Beyond “Wellness”

A New Behavioral Engagement ModelTo Improve Employee

Morale, Communications,And Health Outcomes

Beyond “Wellness”

A New Behavioral Engagement ModelTo Improve Employee

Morale, Communications,And Health Outcomes

© LoneStartNow 2015

. . . LoneStartNow was foundedin order to implement a newBehavioral Strategy specifically designed toengage those individuals most at risk forpreventable chronic illness but least likely

to participate in traditionalworkplace wellness

programs.

In 2004 . . .. . . LoneStartNow was foundedin order to implement a newBehavioral Strategy specifically designed toengage those individuals most at risk forpreventable chronic illness but least likely

to participate in traditionalworkplace wellness

programs.

In 2005 . . .. . . Recognizing the urban / ruraldisparities in health awareness, resourcesand outcomes, we focused our attentionwhere we believed we could do the mostgood: rural healthcare providers and thecommunities they serve.

. . . Recognizing the urban / ruraldisparities in health awareness, resourcesand outcomes, we focused our attentionwhere we believed we could do the mostgood: rural healthcare providers and thecommunities they serve.

. . . We recognized a growing“Wellness Dilemma” among employers:

While improving the health status of theiremployees was a business imperative . . . Manywere justifiably reluctant to commit additionalresources to yet another underperformingwellness program.

In 2014 . . .. . . We recognized a growing“Wellness Dilemma” among employers:

While improving the health status of theiremployees was a business imperative . . . Manywere justifiably reluctant to commit additionalresources to yet another underperformingwellness program.

Why a “Business Imperative?”

For every 100 employees, employersnow spend an extra $73,000 ayear just in direct medical and

pharmaceutical costs.

Today about 9 out of 10 FTE’Sare overweight and/or haveat least one chronic illness.

For every 100 employees, employersnow spend an extra $73,000 ayear just in direct medical and

pharmaceutical costs.

Most workplace wellness programs:• Cost too much• Require a long-term financial commitment• Are a burden to administer• Have low rates of voluntary participation• Fail to achieve desired outcomes

Why the Reluctance?

Most workplace wellness programs:• Cost too much• Require a long-term financial commitment• Are a burden to administer• Have low rates of voluntary participation• Fail to achieve desired outcomes

Many employers now have what wecall “Wellness Fatigue”

A new Engagement modelthat is specifically designedto overcome the inherent limitations ofcurrent workplace wellness programs:

We responded with . . .

A new Engagement modelthat is specifically designedto overcome the inherent limitations ofcurrent workplace wellness programs:

• Cost• Complexity• Disappointing Outcomes

Minimize the employer’s riskwhile maximizing employeeengagement.

Our Challenge:

Our Solution:A voluntary initiative that is paid for by theparticipating employees, not the employerand all stakeholders share risk and reward.

Our Solution:

Here’s Why This Works:We create an opportunity for all employees tovoluntarily engage in a team-building, morale-boosting initiative that:

• Initially focuses on Stress• Initially avoids “Wellness”• Is employee “owned”• Demands shared accountability

We create an opportunity for all employees tovoluntarily engage in a team-building, morale-boosting initiative that:

• Initially focuses on Stress• Initially avoids “Wellness”• Is employee “owned”• Demands shared accountability

Why Stress?

Our individual and collective stress levelsare at an all-time high. And whilestress is a significant contributorto preventable chronic illness . . .

Our individual and collective stress levelsare at an all-time high. And whilestress is a significant contributorto preventable chronic illness . . .

. . . the need to manage stressisn’t as stigmatized as the need to participatein a “weight-loss,” or “wellness” program.

And Because of That:

It provides us with an ideal introductionto a broader conversation about health andwell-being. One that must be:

• Positive• Realistic• Relevant• Fun

• Positive• Realistic• Relevant• Fun

Neat Theory . . . But Does It Work?

Even though the participating employees arepaying for the initiative*,

we’re achieving an averagerate of voluntary participation

of over 65 percent.

*$5 PEPM(less than the cost of one fast food meal)

Even though the participating employees arepaying for the initiative*,

we’re achieving an averagerate of voluntary participation

of over 65 percent.

*$5 PEPM(less than the cost of one fast food meal)

. . . Creates thefoundation for anew organizational “culture,” one wherehealthier behaviors are learned, adopted,shared and sustained.

This “Re-framed” Conversation . .

. . . Creates thefoundation for anew organizational “culture,” one wherehealthier behaviors are learned, adopted,shared and sustained.

This is how we turn a “Me Problem”into a “We Opportunity”

Beyond “Wellness”By avoiding the inherent limitations of most

workplace wellness programs, we enableemployers to invest wisely and confidently in

their most important resource.

Today, both employers and employees aremore motivated than ever before to improvetheir health status.That’s because they now understand that:

Here’s Some Really Good News:

=

• Is derived from ten years experience• Protects scarce resources• Applies established principles of

Social Neuroscience and Behavioral Economics• Responds to today’s demand for shared

accountability• Replaces the outmoded client-vendor

relationship with a functional,partnership between all stakeholders

This New Model:• Is derived from ten years experience• Protects scarce resources• Applies established principles of

Social Neuroscience and Behavioral Economics• Responds to today’s demand for shared

accountability• Replaces the outmoded client-vendor

relationship with a functional,partnership between all stakeholders

LoneStartNow is available to workwith those organizations that need toimprove health outcomes, have beenfrustrated in their attempts to do so and canprovide the leadership necessary to be successful.

A Call to ActionLoneStartNow is available to workwith those organizations that need toimprove health outcomes, have beenfrustrated in their attempts to do so and canprovide the leadership necessary to be successful.

Contact us to see how easily this transformativestrategy can be implemented—either as a stand

alone program, or as a jumpstart for existing,underperforming programs.