners to create communities connected with SAP and each other

Accelerate innovation by leveraging collective collaboration of community (e.g., ESC, Innocentive… )

Build an economic web of interconnected business models to accelerate distribution and value capture (e.g., LinkedIn + ERP/CRM)

Time

C SAP

P

C

C

P

C P

P

P

C

C

C C

C

P

C

C

C P

C

C

C

C P

SAP C

C

C

P

Integrate & Mainstream: Incorporate community practices broadly into SAP business models (e.g., formalize outside-in innovation with R&D)

Multiply & Accelerate: Remove barriers and facilitate connections with other communities (e.g., IP policies to accommodate co-innovation)

© SAP 2009 / Page 32

Newsletters

Customer Success Stories

Special Offers

Blogs

SAP Thought Leaders

Customer & Partner Contributors

Hot Topics and Sponsored Links

Community News

Faces from the Community

Content Library

Four Communities at Top Level Advanced Search

Noteworthy

Premium Content

Personal Contributions

Top Contributors

Contextually Related Articles

Wiki

Featured Content

Physical Events

Community 2.0 Platform & Programs Communication, Collaboration, Co-Innovation

Video & Podcasts

Innocentive

© SAP 2009 / Page 33

Community Tools Enable a Rich Exchange

© SAP 2009 / Page 34

Role-Based Communities Serve a Wide Spectrum of Member Interests

 Developers, consultants, analysts, systems integrators, SAP  Ask and answer technical questions  Get expert advice; share detailed solutions  Find tools and documentation for implementation and operations

 Business analysts, enterprise architects, consultants, SAP  Best practice sharing by industry and application type (CRM, ERP)  Discuss business process, solutions and software implementation

 Report and dashboard designers, enterprise developers, IT professionals, SAP

 Resources and insight to transform data into information for better decision-making

 Business intelligence and information management solutions

SAP Developer Network

Business Process Experts

Business Objects Community

 Students and professors learning and teaching SAP  Access and share product, process, and curriculum information  Make contacts across schools and with practitioners globally  Engage to develop collaborative team work habits early

University Alliances Community

© SAP 2009 / Page 35

SAP Developer Network SDN

© SAP 2009 / Page 36

Business Process Experts BPX

“The BPX community contains some of the brightest minds you can find on the planet related to SAP” Dennis Howlett, Blogger

“The BPX community is growing and thriving… it’s time to jump on it” Dale Young, Cap Gemini

“I’m a fan of BPX because SAP professionals of all flavors gather to collaborate… and SAP is participating” Jon Reed, JonERP.com

“BPX connects the geeks and the suits… helps me move ahead in my career”, Jim Spath, Black & Decker

© SAP 2009 / Page 37

“That fixed it! If I had a million dollars I'd give it to you. I can't thank you enough. Have a wonderful day.”

“Thank you, thank you, thank you!!!!! After several days of beating my head against the wall, my report works!”

“Thanks a bunch, guys!!! This place is great. It took me all day to research by myself and now it is solved in an hour.”

Sampling of Feedback

SAP BusinessObjects Community BOC

The premier SAP Business Intelligence community for all your technical needs

Participation Value/Benefit   Reduce implementation & deployment time   Empower end-users to perform their own

business intelligence on SAP data   Tap the community to get answers – fast   Self training thru documents, articles,

webinars   Collaborate with experts and other peers

Incredible adoption and growth   Launched in 2008   Membership is now 230,000   Discussion forums with >100 moderators   14,000+ forum posts per month   100’s of Business Objects blogs   Crystal Reports & Xcelsius best-practices   Forums localized to Korean, Japanese, Chinese   One of fastest-growing and most popular topics on SCN

© SAP 2009 / Page 38

University Alliances Community Cultivating the Future

  Launched early 2009

  Already ~50,000 members globally

  For university professors, faculty, and students

  First online global academic community of its kind

  Rich content and collaboration tools open to everyone

  Additional private collaboration spaces and tools for UAC members only

© SAP 2009 / Page 39

Business Process Expert Community (BPX) eBook

  “Process First" describes the evolution of the Business Process Expert (BPX)

  The BPX role adds value by increasing effective communication and program leadership skills across technical and business boundaries

  Book was written through collaborative contributions from the BPX community via wiki in 2008

© SAP 2009 / Page 40

Open innovation marketplace where experts solve challenges in technology, science, and business

  Prize-based open innovation   SAP, customers, and partners sponsor challenges   Community members solve for financial rewards!

https://www.sdn.sap.com/irj/sdn/innocentive

SAP & Innocentive

SAP Innovation & Technology Pavilion

© SAP 2009 / Page 41

New: Docupedia Shared Product Knowledge = Lower Total Cost of Understanding

  Interactive version of SAP NetWeaver product documentation  SCN members can find, view, comment, organize, and rate our product information  Wiki-based: community members enhance documentation quality and completeness  Benefit for everyone: more effective, efficient, community driven product documentation

© SAP 2009 / Page 42

An essential stepping stone for developers and consultants

Complete Offering: (available in U.S. and Germany)   One-year, low-cost, test, development, and commercialization license to the entire SAP NetWeaver platform ($1170 + tax US, €1071 Germany)   Automatic notification of patches and updates   Virtual SAP TechEd content to build expertise   Personal SAP namespace

Customer Feedback:   “For me, this subscription is clear proof that SAP supports start-up companies and freelancers

so that the SAP Ecosystem will grow.” – Marcel Salein   “We are now subscribers in our second year and this great product helped us in finding

solutions for our clients’ challenges, to build test scenarios, and to train our staff.” – Oliver Kaluscha

  “I am planning to start a new company together with some friends, specializing on SAP Portal applications, and I see the NetWeaver Development Subscription as the cornerstone for our success” - Robert Briese

Software Subscriptions One-Year SAP NetWeaver Development Licenses +

To learn more: sdn.sap.com/irj/sdn/subscriptions © SAP 2009 / Page 43

Virtual SAP TechEd Extraordinary Knowledge Transfer in a Convenient Format

 Best of SAP TechEd  Accessible to all  Online and offline access  Available nowhere else

 Cutting-Edge SAP Technologies  Best practices  Product roadmaps   Industry solutions

 Affordable  Complete Package:

–  2006, 2007, 2008, +2009  500+ sessions  € 300 per license

recorded live at SAP TechEd © SAP 2009 / Page 44

SAP Pinnacle Awards Recognizing Extraordinary Partnerships for Shared Benefit

SAP Partner Pinnacle Awards recognize SAP partners who have

excelled in developing their partnership with SAP by providing

quality products, solutions, and services to our customers

  Top Community Contributor Categories   SDN Top Contributor   BPX Top Contributor   BOC Top Contributor   ESC Top Contributor (new in ’10)

© SAP 2009 / Page 45

Evolving to a Borderless Enterprise

SAP Communities

© SAP 2009 / Page 46

SAP Community Network: Building a Culture of Community

© SAP 2009 / Page 47

How Big Companies Use Social Media

Learn more about upcoming and past BlogWells:http://gaspedal.com/blogwell

orlive@gaspedal.com