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Widgets are awesome, and writing beautiful code is an art and a science. But if you’re spending all your time implementing client requests rather than asking questions, then you’re replaceable — and replaceable doesn’t make for much of a business model. Veteran web strategist and designer Lauren Bacon shares the key questions you can ask your clients to turn them into loyal, repeat customers — and to make yourself an indispensable, trusted advisor. You’ll learn how to have more fun at work, create better sites, and improve your bottom line, just by letting yourself get curious.
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Being Curious for a Living
How asking questions creates loyal clients (and better web sites)
Saturday, June 12, 2010
Hi, I’m Lauren.Some titles I’ve held:
• Front-End Coder
• Web Designer
• Project Manager
• Information Architect
• Strategist
• Entrepreneur
• Author
• Avid learner & self-improvement freak
• Collaborator
Saturday, June 12, 2010
Function • Meaning • Delight • Evolution
Strategy • Process • Consultation
Code • Graphics • Widgets • WordPress
Drilling Down:What fuels web design?
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Does being an expertmean having the answers?
Saturday, June 12, 2010
“Concentrate on being consultative rather than
getting trapped in a transactional mentality.”
–David Bakerwww.recourses.com
Saturday, June 12, 2010
Strategic Questions
• Who’s your target audience?
• What are the three most critical things you want your visitors to do?
• Who are your competitors?
• How will you measure success?
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Design Questions
• How do you want your audience to feel when they interact with you?
• In 25 words or less, what is the key message and/or impression you want your site’s visitors to take away with them?
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Instant Feedback
• What purpose does this website / widget / tool serve?
• Where does it fit into your overall communications / brand / organizational strategy?
• Why do you want it?
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The Business Case for “Why?”
Outcome Benefit
Create better, more effective sites
Stronger portfolio;testimonials & referrals
Exceed your clients’ expectations
Customer loyalty & retention
Happy clients Save yourself redoing work for free
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Get curious.(Your clients will thank you.)
Saturday, June 12, 2010
Anything you want to ask me?
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Thank you.www.raisedeyebrow.com
www.laurenandemira.com
@laurenbacon
Saturday, June 12, 2010
