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Blog Marketing A Plan to Get 100K Blog Readers Pamela Vaughan, Inbound Marketing Manager @pamelump
ADVANCED
#inbound12 #inbound12
PAMELA VAUGHAN
I’ve written more than 650 HubSpot blog posts. (I’ve also played a zombie in a HubSpot video.)
@pamelump
#inbound12 #inbound12
BLOG MARKETING implementing a marketing strategy to grow and scale the impact of your blog
#inbound12
12% the HubSpot blog generates 12% of HubSpot’s overall monthly new leads
*
- HubSpot Data
#inbound12
3 STEPS TO 100K BLOG READERS
16
2) CONVERT VISITORS INTO SUBSCRIBERS
3) LEVERAGE EVANGELISTS
1) GET DISCOVERED
#inbound12 #inbound12
500% a post on the HubSpot blog that has at least 50 inbound links gets 500% more views, on average
*
- HubSpot Blog Data
#inbound12 #inbound12
STRIVE TO CREATE A ‘BIG HIT’ EVERY TIME YOU BLOG
some people refer to this as ‘link bait’
#inbound12 #inbound12
SHARE TOP BLOG CONTENT IN SOCIAL MEDIA on Facebook, Twitter, LinkedIn, Google+, and other social networks
#inbound12
4x on average, photos generate 4x more Facebook shares than links
*
- HubSpot Facebook Data
#inbound12
SEEK GUEST BLOGGING OPPORTUNTIES
get exposure to new audiences by targeting complementary blogs
“This is a guest post written by Pamela Vaughan, HubSpot’s inbound
marketing blog manager. Check out the HubSpot blog
for more helpful inbound marketing content.”
#inbound12 #inbound12
2x businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month
*
- Internal study of 720 HubSpot customers with 50+ email subscribers
#inbound12
CREATE A BLOG SUBSCRIPTION LANDING PAGE
use this page to convert discoverers into dedicated blog readers
emphasize email subscription above the fold
demonstrate the value of subscribing
use social proof
OPTIMIZE YOUR LANDING PAGE
#inbound12 #inbound12
13% 13% of monthly traffic to the HubSpot blog comes from email
*
- HubSpot Blog Data
#inbound12 #inbound12
9x businesses that blog more than once per week generate 9x more blog email traffic than business that blog just once per month
*
- Internal study of 720 HubSpot customers with 50+ email subscribers
#inbound12 #inbound12
CREATE BLOG SUBSCRIPTION CTAS
use HubSpot’s Call-to-Action tool to create and A/B test CTA variations
#inbound12 #inbound12
PLACE SUBSCRIPTION CTAS RIGHT ON YOUR BLOG ARTICLES be more “in your face” about converting blog visitors into subscribers
#inbound12 #inbound12
ADD BLOG SUBSCRIPTION CTAS TO SMART CTA GROUPS use on other web pages to give visitors a low-commitment conversion opportunity
#inbound12 #inbound12
DO A DEDICATED EMAIL SEND TO CONTACTS
promote blog subscription to segments of contacts in your marketing database
#inbound12 #inbound12
INCLUDE BLOG CONTENT IN LEAD NURTURING EMAILS
include successful, targeted blog content in segmented workflows
#inbound12 #inbound12
ADD SOCIAL SHARING & FOLLOW BUTTONS EVERYWHERE but only those that matter to your audience
#inbound12 #inbound12
7x websites with Twitter share buttons generate 7x more Twitter mentions than websites without
*
- BrightEdge Technologies
#inbound12 #inbound12
SOLICIT CONTENT FROM INDUSTRY EXPERTS
you’ll benefit from a big name, and they’ll share their guest blog content with their network
#inbound12
SO SHOULD YOUR BLOG MARKETING CYCLE
77
2) CONVERT VISITORS INTO SUBSCRIBERS
3) LEVERAGE EVANGELISTS
1) GET DISCOVERED
#inbound12 #inbound12
Optimize Before You Start Blog Marketing
Learn how to clean up any silly blogging bloopers so you can start implementing your blog marketing strategy.
http://bit.ly/blogbloopers