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How to build authority in your niche using 7 simple steps.
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Authority Authority DominationDomination
7 Power Steps to Becoming an 7 Power Steps to Becoming an Authority in Your Niche MarketAuthority in Your Niche Market
Internet Marketing Muscle http://internet-marketing-muscle.com
Authority – An IntroductionAuthority – An Introduction
Becoming an authority has its benefitsBecoming an authority has its benefits− TrafficTraffic− Higher conversionsHigher conversions− More JV opportunitiesMore JV opportunities− You can increase your pricesYou can increase your prices− Build your listsBuild your lists− Command attention and recognitionCommand attention and recognition
Internet Marketing Muscle http://internet-marketing-muscle.com
Complete Market DominationComplete Market Domination
Requires intense FOCUSRequires intense FOCUS Dominate one market at a timeDominate one market at a time Put together a Full Market AssaultPut together a Full Market Assault Go “Above & Beyond”Go “Above & Beyond” Offer immense valueOffer immense value Create & Market “Pillar Content”Create & Market “Pillar Content” Build your listsBuild your lists
Internet Marketing Muscle http://internet-marketing-muscle.com
Siphon from Authority FiguresSiphon from Authority Figures
““Guilty by association”Guilty by association” Target 5-10 leaders in your marketTarget 5-10 leaders in your market
− Get in front of their audienceGet in front of their audience ForumsForums Web sitesWeb sites BlogsBlogs
− Interview the leadersInterview the leaders They love it—it strokes their egoThey love it—it strokes their ego They send you traffic They send you traffic
Internet Marketing Muscle http://internet-marketing-muscle.com
Trade Content for CredibilityTrade Content for Credibility
Guest BlogGuest Blog− Read Chris Garrett’s “Guest Posting” ebookRead Chris Garrett’s “Guest Posting” ebook
http://internet-marketing-http://internet-marketing-muscle.com/guestpostingmuscle.com/guestposting
Content SyndicationContent Syndication− Content Syndication BLASTContent Syndication BLAST
http://content-syndication-http://content-syndication-blast.comblast.com
Original content ONLYOriginal content ONLY− No spun content, all yours, written by YOUNo spun content, all yours, written by YOU
Internet Marketing Muscle http://internet-marketing-muscle.com
Create Your Own Product LineCreate Your Own Product Line
Use that list of 5-10 leaders in your industryUse that list of 5-10 leaders in your industry What products have they created?What products have they created? How can you complement those products?How can you complement those products?
Add valueAdd value Fill in holesFill in holes Solve a specific problemSolve a specific problem
Give it awayGive it away Sales Funnel Basics!Sales Funnel Basics!
Internet Marketing Muscle http://internet-marketing-muscle.com
Brand YourselfBrand Yourself
YOU are the brand!YOU are the brand! Put your brand message on Put your brand message on everythingeverything.. Signature goes everywhere, tooSignature goes everywhere, too Forums and active blogs build brandsForums and active blogs build brands
Internet Marketing Muscle http://internet-marketing-muscle.com
Build a Membership SiteBuild a Membership Site
Make it EvergreenMake it Evergreen Membership grows rapidly (if you provide Membership grows rapidly (if you provide
quality content and value)quality content and value) Build a tribe!Build a tribe!
Internet Marketing Muscle http://internet-marketing-muscle.com
Final TipsFinal Tips
Building AUTHORITY is a long-term strategy Building AUTHORITY is a long-term strategy for successfor success
Use Google+ to establish and strengthen your Use Google+ to establish and strengthen your authority statusauthority status
Incorporate Google Authorship to further Incorporate Google Authorship to further enhance your credibilityenhance your credibility
Learn more at The Internet Marketing Coaching Learn more at The Internet Marketing Coaching Academy: http://coaching-academy.usAcademy: http://coaching-academy.us
Internet Marketing Muscle http://internet-marketing-muscle.com
Contact Internet Marketing Contact Internet Marketing MuscleMuscle
Internet Marketing Muscle Web SiteInternet Marketing Muscle Web Site− http://internet-marketing-muscle.comhttp://internet-marketing-muscle.com
EmailEmail− bill.davis [at] internet-marketing-muscle [dot] combill.davis [at] internet-marketing-muscle [dot] com
PhonePhone− (925) 605-5553(925) 605-5553
Internet Marketing Muscle http://internet-marketing-muscle.com
