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Relationships Solutions Innovation
Promoting your brand, strengthening relationships, and increasing sales
Social Media and Digital Salesand Marketing Strategies September 2014
bryankorourke.comall presentation content is available here:
slideshare.net/bryankorourke
#OurPartnersRock @StarTracFitness
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#Questions
4@bryankorourke
The Buying Process Has Changed
5@bryankorourke
A New Paradigm Of Business & Marketing
6@bryankorourke
Role of Content And Information In Buying
7@bryankorourke
Role of Social Media in Research Process
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#NEWRULES
@BrianSolis
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A New Paradigm Of Business & Marketing
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#IHRSAINSTITUTE
Digital Transformation
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For Many Strategy Is Stuck
The End Of Competitive Advantage @RGMcGrath
The process by which a firm profitably translates customer needs into revenue.
Mark Burgess
Marketing
13 States Of Marketing heidicohen.com/hot-marketing-tips/
http://heidicohen.com/marketing-definition/
72Marketing
definitions
#WWTMarketing Reflects What We Think About The Market
16@bryankorourke
“Youthification” Is Now A Word
bryankorourke.com | @bryankorourke
“My Buyers Don’t Use Social Media” Yada Yada
http://www.slideshare.net/linkedin-sales-solutions/social-selling-impact-aberdeen-report-2013
31%Social Selling
greater team quota attainment using SS
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DIGITAL PLATFORMS ARE NOT JUST ANOTHER DISTRIBUTION CHANNEL
FOR ONE WAY COMMUNICATIONS
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“If you do not care about your end user immensely, especially in the next few years, your brand will die.”
TWEET @Bryankorourkeabout @StarTracFitness #OurPartnersRock
For A FREE COPY
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Plan Plan PlanMost organizations still don't know how to
reconcile social media into their everyday sales and marketing routine.
#WTDwhat to do
Evaluate, Determine Your Budget & Strategy
trade offs
#WTDwhat to do
Involve Team, Members & Community Partners
SOCIAL MEDIA STRATEGY: http://www.bryankorourke.com/journal/2011/6/26/do-you-have-a-social-media-policy-for-your-organization.html
#WTDwhat to do
4basics to your SM plan
Collect Artifacts
Curate Assets
Create
16 FREE TOOLS http://blog.hubspot.com/marketing/free-content-marketing-tools-list
Share & Engage
33@bryankorourke
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Conveying Your Story In A Noisy World
35bryankorourke.com
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bryankorourke.com
37See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8
38@bryankorourke
Different Platforms - Different Content
For Business Development Fitness Pros I Emphasize
Linkedin, Twitter And
Google+
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http://blumenthals.com/blog/
@bryankorourke
This Is Important
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Search Makes This Important
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@IHRSA Institute
Relationships Solutions Innovation
http://www.slideshare.net/Bryankorourke/
Successful Twitter Marketing
A guide to Twitter marketing for businesses.
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Suceess
It’s Native
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45 Tips And Tricks For Facebookhttp://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips#.
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56 Ways To Market On Pinteresthttp://www.copyblogger.com/pinterest-marketing/
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52 Tips For Marketing On Instagramhttp://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram
It Doesn’t Interrupt
It Doesn’t Make Demands (Often)
It Leverages Pop Culture
It’s Micro
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B2B Campaign Content Examples
54@bryankorourke
Campaign Content Examples
55@bryankorourke
Excellent Entertainment
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@bryankorourke
Repurposing Content
57@bryankorourke
58@bryankorourke
Campaign Content Examples
59@bryankorourke
Paid Ads
60@bryankorourke
Integration
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BE VERY CAREFUL WITH SMS
Driving Membership Sales & Retention By Embracing Mobile Technology & Trends | www.bryankorourke.com
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How We Have Limited
Resources
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How
VISION LEADERSHIP #NEWMINDSET
LeadershipMindset
Global Federation Meeting #IHRSA2014 | Bryankorourke.com 65
BRIDGE THE GAPHELPING YOU ACHIEVE YOUR OBJECTIVES WITH SPECIFIC TOOLS
http://www.bryankorourke.com/journal/2011/6/26/do-you-have-a-social-media-policy-for-your-organization.html
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CROWDSOURCINGServices delivered from a large online community
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TOOLS THAT MAKE IT EASIER
How
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TOOLS THAT MAKE IT EASIER
How
By Embracing New Approaches You Can Make A Bigger Difference.
I Promise...
bryankorourke.comall presentation content is or will be available here:
slideshare.net/bryankorourke
#OurPartnersRock @StarTracFitness