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Michael Rainewith Andrew King
Editors, Canadian Musician Magazine
About the guys talking:
Editor: Canadian Musician, Professional Sound, Canadian Music Trade & Professional Lighting & Production magazines
Co-Host the Canadian Musician Radio podcast.
Presented and sat on panels at ECMA Week, Halifax Pop Explosion, and many others
Interviewed: Rush, Kiesza, Magic!, Avril Lavigne, etc.
Asst. Editor: Canadian Musician, Professional Sound magazines, Canadian Music Trade & Professional Lighting & Production magazines
Co-Host the Canadian Musician Radio podcast – CanadianMusicianRadio.com
Written for: CBC, Huffington Post Canada, Quip Magazine, etc.
Interviewed: Gordon Lightfoot, Randy Bachman, Robbie Robertson, Metric, Billy Talent, etc.
Michael Raine
Andrew King
First Question:IS YOUR MUSIC ANY GOOD? Do not share until it’s ready to be heard
It’s hard to get a first chance, it’s even harder to get a second
Your Media Toolswww.joelplaskett.com/media-tools/
Media Tools At least two professional hi-res photo options Bio & talking points – careful of name drops and dating yourself Avoid hyperbole – you’re not fooling anyone
Links to articles, interviews, positive reviews, etc.
When describing your sound, make it accessible
Quality album stream Get www.yourband.com and [email protected]
Who do you target? Better to smartly target 10 people than send a generic email to 500
Start localLocal newspapers & alt weeklies Local cultural or art magazinesLocal TV news, radio, or magazinesCommunity, college, and online radioPodcasts, Blogs
Research Your Targets Know who they are and what they do
How are you useful to them
Be smart & realistic about your request
Is there a story? That you have a new album is not a story
But the album can be a story
You can make a story Ex. Paper Lions’ Rolling Oyster RevueEx. Hollerado’s Meet the Mayor Tour Make it a honest reflection of you
What will I do if I am interested? Google you… obviously
• Past media coverage• Wikipedia
Most media are copycats, not trendsetters
You got my attention, NOW WHAT?
Social leverage helpsIt is not what you know, but who you know….
but also what they think of you
Music media & PR is a small industry
There a difference between persistent and annoying
Do not be presumptuous
Be nice to the gatekeeper
Pay attention to what was asked
Reply ASAP
Follow Up
Is a publicist necessary? Need something to promote (i.e. album and tour dates) Is there organic buzz? Don’t wait to ask questions & make connections Does the price & timeframe makes sense for your
needs?
Represent Your Brand in Everything
Questions? Comments? Crises?
Thanks for joining us!
An email will circulate shortly with a link to access the webinar in its entirety on
demand.
www.canadianmusician.com
