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Beverage Development for New Beverage Entrepreneurs. Presentation. To learn more about Beverage Development please visit: www.liquidbrandsmanagement.com
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Beverage Development for New Beverage Entrepreneurs
Jorge Olson – Liquid Brands Management
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
© 2013 Liquid Brands Management. - All Rights Reserved.
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
On this Webinar 01
Jorge S. Olson, Beverage Expert, CEO, Consultant, Entrepreneur, Author
© 2013 Liquid Brands Management. - All Rights Reserved.
Jorge Olson is the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He’s owned many consumer packaged goods brands and distribution companies in the USA and in Mexico. Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries. He landed his first Vice President position at 27 and CEO by 28. Jorge has more than 75,000 subscribers to his newsletters and discussion groups.
Beverage Development 02
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Agenda
Beverage Development 03
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
About You
What is your
GOAL
When do you want to START
What is your IDEA
Tell me about YOU
Beverage Development 04
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Our Profile
Beverage Development 05
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
What we Do• Full Service Beverage Development
• Beverage Positioning and Channel Placement
• Beverage Artwork and Brand Development
• Production Management
• Sales & Distribution
• Full Brand Management
• Consulting & Mentoring
Beverage Development 06
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Our Team
Beverage Development 07
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Your Team
Beverage Development 08
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Your Team
Beverage Development 09
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
CategoriesExamples of Projects
Beverage Development 10
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
WaterBottled Water Projects
• Full Branding
• Production
• Private Label
• Custom Bottles
• Export to Mexico
• Source from China
• Sales & Distribution
• Consulting & Mentoring
Beverage Development 11
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Energy DrinksEnergy Beverages
• Energy Drinks
• Energy Shots
• Energy Powders
• Full Development
• Brand Management
• Sales & Distribution
• Consulting & Mentoring
Beverage Development 12
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Tea’sTEA’s in Ready to Drink
& More• Ready to Drinks
• Brewed
• From Concentrate
• Energy Tea
• Superfood Tea
• Full Brands Management
• Sales & Distribution
• Consulting & Mentoring
Beverage Development 13
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
JuicesJuice for Kids and
Functional• Superfood
• Watermelon
• From Concentrate
• Development
• Full Brand Management & Mentoring
Beverage Development 14
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
NicheFunctional Drinks
• Sports
• Relaxation
• Sleep
• Focus
• Recovery
• Male Enhancement
• Probiotic
• Weight Loss
Beverage Development 15
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
AlcoholDrinks
• Beer
• Vodka
• Tequila
• Mezcal
• Craft = TJ Beer
• Large = Miller Beer
• Start – Up = Dennis Rodman
Beverage Development 16
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Case StudiesBeverage Development Examples
Beverage Development 17
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Uni:Té Multiple ProjectsUni:té People’s Juice
Co.• Bottled Tea
• Tea fro Brewing
• Iced Mexican Coffee
• Superfood Juice
• Full Beverage Development
Beverage Development 18
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Neo Energy and Neo Carb BlocNeo-Energy and Neo-Car Bloc from Medpodium and Nutraaps
• Energy Boosters
• Carbohydrate Blockers
• Sales in Convenience Stores and Supermarkets
• Sales and Promotion
Beverage Development 19
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
My Cause WaterMy Cause Water
• Branding Creation
• Custom Bottle Molds
• From every bottle sold, My Cause donates 5 cts to a Charity of your choice
• Full Beverage Development
Beverage Development 20
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
VitaminsMake Me Drinks, Inc.
• Formulation
• Branding
• Artwork
• Positioning
• Trade Shows
• Sales & Distribution
• Full Brand Management
Beverage Development 21
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Comparison
Beverage Development 22
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
First Fix-it
Beverage Development 23
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Second:
Beverage Development 24
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Second:
Beverage Development 25
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
The ProjectYour Project “Start to Finish”
Beverage Development 26
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Five Steps:
• Strategy and Preparation
• Branding Package Development
• Formulation and Ingredients
• Sales and Distribution Planning
• Production Management
Beverage Development 27
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
20 Steps:
1 Strategy and Preparation1. Phone Strategy Session2. Target Market3. Project Preparation4. Project Management Software5. Wholesale Research6. Retail Research
Beverage Development 28
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
20 Steps:
2 Branding and Package Development7. Internal Team Brainstorming8. Branding Concepts and Approval9. Logo and Approval10. Package Development
Beverage Development 29
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
20 Steps:
3 Formulation and Ingredients11. Formulation and Ingredient Research12. Cost of Goods Sold13. Formula Suggestions and Approval.
Beverage Development 30
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
20 Steps:
4 Sales & Distribution Planning14. Product Positioning.15. Pricing for Entire Supply Chain.16. Retail & Distribution Art Package.
Beverage Development 31
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
20 Steps:
5 Production Management17. Production Consultation Planning.18. Full Service Production Management.19. Sourcing Ingredients and Package.20. Production
Beverage Development 32
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
TimelinePHASE Month
1Month
2Month 3
Strategy and Preparation
Branding Packaging Development
Formulation and Ingredients
Sales and Distribution Planning
Production Management
Beverage Development 33
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Starting LineHow do we start the Project
Beverage Development 34
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Starting Line
Kick Off Strategy Call Speak with Brand
Director Meet Your Project
Manager Meet Your Brand
Manager Go Over Your Goals Describe Your Vision
STEP 1
Weekly Conference Calls with PM
Project Management Task Management Mentoring
Review & Approve Items
Make Changes Show Your Friends and
Colleagues Finish Your Beverage
STEP 2 STEP 3
Beverage Development 35
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Quotes
“I love you guys, thank you for the service and mentoring”
• Vitamin Bev. Development
• Dominic Sohl
• Multiple Projects
• Isaiah Garcia• Beverage
Development
• Isaac Tellez
• “I would not start a
beverage company without you guys”
• “Eduardo is the only
person you need on your team, period”
Beverage Development 36
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Talk to Us
Beverage Development 37
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Package2 week Special on Beverage Development
Beverage Development 38
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Full Service Implementation $30,000
Includes phone strategy session $1,200
Includes 20 hours of phone or email consultations valued at $350x20
$7,000
Full Package Branding with 4 changes $10,000
Full Package Development with 10 changes $15,000
Retail Research $2,000
Wholesale Research $2,000
Pricing Strategy for all of your Supply Chains $2,700
Formulation of your product $5,000
Retail and Distribution package $2,500
Production consultation and planning $2,500
Full Service Production Project Management $6,000
1 Month Lead Generation $3,000
1 Month of Insider Circle Platinum Club with Jorge Olson
$5,000
3 Months Founder’s Club membership $750
Beverage Development 39
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Five Steps
• Strategy and Preparation• Branding Package Development• Formulation and Ingredients• Sales and Distribution Planning• Production Management
Beverage Development 40
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
$94,650Full Service Development
Beverage Development 41
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Special
• $35,000• Full Service – All Included• Pre-Paid• Only Good for 2 Weeks
Questions? 42
© 2013 Liquid Brands Management. - All Rights Reserved.
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Contact Us 43
© 2013 Liquid Brands Management. - All Rights Reserved.
Liquid Brands Management
Office2: 619-722-5033
E-mail: [email protected]
Office1: 888-276-5688
Visit Our site
Friend Us
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www.liquidbrandsmanagement.com
© 2013 Liquidbrandsmanagement- All Rights Reserved.
Thank You !And Please register to our next webinar.
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]