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Intro to Management 1
Tea Tree Systems Michael Chamberlin Bill Wenrich Daniel ZhaoDrew Kessler
by Michael Chamberlin April 15th, 2010
Intro to Management 2
Agenda• Our Strategy– Client selection– Unique solutions– Dynamic teams
• Our Culture• Adaptations– Partnerships– Brand Recognition– Future Expansion
• Conclusion• Questions
Intro to Management 3
Our StrategyStrategyProductionDesignDevelopment
Client Selection• Look for the best fit, not
the most money• Do not offer bids• Extensive interview processUnique Solutions• Innovative, custom
productions• All work in-house
Intro to Management 4
Our Strategy• Dynamic teams• Cross-disciplinary
collaboration• Consistency and
experience• Constant
communications
Art Director
Producer
Producer
Developer
Developer
Designer
Designer
Intro to Management 5
Our CultureSmall teams encourage collaboration
No middle managementFlexible and adaptableEncouraged to push limitsMix work and fun
Get things done, butdon’t get burned out
Intro to Management 6
NEXT
What we should change?
Intro to Management 7
Adaptations
• End partnerships with traditional advertising firms– Don’t need larger firms to provide clients– Third parties distance our brand from the customers– Loss of creative ownership via outside firms
• Exit this market segment gradually– Accept increasingly fewer new contracts– Complete existing contracts
Intro to Management 8
Adaptations• Increase brand recognition
through minor corporate advertising– Focus on unobtrusive methods– Differentiate services
• Associate the company with its digital productions– Consider adding a hidden
computer Easter egg to Internet media
– Include taglines on other media
Intro to Management 9
Adaptations• Prepare for future expansion– Seek another location in New York City– Maintain corporate culture by running two
small offices– Reduce
micromanaging by reducing CEO involvement in day-to-day operations
Intro to Management 10
Conclusion
Continue using small, diverse teamsStop accepting third-party contractsReinforce brand ownership of digital mediaFocus on maintaining creative performance and
corporate cultureInvestigate future expansion within New York
Intro to Management 11
Questions?
Intro to Management 12
Referenceshttp://www.dmconfidential.com/blogs/column/Trends/606/ http://hbr.org/2004/09/perfecting-cross-pollination/ar/1 http://www.mindtools.com/pages/article/newTMM_90.htm http://queue.acm.org/detail.cfm?id=1180188 http://www.entrepreneur.com/humanresources/employeemanagementcolumnistdavidjavitch/article204890.html http://farm3.static.flickr.com/2175/3853897605_73f394e115.jpg